Sometimes people think freelancers work without getting paid for it. That’s pro bono, not freelance. Here’s how to spot the difference between the two.
Know exactly what your creatives and designers mean with these definitions that will help you navigate important conversations with your designer.
Great question! Both are important elements to running a business well. Before answering that question, you need to have a business plan in place, and consider what a website and a logo do for your business and decide from there.
In the wake of the social unrest from several high profile Black deaths, I’ve had to ask myself: why don’t I know many Black graphic designers? The answer was more surprising than it should have been.
Maintaining a healthy relationship with your designer takes work. The outcome is different from other relationships, but the reward is just as fulfilling.
Before you sign a design contract, make sure you ask these 10 questions so you know what you’re getting into. Protect yourself with clear expectations.
Spring is the perfect time for decluttering your home. It’s also a perfect time to declutter your brand. Here’s how to perform a brand audit.
Don’t make the mistake of cutting back on marketing and advertising and product development during a recession. Here are 3 opportunities you can’t neglect.
The COVID-19 panic and subsequent economic fallout has wrecked many businesses. However, we have a unique opportunity to display empathy in our brands.
This strange COVID-19 season may not be the best time to sell your services, but it is a great time to build your brand. Here’s who is doing it right.