Podcaster Jeff Brown’s online summit is designed to help new and experienced entrepreneurs to take their business to the next level and break free of the 9-to-5 grind. I developed three variations on the basic identity to appeal to different types of entrepreneurs at different stages of their journeys. To encourage sign-ups, Jeff curated a collection of awesome tools that he uses in his business, and we turned that into a lead magnet and I made it look awesome.