I worked at LifeWay in-house for nearly four years in the retail marketing division. My proudest accomplishments there include creating and sustaining a consistent look for email marketing campaigns and related social media campaigns.
Each week, we sent out emails with excerpts from books carried in LifeWay stores. At the end of each email were inspirational share squares with quotes or concepts from the author.
Email Blasts for LifeWay Christian Stores
At the beginning of each week, we sent an inspiring content-based email that featured content from an author whose books we carried in our stores.
In the middle of the week we sent promotional eblasts with items from the current catalog and promotion schedule featuring custom styled product photography.
Once or twice a month, we sent out a promotional coupon to get people to come to our stores using a promo code unique to the emails to track redemption.