Cliches get a bad rap since they are often seen as a sign of laziness. But there are a few cliches you don’t want to avoid, because they give us clues as to what something is.
People get frustrated with the designers they work with because they feel misunderstood or ignored, even if the designer meets deadlines and takes notes.
Good design doesn’t happen by chance. It comes from solid research, which eliminates unnecessary revisions and ensures a solid design.
A step-by-step look at how I work with clients to create awesome design they love.