Talstone Group developed it’s very own project management system for monitoring and maintaining where various projects were. It needed a clever name, so “WhooDoo” was developed, as it played on the idea of being able to see who was doing what at a given time. Plus, it sounds like “Voo Doo,” or black magic. Creative voodoo happening!

Since it was in-house and we were likely to be the only ones to see it, a logo wasn’t really on the agenda. However, I had some downtime and volunteered to create a logo for it. With the “whoo” in the name, everyone in the firm agreed that an owl was an obvious candidate for a mascot. I drew the owl with a contemporary approach that was both cartoonish and geometric at the same time. The colors of the argyle sweater vest tie in with the different colors of the site, as each section displays a different colored background.