NOMA Vino Taxonomico by Monotypo Studio

Monotypo Studio did this packaging design project, and they describe it the following way. The NOMA Wine Collection was born as a tribute to biodiversity, as well as to the tireless interest of human beings, from Aristotle to Karl Von Lineo, in understanding and studying their ecosystem. Two handmade illustrations were made, an edition inspired by the traditional Mushroom Route, carried out every summer by the Lic. in Biology Daniel Bojorquez in the Bosque de La Primavera. The biodiversity of the Birds Kingdom inspires the Second Edition.

Christmas Wine Labels by Tubik Arts

Catch the festive vibes with this packaging design project by Tubik Arts inspired by the winter holidays: here’s a glance at the custom wine bottle label designs with bright original illustrations for the special Christmas edition.

Wonderground by Cornershop

Wonderground is a place in Barossa Valley, a biodynamic vineyard, a boutique winery, and, most notably, a contemporary gallery and space for Barossa to lead with world-class art. Cornershop collaborated with the team at Wonderground to establish a brand identity and packaging that helps bring their unique vision to life.

Amuleto by Vantablack Studio

The creators of this wine packaging describe the idea as follows: “The ‘Expedition Uco’ wine project embarks on an intricate journey to the heart of nature, where each bottle becomes a testament to the struggle for vitality. The label, akin to a window into the subconscious, portrays the industrious ant, a symbol of persistence, standing out against a network of lines mirroring the intricacies of the soils that nourish our vineyards. This graphic dance embodies the symphony of life and death intertwined in an eternal ballet in the very unforgiving terrain where our vines seek sustenance. Just as humans delve into the depths of their psyche, in ‘Expedition Uco,’ we explore the mysteries of the earth to distill the energy forged through this fusion of opposites.”

Christoudia Winery Packaging by Reef+Co

The tale of Chrystoudia Winery unfolded in 1992 when the Christoudia family embarked on a journey to nurture their passion and expertise in enology. Nestled in the charming village of Kato Drys in Cyprus, this unique winery thrives in an idyllic microclimate, guaranteeing premium harvests and, in turn, crafting wines of extraordinary quality. Thirty years on, the younger generation of the family took on the exciting challenge of revitalizing the brand. The team at Reef+Co was entrusted with creating the new brand identity.

Mavrogianni Estate Wines Label Designs by Symbolic

The Mavrogiannis estate is located in a rich natural landscape at the foot of Mount Movris next to the historic river Larissos. The images of this place, its sounds, the creatures met there, the atmosphere it exudes are the identity and the soul of the estate. The Symbolic team included this place’s vibrant elements in the winery’s identity and labels. Inspired by all this, along with the winery owners’ boundless respect for nature and the processes required to produce a natural product, they have created four unique wine labels made entirely from Greek varieties. For each type of wine, they designed representations that describe with lyricism the hidden realities behind the hustle and bustle of modern life.

Graphia Wine Packaging Design by Studio Fen

Graphia, which means “to write” in Greek, is a self-initiated project for a collection of artisan wine label designs by Studio Fen, inspired by the love for typography and printmaking. The designs combine the artistic elements of handmade collages, typography, and silkscreen prints to create a visually striking and unique label set with subtle hints that pay homage to the typographic world.

CAOS Wine Label Design by Grit Studio

With this project, Grit Studio took on the exciting challenge of developing our own wine brand from the ground up. This passion project allowed them to extend their skills beyond client work and experience the brand creation process. They collaborated hand-in-hand with a skilled winemaker to blend their design imagination with real-world wine expertise to create this wine label design.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• sophisticated brand identity designs
• stylish visual identity design projects
• identity and packaging design projects
• logo designs for different business goals
• people illustration gallery
• captivating 3D animation concepts
• collection of web design for media and editorials
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение In Vino Veritas: Elegant Examples of Wine Packaging Design появились сначала на Design4Users.

Cuca Green Fonda

Corporate identity design project for an inn-type restaurant with organic and natural products.

Daniel Barreto Visual Identity

Identity design project for the talented audiovisual and graphic artist Daniel Barreto. The main design objective was to create a corporate identity project that visually reflected Daniel’s audiovisual work, with the creation of a monogram as a Japanese stamp, as Japanese graphic artists used to stamp their work, and a logo that reflects strength, distinction, and dynamism, and integrate the graphic work and the elements of the stationery consistently.

MIES Identity Design

Corporate identity design project for high-line quality gourmet products next to be commercialized in México.

Kiyoshi Sushi & Sake Bar

Kiyoshi is a corporate identity project for a luxury restaurant with a sake and sushi bar, a project carried out for a Domestika course, with the purpose of teaching the basic principles of modifying typography to create unique logos. The concept was inspired by Japanese gastronomy, which sees food as a ritual; the typographic inspiration and the illustration were made taking as inspiration the woodcut Ukiyo E engravings from the Edo period.

Check more projects by this team in Monotypo Studio Behance portfolio.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• creative wine packaging design projects
• identity and packaging design projects
• logo designs for different business goals
• people illustration gallery
• captivating 3D animation concepts
• realistic 3D portraits
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение 4 Sophisticated Identity Design Projects by Monotypo Studio появились сначала на Design4Users.

Duluth Candy Chocolate Packaging Design

Little Sesame Brand Packaging Design and Illustrations

Sparkling Botanicals Identity and Packaging

Rishi Tea Packaging Design

Rishi Tea Sachets Packaging Design

AIGA Design Camp Identity Design

Check more design projects by this team on the Studio MPLS website or their Behance portfolio.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• creative wine packaging design projects
• logo designs for different business goals
• people illustration gallery
• captivating 3D animation concepts
• Procreate illustration tutorials
• realistic 3D portraits
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение 6 Elegant Identity and Packaging Design Projects by Studio MPLS появились сначала на Design4Users.

Project

Bennett is a modern brand offering users high-quality tea for different tastes. It produces various worldwide popular beverages, such as black tea, herbal tea, green tea, decaffeinated tea, iced tea, and seasonal tea. The brand is positioned at the crossroads of hot trends and classic traditions and transfers the idea of elite, exclusive products which are about lifestyle and mood rather than just a drink.

Identity Design

The logo design for Bennett is based on the symbol, which presents a combination of shapes sharing the visual metaphors of a teal leaf, an eye, and a teacup seen from above. The sign is harmonically combined with a typographic part that features the brand name presented in an elegant and minimalist manner.

The brand identity that had to stretch to the e-commerce website design is rooted in the creative spark that is sometimes hidden in the simplest things. It started when our designer and art director, Ernest Asanov, got inspired by a photo of neatly collected tea leaves and started developing the idea. In identity design, it got transformed into a graphic pattern, and later the set of patterns applied to packaging and branded items. In the website design, the idea to feature realistic images of tea leaves turned into a video used on the product page.

Here’s how the graphic patterns became the basis for packaging design and stylish paper cups.

From the packaging perspective, one more important design task was creating an informative label that corresponds with the general stylistic concept and keeps consistency across a variety of packaging options. The label design carefully arranges a lot of text content about the particular tea blend to make it readable and straightforward; it looks original and trendy due to typeface choice and enhances perception with neat and clear line icons. The front label contains only key information and focuses buyers’ attention on it without distracting or overloading them with too many details, while the back label presents much more detail.

As a part of identity design and brand communication, special branded envelopes and business cards were also developed to echo the style.

Web Design

The website design approach starts from the home page, which uses typography as its primary and only tool for informing and impressing visitors. No photos, no illustrations, only the elegantly wrapped text content setting the mood and call-to-action button seen at once and inviting the visitor to check the range of the offered products. Product pages instantly connect to the tea theme and set the emotional and aesthetic appeal due to the video of tea leaves scattered from the top of the screen.

Here’s a closer look at the interaction with product pages in the tea store. The layout is built on bright and bold color combinations for the backgrounds, effectively highlighting various products in different packaging colors. Split screen, sophisticated geometry, smooth animation, and original typography – that’s what the designer chose for this case of web layout. The text information is organized in boxes, forming a sort of asymmetric grid.

To keep up with the external consistency and recognizable mental patterns of commerce website users, the website uses a stylish and minimalist sticky header, with the brand element in the center, links to core navigation in the left part, and a shopping bag button in the right corner. The latter uses the visual marker accented by color to let visitors quickly see if they already have something in their shopping bag.

The live Bennett Tea website was fully implemented on Webflow: for our team, it was a great chance to try how it works for non-standard design aimed at e-commerce objectives.

To make the website look good and work effectively on various devices, the designers worked out the mobile version of the website.

The website got positive feedback from the global design community, having received three awards on Awwwards: Site of the Day, Mobile Excellence, and Developer Award, proving once again that Webflow allows for the effective implementation of projects of different complexity and non-standard design solutions.

Stay tuned; new case studies are coming soon!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Glup. Delivery App Branding and UX Design

THT. Website Design for Electrical Engineering Service

Komuso. Website Design for Wellness Tool

PointZero25. Identity and Website Design for Event Agency

Nonconventional Show. Website Design for Podcast

uMake. Branding and Website for 3D Design Tool

BEGG. Brand Packaging and Web Design for Food Product Ecommerce

Crezco. Brand Identity and UI/UX Design for Fintech Service

FarmSense. Identity and Web Design for Agricultural Technology

Carricare. Identity and UX Design for Safe Delivery Service

OOP. Brand Identity Design for Online Flea Market

Otozen. Mobile App Design for Safe Driving

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение Branding Case Study: Bennett. Identity and Website Design for Tea Brand появились сначала на Design4Users.

Product

Quisine is an innovative service that delivers food from different national cuisines. It’s easy to use; it offers a diversity of meals typical for different countries; it provides quick delivery and adds innovations to all the customer journey from making an order to receiving a meal. That’s what the brand image was based on. The company name presents a compilation of two aspects: quick cuisine.

Logo Design

The process of visual branding creation started with logo design. Having analyzed the target audience and having done the market research, the designer started developing variants in different types of logos: wordmarks, lettermarks, combination marks, and symbols. The important factor to consider was the high readability of the logo as it was aimed at using on various platforms, devices, quite often on the go, so it had to be legible at once.

Also, it’s worth mentioning that the decision upon the corporate colors was made at this stage: two contrast colors were chosen for brand presentation, yellow and black.

Above, you can see some of the variants developed in this process:

1. The combination mark made of the brand name written in black all in lowercase letters and a lettermark  of the capital Q in yellow
2. The combination mark made of the brand name written in black in title case letters and a lettermark  of the capital Q in yellow
3. The wordmark of a brand name in lowercase in composition with a yellow square shape
4. The combination mark made of the brand name written in black all in lowercase letters and a symbol, an outline image of a bird’s head.

What’s more, the variants feature different typographic solutions for a brand sign: three options use different serif fonts and one of them uses the sans-serif font.

Testing these and other variants, the designer got more and more confident that the best approach to the logo design, in this case, is the classic wordmark wrapped in an elegant font and featured all in lowercase letters to set the friendly tone of communication with a client instantly. The choice of the font was made in favor of serif, to share the vibes of high-quality meals and fine dining.

The designer offered the color combinations within the chosen color palette to give the logo a higher level of flexibility in both web and offline marketing campaigns.

Characters

To make the brand catchy and memorable, original mascot characters were designed to feature connections with the main role models participating in the service. For example, a funny bird represents the chef, a dog looks like a courier always in a hurry to deliver the meals, and a bit futuristic rabbit may remind you of a manager having her hands full to accept all the orders.

Visual Consistency

The branding and promotion strategy of the service has to take into account both digital and physical communication with the user. The visual consistency is reached with several key elements: logo, colors, illustrations, and typography. From packaging design and uniforms to vehicle livery, website and social networks, all the channels of communication with the buyer look belonging to one system and grow brand awareness.

Packaging design options

Branded T-shirt

Vehicle livery design

Website home page

Website Design

The user interface design of the website is based on simplicity. It’s full of air and uses a limited color palette that supports quick connection to the brand and helps visitors to avoid distraction and make the web pages scanned easily due to contrast colors and readable fonts. The original illustrations support a positive user experience with the power of storytelling and give the layout original and trendy looks. Prominent CTA elements are seen instantly to focus users’ attention on the core interactive zones.

More Design Case Studies

Dicey. Mascot Design for Party Game

MYWONY. Brand Intro Cartoon Design for the Wedding Dresses Brand

Logo Design: Creative Logos for a Variety of Brands

Tasty Burger. Mobile App for Ordering Burgers

Florence App. Illustrations for Healthcare Service

Inspora. Brand and UI Design for Virtual Stylist

AppShack. Logo Design for a Digital Agency

LunnScape. Identity Design for a Landscape Company

Binned. Brand Identity Design for Cleaning Service

Reborn. Identity Design for a Restaurant

Originally written for Tubik Blog

Сообщение Case Study: Identity Design for Food Delivery Service появились сначала на Design4Users.

Packaging for Riceman, the brand of rice

Packaging design for Beak Pick, the brand of fruit snacks, jams and drinks

Black and white packaging design for Unblackit, the brand of dairy products

Unique packaging design for the fish and seafood restaurant’s house-wine

Packaging design for Pchak (Tree Hollow), the brand of natural snacks

Practical and bright packaging for the juice brand Yan

Packaging design for a fruit jam brand

Packaging design for in-house wines of the regional fusion cuisine restaurant Kololak

Aren’t all those packaging designs impressive? Keep up with the new inspiring design collections coming soon.

Check Backbone Branding portfolio on Behance

Get inspired with the collections of sophisticated packaging designs, creative logos based on negative space, impressive 3D art for advertising campaigns and other D4U Inspiration posts

Сообщение Wrap It Up: Impressive Examples of Creative Packaging Design появились сначала на Design4Users.