Challenge and Client

To broaden its ways of reaching the audience and set an effective sales channel using mobile technology, Heineken Mexico strived to launch a mobile application that would allow users to buy beer and associated stuff like snacks, cups, and the like and get the orders delivered quickly. This is how the Glup application started.

The clients approached the tubik team with a range of design tasks: we worked on logo audit and tweaks, extended brand identity development, delivery application UI/UX design from scratch, website design, and creating custom 3D icons and 3D illustrations for marketing and user experience objectives.

Process

The creative process included two major directions: developing a flexible identity and creating a consistent functional UX design for the application.

Brand Identity Design

Firstly, it was essential to work on powerful branding that would be effectively applied to both marketing goals and mobile interactions, providing the integrity of the customer experience.

The brand already had a logo, but it had to be enhanced to get a more attractive and trendy look appealing to the target audience and become more pliable for a variety of brand advertising and marketing objectives.

Original logo color variations

Glup logo redesign

Certainly, the team took advantage of color power and its remarkable ability to set the needed mood in split seconds. The primary brand colors were yellow, setting the cheerful spirit and giving instant association to the beer theme, and deep purple, setting the effective contrast and playfulness and supporting the flexibility of the palette for the defined objectives. Also, an extended palette for different ways of product presentation was developed.

Another element of visual branding was the set of abstract geometric shapes to be consistently used across various branded items, advertising materials, delivery bags, social networking, and mobile application screens. What’s more, these shapes reflected the parts of the clock face setting a solid association with the speed of delivery as one of the key features. Take a look at the variety of branded items and advertising design.

Outdoor advertising

Social network posting templates

Billboard design

Delivery backpack design

Range of variants for delivery motorbike branding

Branded T-shirts design

Branded cap design

User Experience Design

The second direction of work was to think about the flawless and intuitive user experience for the mobile application. The interaction design was thoroughly thought-out to make the sales funnel work successfully and let the users move through the whole purchase flow smoothly.

The onboarding screens and categories use trendy and balanced 3D graphics presenting the products and setting friendly communication. Having a different visual style, these original graphics don’t distract users’ attention from the offered items.

The icons working as visual, illustrative markers for the different categories of items in the application also moved through several iterations and evolved from 2D graphics consistent with the general concept of visual branding and echoing its graphic elements to the big set of 3D icons following the style of 3D illustrations used across the app and in the onboarding process. Here’s a quick glance at the stages of the process.

Airy light screens of the application effectively show the products, while branded colors, graphics, and eye-pleasing gradients help to set attractive color accents for interactive elements, making navigation clear and intuitive. Custom icons in the interface also echo the brand palette, supporting both usability and consistency of brand performance. The customers are offered several ways to surf the range of provided items, including browsing the entire catalog, using filters to customize it, or using the internal search to find the needed item quickly. Plus, the button on each card on the catalog screens sets the shortcut to add the items directly to the basket without opening a card, which saves time and effort in cases when users have some faves and order the same items multiple times.

Here’s a quick look at the category screen. All categories are illustrated with stylish theme 3D graphics that instantly set the theme but do not overload the screen with too much detailing.

The shopping cart screen is informative and functional, based on the principles of external consistency and well-recognized mental models so that users can finalize their orders easily and effortlessly. A special progress bar with a text hint is used to visualize the ability to get free shipping for the order.

The home screen and promotions screen also feature sliders with banners for special offers or hot sales to attract more attention to them immediately.

One of the essential elements of building a solid mobile app brand and enhancing its online presence is supporting it on the web with a concise and informative landing page that uncovers the benefits and engages new users to try it. The landing page for the Glup application echoes the design approach of visual identity for the brand. It’s based on a bright background in primary brand colors separating different content sections, a solid visual hierarchy of text blocks, clear and visible call-to-action elements, and prominent visuals that present the balanced mixture of app screens and thematic 3D graphics to instantly set the connection with the essence of the offered service. Smooth web animation makes the user experience even more lively and dynamic.

So, as a result of the project, the Glup brand obtained a solid and effective sales channel via the easy-to-use mobile application, consistently reflecting brand identity and making the customer experience integral, engaging, and smooth.

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

HP23. Website and 3D Animation for Prostheses Producer

Nova Post. Interactive Christmas Advent Calendar UI Design

FluxWear. Web Design and Development for Health Tech Product

Magma Math. Web Design for Educational Platform

HotelCard. Brand Identity for Hotel Offers Service

Nibble Health. Identity and UX Design for Healthcare Fintech Service

Physica Magazine. Web Design and Graphics for Scientific Blog

CSConnect. Website Design for Immersive Experience Marketing Platform

ProAgenda. Identity and Website Design for Golf Management Service

Kaiten. Identity and Product Design for Food Marketplace

THT. Website Design for Electrical Engineering Service

Crezco. Brand Identity and UI/UX Design for Fintech Service

Originally written for Tubik Blog, graphic and video content by tubik

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Complex 3D Graphics

With the rocketing evolution of modeling tools, 3D graphics and animation started getting increasingly popular in recent years and have taken a well-deserved place on different lists of design trends. Still, for the last year, the complexity and detailing of 3D images integrated into user interfaces have reached the levels not expected before. Although modeling and rendering can take quite a long time, using this type of visuals helps push the horizons of creative approaches and get more flexible in demonstrating specific objects that are hard to visualize in any other way or getting the modern look for web pages or mobile screens.

The company website for the prosthetics producer uses a complex animated 3D model to make the product demonstration impressive and lively.

The interactive advent calendar interface for the Nova Post Christmas campaign presents the long-scroll map with tons of beautiful 3D images, setting the festive mood and enhancing visual storytelling.

Creative Motion Design

Animation in user interfaces also moved to the next level this year, with designers in a non-stop search of applying it to various stages of interaction with websites and apps. Creative motion graphics not only support the usability and accessibility of the interfaces but also spice them with eye-pleasing details and amplify emotional appeal. Moreover, creative approaches to animation in UI play a big part in activating the power of the aesthetic-usability effect.

The hero animation for the poster store app landing page works as an impressive presentation of the product and strengthens immediate aesthetic appeal.

From the background full-screen animation on the hero section to slight motion added to numbers and copy blocks and unobtrusive motion graphics, all animation on this business consultancy website home page works as one system, engaging users into learning more without getting bored or tired.

The animated explainer illustration for the Synthesized website helps to visualize highly technological processes as well as becomes an integral part of the general visual style concept for the service website.

The web platform for bartending courses uses a variety of motion effects to make the user experience intuitive and engaging and amplify the website’s elegance.

Web design for AI-powered content hub uses a variety of web animation effects to turn the scrolling process into a captivating experience and make necessary visual accents.

Diverse Video Content

One more aspect that grows its presence and diversity in user interfaces of all kinds is video content. Realizing the effectiveness of videos for modern users, stakeholders and creative teams find more and more ways and formats of integrating them into the user experience, from full-screen background videos to small ones on some tabs or screen sections. That’s especially brightly seen for digital marketing, with websites and landing pages quickly setting the needed atmosphere and demonstrating service or items to their audience.

Hales Freight website features video content in the hero section of the web page to instantly uncover the essence and benefits of the service to the visitors.

The website for the niche water brand supports the atmosphere and sets the association of their water’s refreshing naturalness with video pieces integrated across website pages.

The home page of the virtual reality studio employs prominent atmospheric video pieces to make an impressive and emotional presentation of the service. 

The website of a mental health guide uses a block of changing video fragments sharing positive vibes.

Scrollytelling

One of the currently popular approaches we have already had the chance to realize within our recent projects is scrollytelling. Basically, it is turning the process of scrolling the page or screen into captivating storytelling with the right balance of visuals and text design and spiced with animation to make it even more dynamic. This approach is also applied in the form of various timelines telling the story of a brand or company development.

Advocacy Through Walls website, an interactive guide for public defenders, community-based organizations, and other social justice advocates on how to ethically and intentionally engage with people currently incarcerated or directly impacted by systemic advocacy, is based on the scrollytelling approach.

The business consultancy website uses the approach of engaging scrolling on the About page to uncover the stages and milestones of the company’s development and achievements.

Emotional Hero Section

One more trend showing the steady growth of popularity is using the potential of a hero section to make the first seconds of contact with the user not only informative and functional but also emotional. Prominent visuals and videos, captivating motion graphics, and bold, concise typographic parts featuring taglines and/or brand names greatly help achieve that goal.

MOVA Brewery website home page has a hero section setting instant emotional connection with the visitor via the party-vibe full-screen photo with branded beer glasses and the tagline uncovering the idea behind the beer space connecting people.

Posse website hero section sets the instant feeling of cheerful and sincere communication. 

The color palette, solid massive typography, ultra-minimalistic layout, and atmospheric full-screen photo background in the hero section set the starting point for the adventure emotion offered on the website of the service organizing sledding expeditions.

Mental health guide website uses the emotional hero section, combining a bright, bold typographic part with black-and-white background video.

The landing page for the fitness application builds an emotional connection in the hero section via the catchy prominent typography of the tagline and engages in scrolling down with the visual hint of the mobile interface, which is presented via eye-pleasing animation when the visitor scrolls.

Typography Experiments

Typography in user interfaces has always presented the field for experiments, and recently, app and web designers have been demonstrating new levels of creativity in approaches to font choice and combinations. Playing with decorativeness, original graphic details, and motion, they continue pushing the borders of making the interface design look unique, elegant, and aesthetic with the help of chosen typefaces.

The ecommerce marketplace website design uses a beautiful decorative font for taglines, headings, and primary text blocks.

The music instrument producer’s website plays with a bold sans-serif font for headings and original all-caps font for the text block, setting the visual connection to modern music technologies.

The light and airy website of the niche wild farm drinks producer uses a neat decorative primary font that plays well with the idea of wildflowers and grasses.

Interactive Menus and Catalogs

Having checked the benefits of interactivity and its contribution to positive user experience, today, designers and developers don’t limit themselves to the well-checked types of interactive content but constantly experiment with new approaches and ideas. That results in new kinds of cool interactive details we can find on modern websites and apps, and trendy interactive menus and catalogs are among them lately, making the websites and mobile apps more desirable and handy.

The winery website home page features an interactive menu showing the photos on hover of the specific position.

Interacting with the menu, the visitors of the clinic website get to the page that uses a split screen layout and changes the photo depending on the chosen position. 

The water brand website uses the interactive catalog with text-labeled vertical tabs, allowing users to switch between product pages.

Immersive Experiences

With the technological advancements of AR and VR in recent years, more and more brands integrate immersive experiences into their communication and marketing campaigns. Immersive digital marketing involves users in an experience that merges elements of the surrounding environment with personalized digital content connected to the specific customer journey and purchase needs. So, that means that creatives also have to think over new approaches to design this kind of user experience and make it the factor amplifying the positive result.

The poster store application allows users to fine-tune the search of the poster and try the chosen item in their specific interior.

Mix of Visuals

More and more interface designers tend not to make a choice upon one type of visual content but employ a mix of different visuals, finding the balance of effective combinations. So, websites and apps can feature photos and videos, illustrations and collages, and major and minor motion graphics working as one system and supporting each other to make the pages and screens more usable, informative, and eye-pleasing.

The bartending school website uses a combination of various visual content, from full-screen video to atmospheric photos and neat line illustrations.

The mental health guide combines photos, videos, and illustrations for emotional and diverse communication of the ideas to the reader.

The winery ecommerce website features a combination of beautiful vineyard photos, product presentation photos of bottles, and sophisticated line illustrations to visualize the production stages.

High-Level Conceptuality

One more trend of the recent months in UI design is the creation of high-fidelity concepts to think over user experience for future technological advancements, gadgets, and devices that are not massively used or affordable yet but are already talked about actively enough to consider interaction design for them.

Here’s an elegant design concept for a product manager application created to be used effectively on a foldable device; in this project, our team set the challenge to think over both additional limitations and possibilities that foldable devices open for the user experience. 

Some UI/UX and interaction design solutions for the vibrant and engaging mobile application concept of the AR-based social network.

Sure, these are only some of the actual trends in web and mobile design at the moment, so let’s move on and see what the new year of design will bring out.

New articles on user experience design are coming soon; stay tuned.

Useful Articles

Here’s a bunch of articles to dive deeper into the theme of usability and user experience design.

6 Essential Elements of a Company Website Design

Big Little Details: 7 Helpful Elements of Web Usability

UX Design: Types of Interactive Content Amplifying Engagement

Negative Space in Design: What It Is and How To Use It

5 Types of Images for Web Content

Types of Contrast in User Interface Design

5 Pillars of Effective Landing Page Design

How to Make Web Interface Scannable

The Anatomy of a Web Page: Basic Elements

Error Screens and Messages: UX Design Practices

Web Design: 16 Basic Types of Web Pages

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение 10 Hot UI/UX Design Trends To Start 2024 появились сначала на Design4Users.

By Tubik Arts

By Folio Illustration Agency

By Folio Illustration Agency

By DKNG

By Carole Chevalier

By Tubik Arts

By MUTI

By Folio Illustration Studio

By Jasmine Whiteleaf

By Carole Chevalier

By Tubik Arts for Nova Post

By Sebastian Luca

By DKNG

By Volmi Studio

By Gaspart

New design collections are coming soon; stay tuned!

For more inspiration, check the sets of other posts from our D4U Inspiration gallery, where we gather impressive creatives to share their art with you, for example:

• people illustration gallery
• big collection of winter and Christmas art
• a big of user-friendly mobile applications
• logo design collection for various business goals
• captivating 3D animation concepts
• creative web designs with 3D graphics
• web design examples on ecological issues
• inspiring mobile interactions design examples
• Procreate illustration tutorials

Сообщение Christmas Illustration Art To Feel the Magic of Winter Holidays появились сначала на Design4Users.

NOMA Vino Taxonomico by Monotypo Studio

Monotypo Studio did this packaging design project, and they describe it the following way. The NOMA Wine Collection was born as a tribute to biodiversity, as well as to the tireless interest of human beings, from Aristotle to Karl Von Lineo, in understanding and studying their ecosystem. Two handmade illustrations were made, an edition inspired by the traditional Mushroom Route, carried out every summer by the Lic. in Biology Daniel Bojorquez in the Bosque de La Primavera. The biodiversity of the Birds Kingdom inspires the Second Edition.

Christmas Wine Labels by Tubik Arts

Catch the festive vibes with this packaging design project by Tubik Arts inspired by the winter holidays: here’s a glance at the custom wine bottle label designs with bright original illustrations for the special Christmas edition.

Wonderground by Cornershop

Wonderground is a place in Barossa Valley, a biodynamic vineyard, a boutique winery, and, most notably, a contemporary gallery and space for Barossa to lead with world-class art. Cornershop collaborated with the team at Wonderground to establish a brand identity and packaging that helps bring their unique vision to life.

Amuleto by Vantablack Studio

The creators of this wine packaging describe the idea as follows: “The ‘Expedition Uco’ wine project embarks on an intricate journey to the heart of nature, where each bottle becomes a testament to the struggle for vitality. The label, akin to a window into the subconscious, portrays the industrious ant, a symbol of persistence, standing out against a network of lines mirroring the intricacies of the soils that nourish our vineyards. This graphic dance embodies the symphony of life and death intertwined in an eternal ballet in the very unforgiving terrain where our vines seek sustenance. Just as humans delve into the depths of their psyche, in ‘Expedition Uco,’ we explore the mysteries of the earth to distill the energy forged through this fusion of opposites.”

Christoudia Winery Packaging by Reef+Co

The tale of Chrystoudia Winery unfolded in 1992 when the Christoudia family embarked on a journey to nurture their passion and expertise in enology. Nestled in the charming village of Kato Drys in Cyprus, this unique winery thrives in an idyllic microclimate, guaranteeing premium harvests and, in turn, crafting wines of extraordinary quality. Thirty years on, the younger generation of the family took on the exciting challenge of revitalizing the brand. The team at Reef+Co was entrusted with creating the new brand identity.

Mavrogianni Estate Wines Label Designs by Symbolic

The Mavrogiannis estate is located in a rich natural landscape at the foot of Mount Movris next to the historic river Larissos. The images of this place, its sounds, the creatures met there, the atmosphere it exudes are the identity and the soul of the estate. The Symbolic team included this place’s vibrant elements in the winery’s identity and labels. Inspired by all this, along with the winery owners’ boundless respect for nature and the processes required to produce a natural product, they have created four unique wine labels made entirely from Greek varieties. For each type of wine, they designed representations that describe with lyricism the hidden realities behind the hustle and bustle of modern life.

Graphia Wine Packaging Design by Studio Fen

Graphia, which means “to write” in Greek, is a self-initiated project for a collection of artisan wine label designs by Studio Fen, inspired by the love for typography and printmaking. The designs combine the artistic elements of handmade collages, typography, and silkscreen prints to create a visually striking and unique label set with subtle hints that pay homage to the typographic world.

CAOS Wine Label Design by Grit Studio

With this project, Grit Studio took on the exciting challenge of developing our own wine brand from the ground up. This passion project allowed them to extend their skills beyond client work and experience the brand creation process. They collaborated hand-in-hand with a skilled winemaker to blend their design imagination with real-world wine expertise to create this wine label design.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• sophisticated brand identity designs
• stylish visual identity design projects
• identity and packaging design projects
• logo designs for different business goals
• people illustration gallery
• captivating 3D animation concepts
• collection of web design for media and editorials
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение In Vino Veritas: Elegant Examples of Wine Packaging Design появились сначала на Design4Users.

Lineart Animals

This illustration set is devoted to the world of animals and pets, created in the artistic style of line illustration based on smooth and elegant curves and bright color spots, adding even more emotion and expressiveness to artworks.

Dog line illustration

Fox line illustration

Rooster line illustration

Swan line illustration

Whale line illustration

Bull line illustration

Marketing Illustrations for Small Food Brands

Here’s the set of artistic outline illustrations for local food brands’ promotion both online and offline. There, you will find the bakery waking the town up with the irresistible flavor of freshly baked bread and airy croissants, winemakers adding a special taste to any celebration, cheese producers knowing the ins and outs of the best cheese tastes and textures, and beekeepers busy as a bee to make lives sweeter and healthier.

Each case included three line illustrations reflecting the food maker, the product, and the location where it’s produced. This type of graphics is flexible for a broad diversity of marketing goals like banners, posters, billboards, website or landing pages, printed brochures, leaflets, business or gift cards, letters, boxes, bags, etc. Take a closer look below.

Winemakers

Cheesemakers

Bakers

Beekeepers

People Illustrations

A couple more line artworks reflect different actual themes and use human characters to set a clear visual connection to the topic. This type of graphic content can be effectively used as a title image for a blog article, landing page, social media posts, or advertising banners.

To feel happy and stay productive, we all have to care about the physical and mental harmony reached via work-life balance. In the new reality of recent years, some of us have to find new ways to adapt, including working and training from home. But those who want will always find the way. That’s the story the line-art illustration below shares.

This illustration is up to reflect another bright day that will definitely be full of life colors and bright challenges, which yet are never the ones to be afraid of when you are focused and ready for the fight.

One more artwork reflects the growing world of cryptocurrencies, dynamic and deep, and the artist experiments with composition, details, and gradients to make the mood clear and the idea expressive.

New illustration sets are coming soon. Keep up with new posts.

Illustration Collections and Digital Art Case Studies

If you want to see more collections of illustrations or discover how they work in particular design projects, here’s the set of posts for you.

Real Bitcoin. Creating Website Illustrations

Digital Art: 50 Digital Illustrations To Please Your Eye and Soul

OK Boomer. Trivia Game Design and Branding

Art of Seasons: 30+ Bright Illustrations Inspired by Nature

45 Inspiring Illustrations About Workspaces, Creativity, and Art

Animal World: 4 Beautiful Illustration Sets About Wildlife and Pets

Book Illustrations for Visual Storytelling

In Search of Illustration: Design Process for Illustration Set

Picturesque Digital Illustrations Inspired by the Art of Architecture

Moonworkers. Digital Illustrations on Film Production

MYWONY. Storytelling with Brand Intro Design

Digital Art: 40+ Inspiring Illustrations on Diverse Themes

Originally written for Tubik Blog, graphic content by tubik

Сообщение Art of Lines: Sophisticated Line Art Illustrations by Tubik Arts появились сначала на Design4Users.

Project and Client

Crezco is a fintech product that employs technology to eliminate unnecessary expenses and frictions in trading for businesses, bringing suppliers and buyers together and supporting their growth. That is a creative and modern solution, especially for small businesses that focus on what matters most, while payment processes are all covered with Crezco. The service strived to set up a solid and trustworthy brand image and communication that would clearly transfer the idea of reliable and straightforward financial operations and business support.

Process

The creative team aimed to create an identity that would translate the key brand vision: to make inefficient markets efficient and speed up economic progress everywhere. Crezco’s identity becomes a communication tool that helps to address a broad and diverse community and conveys the product’s advantages.

The central idea that influenced the visual style of brand identity is the creative approach to the traditional bar charts usually used for financial reports and stats. They were transformed into a balanced and harmonic design system consistently used across all the brand touch-points with its customers, from logo design and animation to the diversity of both tangible branded items such as business cards, clothes, posters, billboards, and digital communication in social media.

The brand color palette is based on several shades of deep green and pale green with accent colors such as coral and beige. Such a combination is flexible for playing with color contrast and setting solid readability and legibility for different channels and spots of visual communication. The choice of typeface fell on the elegant and readable Object Sans.

And here’s a closer look at the logo design based on that approach. It is a combination made up of a solid square symbol based on the ideas of transformable bar charts and the typographic part unveiling the brand name. What’s more, based on shapes psychology, straight lines and right angles of a square give a sense of reliability and security, and people strongly associate squares and rectangles with buildings the reason why they bring a feeling of trust and authority, which also was a good association to set about the financial service.

The approach described above was developed into a set of branded and advertising items to grow brand awareness and recognizability via various customer touchpoints.

Outdoor advertising billboard design

Business cards design

Booklet/notebook design

Branded badges

Branded tote bag design

Advertising poster design

Branded video commercial concept

The design approach set for branding was also consistently stretched to the website, providing information on the problem-solving potential of the service, answering frequent questions, and engaging visitors to try its benefits to amplify their business. Light and airy web pages are built on wisely arranged content uncovered gradually, with easily reached CTA elements for each section. Also, the core navigation in the sticky header is easily reached from any point of interaction with a web page. Solid visual hierarchy and well-mastered negative space make the website balanced and easy to use while smooth and stylish web animation and vibrant visuals add emotional appeal to the user experience.

Obviously, being innovative, technological, and intangible, services like this need to use a lot of text content to introduce their benefits to the customers and convince them to try. So, the effective solution here was to divide content into small logical pieces that could be easily scanned and understood. The designers supported them with simple and clear graphics to make the content perceived and remembered even easier.

Two more small but important details to think over and design were the favicon and app icon, which play a significant role in setting the consistent visual connection across channels.

Considering the actual needs of such a fintech service, the team has also developed the concept of the mobile application, with functional and attractive screens, big noticeable numbers, neat icons, and intuitive interactions, keeping visual consistency with the branding and website design, this way making all the types of connection with the service feel like one integral customer experience.  Take a look at the mobile screens below.

Taking into account the impact of digital marketing via social media channels, it was also essential to think over the social posting templates that would keep up with the general brand approach. Below, you can see some of them, setting the general idea of what could Instagram posts and stories look like.

So, for our team, this project was a remarkable case of collaboration with progressive financial technologies, while the Crezco brand obtained a well-developed and practical design system that supports creating a clear and informative field sharing its positioning as a reputable service that makes direct bank transfers as convenient as card payments but without the fees.

New design case studies are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

FarmSense. Identity and Web Design for Agricultural Technology

Carricare. Identity and UX Design for Safe Delivery Service

Otozen. Mobile App Design for Safe Driving

Uplyfe. Identity Design for Health App

Bennett. Identity and Website Design for Tea Brand

FluxWear. Web Design and Development for Health Tech Product

Magma Math. Web Design for Educational Platform

HotelCard. Brand Identity for Hotel Offers Service

Nibble Health. Identity and UX Design for Healthcare Fintech Service

CSConnect. Website Design for Immersive Experience Marketing Platform

ProAgenda. Identity and Website Design for Golf Management Service

THT. Website Design for Electrical Engineering Service

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение Case Study: Crezco. Branding and UI/UX Design for Fintech Service появились сначала на Design4Users.

What Is Product Page

The product page is a page of the e-commerce website that provides a customer with all the needed information about the particular item, allows them to check various options if they exist, and enables a customer to quickly proceed with the purchase process if they decide upon buying the item.

Unlike a real point-of-sale, an e-commerce website doesn’t provide physical contact with an item or assistance from shop staff. Product page becomes the major source of attraction, impression, information, and persuasion. That’s why its design, navigability, and usability play a crucial role in growing sales.

As we mentioned in our guide to the basic web pages, a badly designed product page may waste all the effort (usually massive and complex) taken to bring the buyer to the website and to this particular product. So, besides the attractive product presentation, focus on functionality, clarity, readability, and intuitive navigation.

Product page concept for a gardening e-commerce website

Typical Elements of Product Page

Basically, a product page:

• shows the image of the product
• gives all the needed information about the product
• allows users to check different color/model options (if any)
• enables visitors to see the reviews, comments, and ratings from earlier buyers
• allows for adding the product to the cart or wish list
• shows other relevant options.

Additionally, the product page may include such options as a comparison of different items, especially popular on websites selling different devices and appliances.

Product page interactions for Bennett, a tea brand e-commerce

Based on that, here’s a checklist of basic elements of the product page layout:

• name/title of the item
• photo
• price
• item availability
• add to cart/add to bag/add to basket/buy button
• add to favorites/save to wishlist button
• description
• social proof: rating, reviews, the number of previous buyers, the number of people looking at the item now, etc.
• choice of color
• choice of model
• choice of the number of items to buy
• size guide or calculator (for clothes and footwear)
• extended details (materials, technical specifications, dimensions, weight, special features, etc.)

The list above doesn’t mean that all the points are obligatory for any product page. The choice will depend on analyzing multiple factors, understanding the target audience, and careful prioritization to see which points to include and which may be eliminated from the list for this particular type of goods or kind of customer.

Product page first-screen view on Walmart

Design Practices for Product Pages

Visual Demonstration

Ecommerce platforms are the best place to prove the saying that the picture is worth a thousand words. Not able to contact the item physically, visitors will count on the visuals of the product to make their first impression about the goods. What’s more, images are noticed and decoded faster than words; they will be the first element attracting the visitor’s attention. They present the part of the content which is both informative and emotionally appealing.

That’s why many e-commerce platforms:

• use a set of images to present one item from different points and angles
• apply zoom functionality to enable a visitor to look at some parts of the photo closer, see the textures and small details
• combine the photos of the item with photos of it on a model or in the proper environment to give a better understanding of its looks and sizes

Product page first-screen view on Marks and Spencer: a combination of several photos shows the item separately and on the model

The approaches to photo content can be different and depend on both general brand strategy and particular campaign or collection style. However, what unites them all is:

• originality: special shootings are organized to make custom photos that correspond to the style defined in a brand book or specific campaign guidelines
• high-quality: no doubt, the quality of photos directly influences the impression about the particular item and the brand in general
• optimization for the web: being quality, photos shouldn’t be too big as it can dramatically influence the loading time, which in turn has a great impact on SEO; also, pages loading slowly are the solid reason for high bounce rate – unless the website offers something absolutely unique and super exclusive, people will just go away instead of waiting.

Product page for the niche brand of underwear, using photo demonstration on model

Except for images, other media, more complex or interactive, can also be used. Among them, you can now find:

• product videos, detailed video reviews, and instructions
• 360-degree view of the item
• augmented reality technologies helping people to observe the item in their own environment or try it on virtually

The product page of GNO Blankets website uses video demonstration and graphics with detailed demonstration of product layers.

Obviously, these types of media are often more complicated, time-consuming, and expensive in production than photos. So, the decision on their worthwhileness is usually based on the type and price of the offered item. For example, to sell a 5-dollar T-shirt, photos may be enough, but for buying a massively more expensive fridge, smartphone, computer, or even a car, customers need more convincing in the decision-making way. And in this case, expenses on the more complex but more impressive, persuasive, and informative visuals and media could be a worthy investment.

A creative product page concept for a website selling niche accessories applies special realistic effects to the functionality of a model choice.

The pet shop website uses video demonstrations of the items as a convincing way to see how the product works in the environment and sets the needed emotional connection.

Informative but Simple Description

The saying that people don’t read anymore has nothing in common with the product page: when customers are deciding upon spending their money, they do read what they need to know about the product they are going to buy. Still, it’s not the reason to overload the description, as the attention span is quite limited. The description text should be concise, factual, simple, and talking in the language of the audience. It should answer the basic questions: what the product is, what it looks like, what it does, and how it does it. And better to do it from the first lines, which have the highest chances to be read, instead of filling them with standard marketing hooks shoppers are already sick and tired of.

Another rule of thumb here is connected to the previous point: show, don’t tell. Well, it’s better to say, tell, but also show! Don’t just describe in detail how the bag looks inside – show the photo. Don’t just tell how beautifully this neckerchief matches that jacket – show the photo. Don’t just mention the size of a toy – show the child playing it. Combine the power of words with proper images to make the experience much more effective.

Product page first-screen view on Uniqlo: the page features a concise and informative description of the item and puts the details on materials and care in another tab, both in the pre-scroll area of the page. Another good thing is a clear definition of model size on the photo, allowing the customers to instantly understand the proportions.

The product page for the cosmetics website uncovers the information about the product gradually, with the core data above the fold, supporting the prominent item visualization; the split-screen approach helps to divide visual and text zones to make them easily scanned.

Super Obvious Call to Action

Calls to action (CTA) should be instantly noticeable. In e-commerce interfaces, CTA elements are the core factor of effective interaction with the product; they play a crucial role in usability and navigability and, therefore, in getting profits. When all the path of interaction and transitions is built clearly for users, but the CTA element is not obvious, misplaced, or designed badly, the risk gets higher that users will get confused and need to make an additional effort to achieve their goals – which is annoying. Therefore, the risk of poor conversion rates and bad user experience grows.

ASOS product page first screen: the CTA button differs from everything else on the page due to color contrast and is instantly noticed in the light, airy layout.

Focus on the Item

No doubt, thinking about the layout and content of the product page, both stakeholders and designers feel the urge to fill it with everything possible, and even more, to make the page super informative. However, be careful as this strategy may do a dirty trick: in that flood of information, the focus gets blurred, and visitors can get too distracted to make a decision. How to find the balance?

On the one hand, it’s recommended not to overload the page with a great deal of information that will overwhelm customers and distract their attention from the major goal – to make the purchase. On the other hand, visitors aren’t ready to jump from one page to another to get different information about the item they are interested in. Therefore, the designer has to take the time for thorough research on the issue, prioritize carefully, and find the balance of data that needs to be provided on the product page.

Is there a golden rule for all e-commerce websites? No way, as different customers and markets have different needs, and the type of the product also influences the choice of core and secondary information to show. The analysis of the target audience and user testing can give clues on what information is required for the specific categories of items or services.

Creative product page design for a niche perfume website focuses on item presentation amplified with an atmospheric video background and special effects.

The more pricey, uncommon, or innovative the product, the more information the customers usually want to get about it. And even for common stuff, there may be tons of questions and hesitations. Sure, all the needed information should be accessible from the product page, and the challenge for UX designers here is to find a way to organize it properly. Technical details, materials, weight and size, size chart or calculator for clothing and footwear, functionality for comparing the item with a similar one, and so on and so forth – any of those details can play the premier violin in a story of a particular item.

Use the principle of the inverted pyramid and uncover information gradually, from the most important and demanded shown first to more and more specific details unveiled further.

Instead of creating intrigue, be open, direct, and clean in content presentation.

Try to put all core information in highly readable form on the above-the-fold part of the page.

And test, test, test again, analyze the time on the page, heatmaps, and clicks, ask and analyze to know what buyers really need and what makes shopping convenient for them.

The product page on Amazon is based on the principle of the inverted pyramid: this above-the-fold view shows the core information and functionality buyers want and need to know about this type of product first of all. Engaging social proof is marked by the label of #1 New Release and shows what other products are often bought together with this one.

The second screen uncovers more about the actions of other customers interested in this theme: two sections, visually attractive due to the focus on product images, uncover other items customers view or buy.

And only after that, when scrolling further, users can find extended information, editorial reviews, etc., based on text without visuals.

Intuitive Navigation

Every button, link, and card design can change the conversion rate significantly. It’s vital always to remember: in the intense competition we observe in e-commerce now, buyers aren’t ready to wait or waste their time on unnecessary operations or efforts to understand where’s what they need. What they do demand from e-commerce is an experience that is faster, easier, and more convenient compared to going to the actual store. If this website doesn’t give it to them, they will look for it somewhere else.

So, adding to obvious CTA, make sure that users can effortlessly do common steps, for example:

• find search field
• use breadcrumbs helping to quickly understand the current position in the website hierarchy and probably take a step or two back instead of just going away
• be totally sure which elements on the page are clickable
• see if the item is already in the cart
• see the number of items in the shopping cart or bag (usually in the website header)
• use the power of visual dividers and common directional cues to perceive the information faster
• find the contact information and navigation links in the website footer

Product page first-screen view on Target: multiple photos of the item, both clean and integrated into the environment, clear and instantly noticeable controls for choice of color, the obvious search field in the header, breadcrumbs creating the secondary navigation level, social proof in the form of ratings and questions, and clear call-to-action element.

Consistency

Consistency means that the product communicates with the user in the same or similar way, whatever point or channel of communication. In terms of user experience, it means that similar elements look and function similarly, this way reducing the cognitive load and making interactions smoother and more intuitive.

In e-commerce interface, it touches both:

Internal consistency is about different parts of your interface or brand that look and behave as one clear system. For example, when you make all the CTA buttons on different pages or screens of your product colored and designed the same way, visitors can learn fast and will be able to quickly distinguish them at any step of their user journey.

External consistency is about parts of your interface that look and behave as typical patterns for most products of this kind. That’s, for example, when you use a shopping cart even on the website selling non-tangible products or underline the text links to give users a hint that they are clickable.

Sephora product page first-screen view: expected navigation in the website header, easily recognizable for e-commerce shoppers, super obvious call-to-action button, arrows used as the clearest directional cues for most users around the web, focus on the item presented in different visuals and highlights important and influencing decision-making for the target audience.

Power of Known Patterns

Adding to the previous point, UX designers would better never underestimate the power of habit. In UI for e-commerce, especially in the red-ocean spheres, the primary goal is not to shock and awe. Basically, UX designers become a friend or at least supportive shop assistant who greets visitor, guides them around the store, takes a right to the items they want, and make the checkout as fast and simple as possible. To make that all possible, designers should base their decisions on how actual customers behave.

There are many articles and videos calling creative people to hear their hearts, trust their guts, and think out of the box. However, design is not just pure creativity striving to show all the power of original solutions. First of all, it’s a way to solve the problem and make users happier. So, it’s vital to look at the interface from the user’s perspective and find a way to make interactions that will provide a smooth and easy way to purchase.

The power of habit plays a big role in the products of this kind. Choosing a layout, menus, or icons that stand too far from the ones users are generally accustomed to often brings confusion and frustration. For a simple example, the usage of any other image instead of a magnifying glass to mark the search field can result in a bad user experience as buyers know that visual symbol and will look for it. If you are ready for such experiments, take time to test them well and ensure that customers are ready for them, too.

H&M product page design is based on a minimalist approach: the first-screen view is designed around prominent images, model choice options, elegant and readable basics (product title, color name, and price), a heart icon as a well-recognized visual trigger of adding the item to favorites and a noticeable CTA button. Even the size options are hidden in the dropdown menu to put the number of controls to a minimum and focus all the attention on the visuals. Sure, it means additional clicks and scrolling; however, the approach may be reasonable and effective if the customers are used to this flow and appreciate this particular style, consistently reflecting the brand image in general.

In the article on home page design strategies, we mentioned that the website is made not for creative contests or galleries of fame but for real users. The positive impact of habit in terms of user experience can be stronger than the wish for revolution. No doubt, the dose of uniqueness is needed, but not so much to knock down the user. In e-commerce UI design, often aimed at quite a diverse target audience, too much of a revolution might scare and provoke hesitations: do I really need to buy this thing, a user may think, if it’s so hard to get it? Study the interaction patterns and typical products for that particular target audience to make their habits their power. And don’t forget to check that all the icons on the screen don’t have a double meaning; support them with text labels where needed. Strive for the balance between innovation and traditions.

Narrowing the focus, we may also talk about the power of habit for a particular e-commerce website. You could have read numerous reviews of the “poor UX design” of this or that e-commerce giant, breathing fire and brimstone into old-fashioned solutions or complex navigation. However, thinking deeper, it’s easy to understand that they activate the power of habit as a major approach of respect to their buyers, as plenty of their customers have been with them for many years. It’s not because they don’t know how to change; it’s because, at some stages of business development, the cost of change may be too high. It doesn’t mean that the changes are never made; they are just not as revolutionary and made in small steps.

Product page above-the-fold view on Etsy marketplace

Scannability and Skimmability

It’s already well-known that when coming to a website or app, users don’t usually read and observe all the content on the page or screen. Instead, they start with quick scanning to understand if it contains something they need or want. Knowing the eye-tracking models, Gestalt principles, and laws of visual hierarchy, designers and information architects can put the core data and interactive elements into the zones of high and natural visibility. Other factors making product pages scannable are readable typography and enough white space.

There are numerous things that have an impact on decision-making, and harmony is one of them. Eye-tensing color combinations, unreadable or not combining fonts, aggressive background, intrusive pop-ups or animations, annoying sounds, or pages loading for ages – any point of that stuff can spoil the experience quickly, distract users, and move them away, sometimes even without a clear explanation what they didn’t like. Details matter; think over them and organize them well.

First-screen view of the product page on George: due to the light, airy layout, the page looks clean and simple, but at the same time, it’s highly informative even at the stage of fast scanning.  

Dark, elegant, and catchy product page for the neon signs shop, balanced and scannable

Fewer Clicks

If going from page to page or jumping from screen to screen is not a part of the journey into the sales funnel, save every user’s click possible. Too many operations are tiring and annoying, which is a kind of negative emotion. And emotions have a huge impact on user experience and make retaining users much harder. Minimize the number of clicks on the way of choosing and buying whenever it’s possible – this way, you respect the user’s time better than the politest words of thanks. For example, avoid dropdowns for a small number of choices in basic options such as color or model choice.

Product page first-screen view on Sportsdirect website: no information is hidden in dropdown menus, so it’s super easy to scan the availability of models and sizes, the CTA is seen immediately, the number of items is changed easily by typing or manipulating plus/minus controls, arrows show how to see more images, and breadcrumbs help to jump back to choosing other items easily.

Exotic Fruit e-commerce app uses a tab for adding the needed number of products with a simple tap.

The OldNavy product page integrates the section of offered combinations with other items from the website, and it is not just an image to get buyers inspired: on hover, the shopper gets the list of links to items with basic information, which enables them to easily get engaged in further shopping and makes the relevant product accessible quickly.

Social Proof

Social proof is a big factor of impact on the decision-making process in both the physical and digital worlds. It is a psychological and social phenomenon of people copying the actions of others to undertake behavior in a certain situation. This term was introduced by Robert Cialdini in his 1984 book Influence; the concept is also called informational social influence.

In e-commerce, the experience of the previous buyers influences the behavior of the next ones greatly; that’s why ratings, comments, and reviews are needed, especially on mass-market platforms. They help customers feel united with a group of similar buyers, which is easy to feel in the actual store among other shoppers but even more needed in the online shopping experience when you are shopping alone in front of a computer or mobile screen. What’s more, reviews can answer the questions the customer has and, this way, support the positive decision about buying – or prevent from buying the wrong item and having a negative experience.

Here’s the product page on OldNavy: the first screen view, among all other details, includes the social proof showing the rating of the item with the number of people that marked it. Scrolling down, buyers are getting even more engaged: except for relevant products to combine this item with for the perfect outfit, the page uncovers the relevant items other customers looked at and liked, and further customers’ photos and details on reviews.

Interactivity

With more and more buyers online, brands and retailers can analyze more data about their behavior, needs, and wishes and integrate new approaches on that basis. Interactivity that imitates seeing the item from different angles and manipulating it, trying on the clothing or footwear, testing the make-up options on your face, virtually placing the piece of furniture or decor into your room – all that and diversity of other innovations are becoming more and more accessible and affordable due to the creativity, customer experience care, and new technologies. And sure, they help customers to make a decision.

Another vital aspect of interactivity in e-commerce now is personalization and customization, when people can customize their purchase instead of just choosing it from the catalog. Choosing a custom combination of flowers for a bouquet, customizing the burger or pizza with favorite ingredients, collecting a personal outfit or family look instead of just buying ready-made ones – able to add their own personality to the offer, many shoppers feel ready to buy.

Tasty Burger app allowing for creating custom burgers to buy

Mobile Adaptation

Needless to say, there are many daily things people do with their smartphones nowadays, and shopping is becoming one of the top options. Besides, mobile adaptation is among the core web vitals of search engine optimization. If you want an e-commerce website to be googled successfully and let the visitors have a seamless shopping experience from any device, make the product page mobile-friendly and reconsider the layout to make the interface convenient and navigable for mobile devices. Some e-commerce platforms go even further and also invest in creating their native applications for iOS and Android, but for many small businesses, it may appear not affordable or even not reasonable. Anyway, the product page, as well as the rest of the website pages, should be responsive and mobile-friendly, no matter if the native app exists or not.

Minimalistic product page for a fashion brand e-commerce focused on photos, easy choice of color, and responsive to be used on any device

404 Error

With product pages intensively used and often updated, there are different cases of running into an error. People can accidentally mistype a letter in the URL, or the page they saved before may not already exist as the product is already out of stock. Make sure not to let customers come across an empty error page and go away. Connect them to other pages, offer relevant options or categories, and do everything to take advantage of the error page involving a customer to check something else.

404 error page for a fashion e-commerce website

Bottom Line

Sure, the decision on the design practices to choose for a particular e-commerce project is a matter of thorough thinking, and the solutions on what to use and what to leave will be based on many subjective factors, from the type of product and market segment to the company budget, employers’ skills, individual tastes and specific needs of the target audience. The approach to mass-market e-commerce differs from the approach to a narrow niche. The approach to various generations of customers will be different.

Yet, all the practices mentioned above won’t work properly if the major condition of the commercial world is not followed, which is: the product should be good above everything else. All the other steps, investments, and practices make sense if the website sells quality goods and makes a website or app its channel of sales, not the place of lies and tricks.  Anyway, if the products you offer are good and the customer is already on the website, let the product page show the item in its best light and help the shopper to feel it like home, convenient, clear, and friendly.

Useful Articles

Here’s a bunch of articles to dive deeper into the themes of e-commerce, web usability, and user experience design.

UX Design for E-Commerce: Principles and Strategies

11 Profitable Strategies for E-Commerce UI Design

The Role of Branding in UI Design

Business-Oriented Design. Know Your Target

Product Page Design Inspiration: 17 Ecommerce Web Designs

Design for Business: User-Friendly Way to Profits

Two Types of User Motivation: Design to Satisfy

5 Basic Types of Images for Web Content

Web Design: 16 Basic Types of Web Pages

Error Screens and Messages: UX Design Practices

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение Product Page Design: Best Practices on UX for Ecommerce появились сначала на Design4Users.

Check more digital artworks by Samji on Dribbble or Behance.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• people illustration gallery
• food illustrations
• funny 3D characters
• wine packaging design
• captivating 3D animation concepts
• Procreate illustration tutorials
• realistic 3D portraits
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение Vibrant Universe of People Illustrations by Samji Illustrator появились сначала на Design4Users.

The design process for the project included three creative tasks:

• logo design and brand color palette
• a consistent set of original brand illustrations for diverse marketing goals online and offline
• packaging design

Identity and Packaging

The logo design for the project presents the combination mark in which the symbol echoes botanical motifs elegantly organized in a square shape, and the typographic part sets a strong visual connection with it using the same leaf shape as a part of the letter. The color palette features the domination of earthy natural colors, with different shades of warm, eye-pleasing brown for backgrounds and contrastive bright blue, green, yellow, and other shades for accents and details, distinguishing different products and goods by color marking. This approach can be seen in a variety of packaging design items.

Brand Illustrations

The consistent set of illustrations developed for the project features a variety of people and characters holding different plants or dealing with gardening routines. Digital artworks of this kind add a solid human element to brand communication and make it more emotional. They can be effectively used for a variety of marketing goals, from printed branded graphics such as posters, banners, cards, and stickers to packaging design such as various branded boxes and bags, to digital communication on a website, hero images, landing pages, and social media posts. The consistency of the visual approach helps to create an integral customer experience and strengthens brand recognizability.

New design case studies are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.

Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand

Herteas. Packaging Design for Herbal Tea Brand

Nutribite. Tasty Packaging Design for Granola Bars

Milkimu. Packaging and Marketing Design for Dairy Brand

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Joosi. Packaging Design and Marketing Graphics for Juice Brand

Pizzatta. Artistic Pizza Packaging Design

Page Turner. Identity and Packaging Design for Bookstore Chain

8 Bright Packaging Design Projects Employing Illustration Art

Bikker. Identity Design and Illustrations for Biking Service

Originally written for Tubik Blog, graphic content by tubik

Сообщение Graphic Design Case Study: Identity and Packaging for Garden Center появились сначала на Design4Users.

Process

Using illustrations to enhance user experience design is now a well-checked and effective design practice. Pictures help to transfer the needed messages faster, set the mood, and provide aesthetic satisfaction. For the big pack of Real Bitcoin website illustrations, it was essential to stick to the following principles reflected in all the artworks:

• consistency: reflecting a variety of ideas, messages, and compositions used across the different website pages, the illustrations keep a consistent style to support the integrity of the user experience
• informativeness: all the illustrations aim to transfer or enhance a particular message, help present the benefits of the service
• emotionality: the style, color palette, visual metaphors, and characters in the illustration pack empower the emotional appeal as a part of user experience

People Illustrations

Real Bitcoin is the platform connecting people to quite a virtual topic and the highly technological theme of cryptocurrencies. What’s more, their target audience is people who are not deeply into the theme of cryptocurrencies yet. So, it was vital for them to add a solid and powerful human element to the first impression and all the experience of dealing with the website and set a quick and clear connection to the world of people, not the digital reality. That’s why a large pack of illustrations with human characters was developed based on the ideas of diversity and friendliness, communication, and support. With the images on the website pages, the product communicates to the visitors via a number of human characters of different ages, races, social statuses, and interests, unveiling the benefits of cryptocurrencies for different groups of users. Here are some of them.

Custom Graphics

One more task for the illustrator was to create a set of informative and symbolic illustrations that would help to beautify informative content blocks and contribute to the visual support of the message. As people perceive, decode, and memorize images faster than words, such visual elements both increase the informativeness and scannability of the webpages as well as add to the general stylistic concept. Here, Real Bitcoin website visitors will find a variety of well-recognized visual prompts on money, banknotes, wallets, coins, and gadgets for interacting with the world of digital products, and also diverse graphs, charts, and upward arrows to symbolize financial growth, progress, and development.

This project demonstrated how much informative power, emotion, and style can well-crafted custom illustrations contribute to the website design, not only making a considerable positive impact on its attractiveness but also enhancing the usability and desirability of the presented products and services.

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Magma Math. Web Design for Educational Platform

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Carricare. Identity and UX Design for Safe Delivery Service

Uplyfe. Identity Design for Health App

Devpost. Hero Illustrations for Hackathons Platform

ShipDaddy. Identity and Web Design for Shipping Service

Physica Magazine. Web Design and Graphics for Scientific Blog

Nova Post Advent Calendar. UI/UX Design and Christmas 3D Art

Nibble Health. Identity and UX Design for Healthcare Fintech Service

Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform

ProAgenda. Identity and Website Design for Golf Management Service

The illustrations in the post belong to their proprietors, are the object of copyright, and cannot be used by the third side for any goals.

Originally written for Tubik Blog, graphic content by tubik

Сообщение Illustration Case Study: Visual Storytelling for Real Bitcoin Website появились сначала на Design4Users.