When a physician office’s phone is not being answered during the day, the practice is losing revenue. That’s where NotifyMD comes in. When the creative director and copywriter of Talstone Group were in a meeting with NotifyMD, they discovered that saving revenue was perhaps the biggest selling point.

So the copywriter developed a sort of murder-mystery story about a piggy bank named Revenue that was murdered by an out-of-control phone.

When I recieved this assignment, I took the murder-mystery concept and ran with it, creating a film-noir look with moodily-lit custom photography and contrasty imagery, as well as rough hand-lettering that further captured the iconic feel of noir-style pulp novels and films, all while keeping it fresh and contemporary. (I’m very much into vintage book covers.)

The campaign consists of three different direct-mail drops that point to a website where recipients can sign up for a demonstration of NotifyMD’s offerings and get free movie tickets after watching the demo.