packaging — Design4Users

In Vino Veritas: Elegant Examples of Wine Packaging Design

Marina Yalanska — Mon, 11 Dec 2023 18:18:35 +0000

One of our recent posts about impressive wine packaging design projects attracted your active attention, so with a new issue of D4U Inspiration, we’ve decided to share more exciting projects in this direction. So, in this post, we invite you to enjoy creative approaches to wine labels and sip a bit of elegance with artistic graphic design projects by various design studios. Cheers!

NOMA Vino Taxonomico by Monotypo Studio

Monotypo Studio did this packaging design project, and they describe it the following way. The NOMA Wine Collection was born as a tribute to biodiversity, as well as to the tireless interest of human beings, from Aristotle to Karl Von Lineo, in understanding and studying their ecosystem. Two handmade illustrations were made, an edition inspired by the traditional Mushroom Route, carried out every summer by the Lic. in Biology Daniel Bojorquez in the Bosque de La Primavera. The biodiversity of the Birds Kingdom inspires the Second Edition.

Christmas Wine Labels by Tubik Arts

Catch the festive vibes with this packaging design project by Tubik Arts inspired by the winter holidays: here’s a glance at the custom wine bottle label designs with bright original illustrations for the special Christmas edition.

Wonderground by Cornershop

Wonderground is a place in Barossa Valley, a biodynamic vineyard, a boutique winery, and, most notably, a contemporary gallery and space for Barossa to lead with world-class art. Cornershop collaborated with the team at Wonderground to establish a brand identity and packaging that helps bring their unique vision to life.

Amuleto by Vantablack Studio

The creators of this wine packaging describe the idea as follows: “The ‘Expedition Uco’ wine project embarks on an intricate journey to the heart of nature, where each bottle becomes a testament to the struggle for vitality. The label, akin to a window into the subconscious, portrays the industrious ant, a symbol of persistence, standing out against a network of lines mirroring the intricacies of the soils that nourish our vineyards. This graphic dance embodies the symphony of life and death intertwined in an eternal ballet in the very unforgiving terrain where our vines seek sustenance. Just as humans delve into the depths of their psyche, in ‘Expedition Uco,’ we explore the mysteries of the earth to distill the energy forged through this fusion of opposites.”

Christoudia Winery Packaging by Reef+Co

The tale of Chrystoudia Winery unfolded in 1992 when the Christoudia family embarked on a journey to nurture their passion and expertise in enology. Nestled in the charming village of Kato Drys in Cyprus, this unique winery thrives in an idyllic microclimate, guaranteeing premium harvests and, in turn, crafting wines of extraordinary quality. Thirty years on, the younger generation of the family took on the exciting challenge of revitalizing the brand. The team at Reef+Co was entrusted with creating the new brand identity.

Mavrogianni Estate Wines Label Designs by Symbolic

The Mavrogiannis estate is located in a rich natural landscape at the foot of Mount Movris next to the historic river Larissos. The images of this place, its sounds, the creatures met there, the atmosphere it exudes are the identity and the soul of the estate. The Symbolic team included this place’s vibrant elements in the winery’s identity and labels. Inspired by all this, along with the winery owners’ boundless respect for nature and the processes required to produce a natural product, they have created four unique wine labels made entirely from Greek varieties. For each type of wine, they designed representations that describe with lyricism the hidden realities behind the hustle and bustle of modern life.

Graphia Wine Packaging Design by Studio Fen

Graphia, which means “to write” in Greek, is a self-initiated project for a collection of artisan wine label designs by Studio Fen, inspired by the love for typography and printmaking. The designs combine the artistic elements of handmade collages, typography, and silkscreen prints to create a visually striking and unique label set with subtle hints that pay homage to the typographic world.

CAOS Wine Label Design by Grit Studio

With this project, Grit Studio took on the exciting challenge of developing our own wine brand from the ground up. This passion project allowed them to extend their skills beyond client work and experience the brand creation process. They collaborated hand-in-hand with a skilled winemaker to blend their design imagination with real-world wine expertise to create this wine label design.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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Graphic Design Case Study: Identity and Packaging for Garden Center

Marina Yalanska — Fri, 13 Oct 2023 18:57:00 +0000

“To plant a garden is to believe in tomorrow,” Audrey Hepburn once said, and whatever changes times bring, this idea lives through them. This graphic design and digital art project by tubik is also inspired by the beauty of flowers, leaves, and blossoming nature. Check the stylish and elegant packaging design and a set of bright, atmospheric illustrations developed as a part of the brand identity concept for the garden center and a plant nursery selling plants and gardening stuff.

The design process for the project included three creative tasks:

logo design and brand color palette
a consistent set of original brand illustrations for diverse marketing goals online and offline
packaging design

Identity and Packaging

The logo design for the project presents the combination mark in which the symbol echoes botanical motifs elegantly organized in a square shape, and the typographic part sets a strong visual connection with it using the same leaf shape as a part of the letter. The color palette features the domination of earthy natural colors, with different shades of warm, eye-pleasing brown for backgrounds and contrastive bright blue, green, yellow, and other shades for accents and details, distinguishing different products and goods by color marking. This approach can be seen in a variety of packaging design items.

Brand Illustrations

The consistent set of illustrations developed for the project features a variety of people and characters holding different plants or dealing with gardening routines. Digital artworks of this kind add a solid human element to brand communication and make it more emotional. They can be effectively used for a variety of marketing goals, from printed branded graphics such as posters, banners, cards, and stickers to packaging design such as various branded boxes and bags, to digital communication on a website, hero images, landing pages, and social media posts. The consistency of the visual approach helps to create an integral customer experience and strengthens brand recognizability.

New design case studies are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.

Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand

Herteas. Packaging Design for Herbal Tea Brand

Nutribite. Tasty Packaging Design for Granola Bars

Milkimu. Packaging and Marketing Design for Dairy Brand

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Joosi. Packaging Design and Marketing Graphics for Juice Brand

Pizzatta. Artistic Pizza Packaging Design

Page Turner. Identity and Packaging Design for Bookstore Chain

8 Bright Packaging Design Projects Employing Illustration Art

Bikker. Identity Design and Illustrations for Biking Service

Originally written for Tubik Blog, graphic content by tubik

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4 Sophisticated Identity Design Projects by Monotypo Studio

Marina Yalanska — Fri, 12 May 2023 12:40:34 +0000

A new dose of design inspiration is up to catch your eye in our D4U Gallery, and this time it’s all about the sophistication and elegance of identity design. Let’s take a glance at some projects on personal and corporate brand identity design accomplished by Monotypo Studio, a design team based in Mexico. Here we’ve collected four of their projects reflecting their approach to graphic design and presentation for various types of business needs. Enjoy and get inspired!

Cuca Green Fonda

Corporate identity design project for an inn-type restaurant with organic and natural products.

Daniel Barreto Visual Identity

Identity design project for the talented audiovisual and graphic artist Daniel Barreto. The main design objective was to create a corporate identity project that visually reflected Daniel’s audiovisual work, with the creation of a monogram as a Japanese stamp, as Japanese graphic artists used to stamp their work, and a logo that reflects strength, distinction, and dynamism, and integrate the graphic work and the elements of the stationery consistently.

MIES Identity Design

Corporate identity design project for high-line quality gourmet products next to be commercialized in México.

Kiyoshi Sushi & Sake Bar

Kiyoshi is a corporate identity project for a luxury restaurant with a sake and sushi bar, a project carried out for a Domestika course, with the purpose of teaching the basic principles of modifying typography to create unique logos. The concept was inspired by Japanese gastronomy, which sees food as a ritual; the typographic inspiration and the illustration were made taking as inspiration the woodcut Ukiyo E engravings from the Edo period.

Check more projects by this team in Monotypo Studio Behance portfolio.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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6 Elegant Identity and Packaging Design Projects by Studio MPLS

Marina Yalanska — Tue, 25 Apr 2023 19:48:12 +0000

Meet a new creative name in D4U Gallery. This time, we invite you to enjoy the elegance and sophistication of graphic design for business goals with projects on identity and packaging design accomplished by Studio MPLS, based in Minneapolis, USA. The studio specializes in brand identity, packaging design, and illustration with an artful, elevated approach, and with over sixty years of collective experience, the team merges design sensibility with craft and artistry to develop innovative and elegant solutions for brands of all sizes. Here we’ve selected five of their project created for brands from different business spheres. Enjoy!

Duluth Candy Chocolate Packaging Design

Little Sesame Brand Packaging Design and Illustrations

Sparkling Botanicals Identity and Packaging

Rishi Tea Packaging Design

Rishi Tea Sachets Packaging Design

AIGA Design Camp Identity Design

Check more design projects by this team on the Studio MPLS website or their Behance portfolio.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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Impressive Wine Packaging Design Projects by RitaRivotti

Marina Yalanska — Mon, 06 Feb 2023 20:33:52 +0000

Meet a new creative name in D4U Gallery: this time, for a regular dose of design inspiration, let us introduce RitaRivotti, a Portugal-based award-winning agency with expertise in strategic thinking and premium packaging design. Their portfolio is filled with projects featuring tangible, real-life products wrapped in a diversity of amazing visual stories. As the team says on its website, these stories are never random: they are taken right from the places where the product is grown and created and from the energy of the people creating them. Today, we would like to show here some of their projects on wine packaging design. Enjoy the variety of styles and approaches, and the elegance of details in each and every bottle.

Quinta do Gradil

TicTac

Vinho do Mar

Quinta da Vacaria

Herdade de Gâmbia

Quinta do Cardo

Quinta do Cerrado

Check more design projects by this team on the RitaRivotti website.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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Case Study: Identity Design for Family Winery

Marina Yalanska — Wed, 14 Apr 2021 10:44:19 +0000

“Design is the silent ambassador of your brand” Paul Rand once mentioned. Today’s case study by tubik unveils the story right about that: let us show you the stages of branding design for a small family-run winery. The graphic designer for the project was Serafima Shpin, and in the article, you will see the different stages of creating a visual brand, from the idea search to the logo, packaging, printed stuff, and website.

Brand Positioning

Shpin’s Wine is a brand that originates in a small winery, where the love of wine has grown into a family business. This activity involves the whole family in the process of creating a unique and exclusive wine. It is based on the tradition of classic winemaking. The concept of the brand is based on the idea of a family as a core: everything and everybody is interconnected in it; it is a single entity in which all elements complement and emphasize each other.

Shpin’s moves away from the standard perception of wine to originality: it catches the eye with its uncommon appearance details, from the authentic shape of the bottle to the label, also maintaining the classic taste of good-quality wine. It defines its customer as an intelligent, cultured, and progressive individual.

Idea Search

Grapes plant characterizes and highlights the entire visual design for the brand.

The solution is based on the structure of the vine, with all its features and unique multi-faceted forms: flexible twisting vines with their rough texture, twisted and whimsical tendrils, free and lush growth.

Logo

The authenticity of the vine set the main view of the logo, repeating its roughness and durable, stable old trunk.

Typeface

Gilroy was taken as an additional font. In the general dynamics of the label style, it stands out due to the static and stable form. This contrast helps to navigate the information parts of the label quickly and makes its reading easier.

Illustrations

The illustrations reflect the freedom and originality of the exuberant tendrils, which defy the general characteristics or order having a new shape and appearance each time. For the main illustrations, three key objects traditionally associated with wine were chosen: grapes, glasses, and bottles.

Packaging

Bottles are designed based on the contrast of the dark bottle and white minimalist label featuring brand illustrations and clear readable information about the product.

Printed Stuff

All design elements are complementary and at the same time flexible to integrate into the different types of visual language: brochures, posters, and website interface.

Web Design

Working on web design based on design stylistics approved for the brand identity, the studio UI/UX designer Sergey Kucherenko offered two options.

The first version of the website design performs in the monochrome minimalist interface and original animated illustrations inspired by art, supporting the brand image as well as adding fun and emotion to the interaction process.

Another option for the website is based on the monochrome palette, minimalist navigation, and elegant scroll animation, supporting the brand image as well as adding emotion to the interaction process.

Check this project on Behance and join the discussion.

More Branding Design Case Studies

Quisine. Branding Design for Food Delivery Service

Logo Design: Collection of Creative Logos for a Variety of Brands

Dicey. Logo and Mascot Design for Party Game

MYWONY. Storytelling with Brand Intro Design

Inspora. Brand and UI Design for Virtual Stylist

AppShack. Logo Design for a Digital Agency

LunnScape. Identity Design for a Landscape Company

Binned. Brand Identity Design for Cleaning Service

Reborn. Identity Design for a Restaurant

Originally written for Tubik Blog, graphic content by tubik

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20+ Catchy and Original Concepts of Drink Can Design

Marina Yalanska — Sat, 16 Jan 2021 14:24:31 +0000

A new pack of design examples is ready to get you inspired and amazed. This time it is about really physical stuff that will let you hear the sound of an opening can that can’t be mistaken for anything else. In this design collection, we’ve gathered a variety of graphic design concepts for drink cans, some bright and vibrant, other minimalistic and sophisticated, but all attracting attention.

Here you’ll find diverse approaches to the graphic elements that designers choose as main: in some cases the typographic part is the key element drawing attention while in others more weight is put on visuals such as illustrations or graphic composition. No more talks, you’d better see them. Enjoy and have fun!

By Keith Davis Young

By Tubik

By Adam Johnson

By Jordan Wilson

By Fabian Krotzer

By Kevin Kroneberger

https://cdn.dribbble.com/users/418188/videos/16834/migo_drink_packaging_design_tubik.mp4

https://cdn.dribbble.com/users/418188/videos/25719/party_drink_branding_design_tubik.mp4

By Tubik

By Yossi Belkin

By Chad Gowey

By Kevin Kroneberger

By Arcadebox Creative

By Brian Wiens

By Focus Lab

By Arcadebox Creative

By Jordan Wilson

By Kevin Kroneberger

By Keith Davis Young

By Emrich Office

By Barry Imgen

By Alan Rodriguez

By Maggie Enterrios

By Jack Forrest

By Keith Davis Young

By Emrich Office

This set is up but new ones are coming soon, stay tuned!

For more inspiration, check the examples of awesome packaging designs, impressive food photography, 3D illustrations, realistic 3D portraits, logo designs activating negative space, and other D4U Inspiration posts.

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Wrap It Up: Impressive Examples of Creative Packaging Design

Marina Yalanska — Wed, 04 Sep 2019 14:19:09 +0000

Effective packaging design is a great design challenge, especially when it comes to spheres with intensive competition, such as food and drink. Designers have to generate something that is clear and attractive, usable and original, catchy but not overwhelming. What’s more, the process of creative search is limited by various technological, operational, and productional factors. Being a packaging designer, you need to dress to impress but not to make it too revolutionary and visually far from the product inside. Today, our D4U Inspiration post will show you a number of packaging design examples for various products by the team experienced in this sphere. Check the impressive and functional designs by Backbone Branding, the award-winning creative team from Yerevan, Armenia.

Packaging for Riceman, the brand of rice

Packaging design for Beak Pick, the brand of fruit snacks, jams and drinks

Black and white packaging design for Unblackit, the brand of dairy products

Unique packaging design for the fish and seafood restaurant’s house-wine

Packaging design for Pchak (Tree Hollow), the brand of natural snacks

Practical and bright packaging for the juice brand Yan

Packaging design for a fruit jam brand

Packaging design for in-house wines of the regional fusion cuisine restaurant Kololak

Aren’t all those packaging designs impressive? Keep up with the new inspiring design collections coming soon.

Check Backbone Branding portfolio on Behance

Get inspired with the collections of sophisticated packaging designs, creative logos based on negative space, impressive 3D art for advertising campaigns and other D4U Inspiration posts

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Ahead of the Pack: Sophisticated Packaging Designs

Marina Yalanska — Mon, 19 Jun 2017 14:17:55 +0000

Every day we are surrounded by a huge amount of things which aren’t usually seen as objects of design. Packaging is often mentioned among them: many people would say that its design doesn’t matter so much. However, designers, advertisers, and stakeholders know it does matter. The way the products are packed in many cases does a job important both for buyer and seller: packaging allows us to notice the offered product among the variety of others. Moreover, packaging becomes the direct way to transfer the initial visual message about the core benefits of what is hidden inside.

The creative challenges that designers meet in this sort of project are numerous. They have to:

make the design of packaging that will quickly set the connection with the target audience
keep up with the laws of harmony and visual hierarchy to make the key details the most noticeable
find the solutions for making the packaging both practical and aesthetic
keep the hard balance between recognizability and originality
combine beauty and information in the way clear to buyers
keep the consistency with the general brand and promotion strategy if it exists.

Today for our D4U inspiration section, we have collected the examples of sophisticated and well-thought packaging designs to get you inspired.

By Tough Slate Design

By Alice Pesenti and Miguel Cano

For more inspiration, check the examples of more packaging designs, food photography, animal illustrations, childhood illustrations, 3D illustrations, and other posts from our D4U Gallery where we gather impressive creatives to share their art with you.

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