Last year, Sara Lee wanted to encourage and develop relations with their retail partners as well as launch their new low-sodium products at the 2010 IDDBA Expo in Houston, TX. Josh Goggans at Beanstalk Creative tapped me to design five posters and banners in three different sizes along with a handout booklet explaining Sara Lee’s latest offerings as well as ways they help deli retailers give their customers value.

A video went in the display booth as well. Josh handled the script consulting, I storyboarded it, and J.J. Merrick put it in motion.