digital illustrations — Design4Users https://design4users.com/tag/digital-illustrations/ Fri, 19 Jan 2024 19:58:33 +0000 en-US hourly 1 https://design4users.com/wp-content/uploads/2020/06/cropped-favicon-32x32.png digital illustrations — Design4Users https://design4users.com/tag/digital-illustrations/ 32 32 Case Study: Glup. Branding and UX Design for Delivery Application https://design4users.com/branding-ux-design-delivery-application/ Fri, 19 Jan 2024 16:30:20 +0000 https://design4users.com/?p=12230 Welcome to glance at the design story filled with vibes of party fun and the hiss of beer cans opening. In this case study, we share the details of tubik collaboration with Heineken Mexico on brand identity design and mobile application design for Glup, a cool and functional delivery app. Challenge and Client To broaden […]

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Welcome to glance at the design story filled with vibes of party fun and the hiss of beer cans opening. In this case study, we share the details of tubik collaboration with Heineken Mexico on brand identity design and mobile application design for Glup, a cool and functional delivery app.

Challenge and Client

To broaden its ways of reaching the audience and set an effective sales channel using mobile technology, Heineken Mexico strived to launch a mobile application that would allow users to buy beer and associated stuff like snacks, cups, and the like and get the orders delivered quickly. This is how the Glup application started.

The clients approached the tubik team with a range of design tasks: we worked on logo audit and tweaks, extended brand identity development, delivery application UI/UX design from scratch, website design, and creating custom 3D icons and 3D illustrations for marketing and user experience objectives.

Process

The creative process included two major directions: developing a flexible identity and creating a consistent functional UX design for the application.

Brand Identity Design

Firstly, it was essential to work on powerful branding that would be effectively applied to both marketing goals and mobile interactions, providing the integrity of the customer experience.

The brand already had a logo, but it had to be enhanced to get a more attractive and trendy look appealing to the target audience and become more pliable for a variety of brand advertising and marketing objectives.

Client-logo-variations-glup-app-case-study

Original logo color variations

old-vs-new-glup-app-case-study

Glup logo redesign

Certainly, the team took advantage of color power and its remarkable ability to set the needed mood in split seconds. The primary brand colors were yellow, setting the cheerful spirit and giving instant association to the beer theme, and deep purple, setting the effective contrast and playfulness and supporting the flexibility of the palette for the defined objectives. Also, an extended palette for different ways of product presentation was developed.

logo-glup-app-case-study

logo-in-color-glup-app-case-study

01-glup-case-study-tubik-design

Another element of visual branding was the set of abstract geometric shapes to be consistently used across various branded items, advertising materials, delivery bags, social networking, and mobile application screens. What’s more, these shapes reflected the parts of the clock face setting a solid association with the speed of delivery as one of the key features. Take a look at the variety of branded items and advertising design.

glup case study tubik design

Outdoor advertising

social-networking-design-glup-delivery-app-branding-case

glup case study tubik design

Social network posting templates

glup case study tubik design app billboard

Billboard design

backpack-design-glup-delivery-app-branding-case-study

drink-backpack-design-glup-delivery-app-branding-case-study

Delivery backpack design

glup-delivery-app-branding-case-study-motorbike-design

glup-delivery-app-branding-case-study-motorbike-livery

glup-delivery-app-branding-case-study-motorcycle-livery

glup-delivery-app-branding-case-study-motorcycle

Range of variants for delivery motorbike branding

glup-delivery-app-branding-case-study-tshirts-design

glup-delivery-app-branding-case-study-tshirt-design

Branded T-shirts design

glup-delivery-app-branding-case-study-cap-design

Branded cap design

User Experience Design

The second direction of work was to think about the flawless and intuitive user experience for the mobile application. The interaction design was thoroughly thought-out to make the sales funnel work successfully and let the users move through the whole purchase flow smoothly.

The onboarding screens and categories use trendy and balanced 3D graphics presenting the products and setting friendly communication. Having a different visual style, these original graphics don’t distract users’ attention from the offered items.

glup-onboarding-screens-design-tubik

The icons working as visual, illustrative markers for the different categories of items in the application also moved through several iterations and evolved from 2D graphics consistent with the general concept of visual branding and echoing its graphic elements to the big set of 3D icons following the style of 3D illustrations used across the app and in the onboarding process. Here’s a quick glance at the stages of the process.

icons-sketches-glup-app-case-study

glup-delivery-app-branding-case-study-icons

glup-delivery-app-branding-case-study-icons-outlined-version

glup-delivery-app-branding-case-study-icons-design

glup-3d-icons-design

Airy light screens of the application effectively show the products, while branded colors, graphics, and eye-pleasing gradients help to set attractive color accents for interactive elements, making navigation clear and intuitive. Custom icons in the interface also echo the brand palette, supporting both usability and consistency of brand performance. The customers are offered several ways to surf the range of provided items, including browsing the entire catalog, using filters to customize it, or using the internal search to find the needed item quickly. Plus, the button on each card on the catalog screens sets the shortcut to add the items directly to the basket without opening a card, which saves time and effort in cases when users have some faves and order the same items multiple times.

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Here’s a quick look at the category screen. All categories are illustrated with stylish theme 3D graphics that instantly set the theme but do not overload the screen with too much detailing.

glup-case-study-tubik-design-mobile-app

The shopping cart screen is informative and functional, based on the principles of external consistency and well-recognized mental models so that users can finalize their orders easily and effortlessly. A special progress bar with a text hint is used to visualize the ability to get free shipping for the order.

glup-case-study-tubik-design-checkout-screen-app

The home screen and promotions screen also feature sliders with banners for special offers or hot sales to attract more attention to them immediately.

glup case study tubik design badge

glup case study tubik design app

One of the essential elements of building a solid mobile app brand and enhancing its online presence is supporting it on the web with a concise and informative landing page that uncovers the benefits and engages new users to try it. The landing page for the Glup application echoes the design approach of visual identity for the brand. It’s based on a bright background in primary brand colors separating different content sections, a solid visual hierarchy of text blocks, clear and visible call-to-action elements, and prominent visuals that present the balanced mixture of app screens and thematic 3D graphics to instantly set the connection with the essence of the offered service. Smooth web animation makes the user experience even more lively and dynamic.

glup-case-study-tubik-design-landing-page

So, as a result of the project, the Glup brand obtained a solid and effective sales channel via the easy-to-use mobile application, consistently reflecting brand identity and making the customer experience integral, engaging, and smooth.

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

HP23. Website and 3D Animation for Prostheses Producer

Nova Post. Interactive Christmas Advent Calendar UI Design

FluxWear. Web Design and Development for Health Tech Product

Magma Math. Web Design for Educational Platform

HotelCard. Brand Identity for Hotel Offers Service

Nibble Health. Identity and UX Design for Healthcare Fintech Service

Physica Magazine. Web Design and Graphics for Scientific Blog

CSConnect. Website Design for Immersive Experience Marketing Platform

ProAgenda. Identity and Website Design for Golf Management Service

Kaiten. Identity and Product Design for Food Marketplace

THT. Website Design for Electrical Engineering Service

Crezco. Brand Identity and UI/UX Design for Fintech Service

 

Originally written for Tubik Blog, graphic and video content by tubik

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3D Character Art in Playful Design Projects by Jungmin Ryu https://design4users.com/3d-character-art-jungmin-ryu/ Tue, 16 Jan 2024 17:12:50 +0000 https://design4users.com/?p=12264 Time for a new creative name in the D4U Gallery, so today’s digital art collection is up to bring you the regular dose of inspiration. Let us introduce Jungmin Ryu, a South Korea born and raised illustrator currently based in Rotterdam, the Netherlands. Her portfolio is filled with bright, playful, cheerful, and cute characters; for […]

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Time for a new creative name in the D4U Gallery, so today’s digital art collection is up to bring you the regular dose of inspiration. Let us introduce Jungmin Ryu, a South Korea born and raised illustrator currently based in Rotterdam, the Netherlands. Her portfolio is filled with bright, playful, cheerful, and cute characters; for them, she mostly employs 3D art and uses vibrant colors, fun textures, and lovely and emotional facial expressions and gestures. The illustration artist works mostly on projects for editorial, commercial, and advertising goals. So, let’s look closer at some of her 3D character projects to catch her style and design approach. Enjoy and get inspired!

Pep and Perk

3d illustration art pep perk characters jungmin studio

3d illustration art pep perk characters jungmin studio

3d illustration art pep perk characters jungmin studio 2

3d illustration art pep perk characters jungmin studio

3d illustration art pep perk characters jungmin studio

Prodigy Character Illustration

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

3d illustration art prodigy characters jungmin studio

Site Minder

3d illustration art site minder

3d illustration art site minder jungmin studio

3d illustration art site minder jungmin studio

3d illustration art site minder jungmin studio

3d illustration art site minder jungmin studio

3d illustration art site minder jungmin studio

3D Character Illustration

3d illustration art jungmin studio characters

3d illustration art jungmin studio characters

3d illustration art jungmin studio characters

3d illustration art jungmin studio characters

3d illustration art jungmin studio characters 4

3d illustration art jungmin studio characters

3d illustration art jungmin studio characters

3d illustration art jungmin studio characters

Check more digital artworks by Jungmin Ryu on Behance.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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Christmas Illustration Art To Feel the Magic of Winter Holidays https://design4users.com/christmas-illustration-art-winter-holidays/ Tue, 12 Dec 2023 19:54:05 +0000 https://design4users.com/?p=12201 New Christmas is coming, so it’s time for a new portion of festive Christmas illustration art. So, with the new issue of D4U Inspiration, we invite you to enjoy another bright bunch of digital art inspired by the atmosphere of the winter holidays and wrapping it in the diversity of illustration styles and lovely stories. […]

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New Christmas is coming, so it’s time for a new portion of festive Christmas illustration art. So, with the new issue of D4U Inspiration, we invite you to enjoy another bright bunch of digital art inspired by the atmosphere of the winter holidays and wrapping it in the diversity of illustration styles and lovely stories. Merry Christmas, creative people!

mommy kissing santa claus tubikarts illustration

By Tubik Arts

christmas illustration cards folio

By Folio Illustration Agency

christmas illustration by folio illustration agency

By Folio Illustration Agency

dkng christmas story art

By DKNG

christmas tree illustrations

By Carole Chevalier

holiday wine labels design tubikarts

By Tubik Arts

christmas illustration art

By MUTI

christmas illustration art

By Folio Illustration Studio

christmas card design art

By Jasmine Whiteleaf

cute christmas illustration art

By Carole Chevalier

nova post advent calendar 3d illustrations tubik design

By Tubik Arts for Nova Post

illustration-art-christmas

By Sebastian Luca

christmas house illustration

By DKNG

christmas environment design

By Volmi Studio

christmas santa illustration art

By Gaspart

New design collections are coming soon; stay tuned!

For more inspiration, check the sets of other posts from our D4U Inspiration gallery, where we gather impressive creatives to share their art with you, for example:

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In Vino Veritas: Elegant Examples of Wine Packaging Design https://design4users.com/wine-packaging-design/ Mon, 11 Dec 2023 18:18:35 +0000 https://design4users.com/?p=10977 One of our recent posts about impressive wine packaging design projects attracted your active attention, so with a new issue of D4U Inspiration, we’ve decided to share more exciting projects in this direction. So, in this post, we invite you to enjoy creative approaches to wine labels and sip a bit of elegance with artistic […]

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One of our recent posts about impressive wine packaging design projects attracted your active attention, so with a new issue of D4U Inspiration, we’ve decided to share more exciting projects in this direction. So, in this post, we invite you to enjoy creative approaches to wine labels and sip a bit of elegance with artistic graphic design projects by various design studios. Cheers!

NOMA Vino Taxonomico by Monotypo Studio

Monotypo Studio did this packaging design project, and they describe it the following way. The NOMA Wine Collection was born as a tribute to biodiversity, as well as to the tireless interest of human beings, from Aristotle to Karl Von Lineo, in understanding and studying their ecosystem. Two handmade illustrations were made, an edition inspired by the traditional Mushroom Route, carried out every summer by the Lic. in Biology Daniel Bojorquez in the Bosque de La Primavera. The biodiversity of the Birds Kingdom inspires the Second Edition.

vino taxonomico monotypo packaging design

vino taxonomico monotypo packaging design

vino taxonomico monotypo packaging design

vino taxonomico monotypo packaging design

vino taxonomico monotypo packaging design

vino taxonomico monotypo packaging design

Christmas Wine Labels by Tubik Arts

Catch the festive vibes with this packaging design project by Tubik Arts inspired by the winter holidays: here’s a glance at the custom wine bottle label designs with bright original illustrations for the special Christmas edition.

holiday wine bottle design tubikarts illustration

holiday edition wine bottles design

holiday wine bottles packaging tubik

holiday wine bottles packaging tubikarts

holiday wine labels design tubikarts

Wonderground by Cornershop

Wonderground is a place in Barossa Valley, a biodynamic vineyard, a boutique winery, and, most notably, a contemporary gallery and space for Barossa to lead with world-class art. Cornershop collaborated with the team at Wonderground to establish a brand identity and packaging that helps bring their unique vision to life.

wonderground-wine packaging design

wonderground-wine packaging design

wonderground-wine packaging design

Amuleto by Vantablack Studio

The creators of this wine packaging describe the idea as follows: “The ‘Expedition Uco’ wine project embarks on an intricate journey to the heart of nature, where each bottle becomes a testament to the struggle for vitality. The label, akin to a window into the subconscious, portrays the industrious ant, a symbol of persistence, standing out against a network of lines mirroring the intricacies of the soils that nourish our vineyards. This graphic dance embodies the symphony of life and death intertwined in an eternal ballet in the very unforgiving terrain where our vines seek sustenance. Just as humans delve into the depths of their psyche, in ‘Expedition Uco,’ we explore the mysteries of the earth to distill the energy forged through this fusion of opposites.”

In Vino Veritas: Elegant Examples of Wine Packaging Design amuleto-wine packaging design

amuleto-wine packaging design 3

Christoudia Winery Packaging by Reef+Co

The tale of Chrystoudia Winery unfolded in 1992 when the Christoudia family embarked on a journey to nurture their passion and expertise in enology. Nestled in the charming village of Kato Drys in Cyprus, this unique winery thrives in an idyllic microclimate, guaranteeing premium harvests and, in turn, crafting wines of extraordinary quality. Thirty years on, the younger generation of the family took on the exciting challenge of revitalizing the brand. The team at Reef+Co was entrusted with creating the new brand identity.

Chrystoudia Winery packaging design

Chrystoudia Winery packaging design

Chrystoudia Winery packaging design

Chrystoudia Winery packaging design

Chrystoudia Winery packaging design

Chrystoudia Winery packaging design

Chrystoudia Winery packaging design

Mavrogianni Estate Wines Label Designs by Symbolic

The Mavrogiannis estate is located in a rich natural landscape at the foot of Mount Movris next to the historic river Larissos. The images of this place, its sounds, the creatures met there, the atmosphere it exudes are the identity and the soul of the estate. The Symbolic team included this place’s vibrant elements in the winery’s identity and labels. Inspired by all this, along with the winery owners’ boundless respect for nature and the processes required to produce a natural product, they have created four unique wine labels made entirely from Greek varieties. For each type of wine, they designed representations that describe with lyricism the hidden realities behind the hustle and bustle of modern life.

Symbolic-Mavrogianni wine packaging design

Symbolic-Mavrogianni wine packaging design

Symbolic-Mavrogianni wine packaging design

Symbolic-Mavrogianni wine packaging design

Symbolic-Mavrogianni wine packaging design

Symbolic-Mavrogianni wine packaging design

Graphia Wine Packaging Design by Studio Fen

Graphia, which means “to write” in Greek, is a self-initiated project for a collection of artisan wine label designs by Studio Fen, inspired by the love for typography and printmaking. The designs combine the artistic elements of handmade collages, typography, and silkscreen prints to create a visually striking and unique label set with subtle hints that pay homage to the typographic world.

graphia-studio-fen wine packaging design

graphia-studio-fen wine packaging design

graphia-studio-fen wine packaging design

graphia-studio-fen wine packaging design

CAOS Wine Label Design by Grit Studio

With this project, Grit Studio took on the exciting challenge of developing our own wine brand from the ground up. This passion project allowed them to extend their skills beyond client work and experience the brand creation process. They collaborated hand-in-hand with a skilled winemaker to blend their design imagination with real-world wine expertise to create this wine label design.

CAOS wine label design

CAOS wine label design

CAOS wine label design

CAOS wine label design

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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Art of Lines: Sophisticated Line Art Illustrations by Tubik Arts https://design4users.com/line-art-illustrations-tubik-arts/ Fri, 03 Nov 2023 17:53:47 +0000 https://design4users.com/?p=12128 “A drawing is simply a line going for a walk,” the inspiring artist Paul Klee once said. And that’s what we are going to share in today’s post with a collection of line art illustrations by tubik artist Arthur Avakyan, elegantly taking lines for a walk in company with good ideas. Enjoy and get inspired! […]

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“A drawing is simply a line going for a walk,” the inspiring artist Paul Klee once said. And that’s what we are going to share in today’s post with a collection of line art illustrations by tubik artist Arthur Avakyan, elegantly taking lines for a walk in company with good ideas. Enjoy and get inspired!

Lineart Animals

This illustration set is devoted to the world of animals and pets, created in the artistic style of line illustration based on smooth and elegant curves and bright color spots, adding even more emotion and expressiveness to artworks.

lineart illustrations tubik arts

Dog line illustration

lineart illustrations tubik arts fox

Fox line illustration

illustration art rooster tubik arts

Rooster line illustration

swan illustration lineart tubik arts

Swan line illustration

whale illustration line art tubik

Whale line illustration

bull lineart illustration tubikarts

Bull line illustration

Marketing Illustrations for Small Food Brands

Here’s the set of artistic outline illustrations for local food brands’ promotion both online and offline. There, you will find the bakery waking the town up with the irresistible flavor of freshly baked bread and airy croissants, winemakers adding a special taste to any celebration, cheese producers knowing the ins and outs of the best cheese tastes and textures, and beekeepers busy as a bee to make lives sweeter and healthier.

marketing graphics food brands

Each case included three line illustrations reflecting the food maker, the product, and the location where it’s produced. This type of graphics is flexible for a broad diversity of marketing goals like banners, posters, billboards, website or landing pages, printed brochures, leaflets, business or gift cards, letters, boxes, bags, etc. Take a closer look below.

Winemakers

winemaker illustration art

winery illustration tubikarts

winery field illustrations tubikarts

Cheesemakers

cheesemaker illustration tubikarts graphic design

cheesemaking illustration

cheesemaker farm illustration line art tubik

Bakers

line art food baker

bakery lineart illustration

bakery illustration tubikarts

Beekeepers

beekeper illustration tubikarts

honey illustration tubikarts

beekeeping illustration art tubik

People Illustrations

A couple more line artworks reflect different actual themes and use human characters to set a clear visual connection to the topic. This type of graphic content can be effectively used as a title image for a blog article, landing page, social media posts, or advertising banners.

To feel happy and stay productive, we all have to care about the physical and mental harmony reached via work-life balance. In the new reality of recent years, some of us have to find new ways to adapt, including working and training from home. But those who want will always find the way. That’s the story the line-art illustration below shares.

workout work life balance tubikarts illustration

This illustration is up to reflect another bright day that will definitely be full of life colors and bright challenges, which yet are never the ones to be afraid of when you are focused and ready for the fight.

fighter illustration lineart

One more artwork reflects the growing world of cryptocurrencies, dynamic and deep, and the artist experiments with composition, details, and gradients to make the mood clear and the idea expressive.

crypto world illustration

Crypto world line illustration tubikarts

New illustration sets are coming soon. Keep up with new posts.

Illustration Collections and Digital Art Case Studies

If you want to see more collections of illustrations or discover how they work in particular design projects, here’s the set of posts for you.

Real Bitcoin. Creating Website Illustrations

Digital Art: 50 Digital Illustrations To Please Your Eye and Soul

OK Boomer. Trivia Game Design and Branding

Art of Seasons: 30+ Bright Illustrations Inspired by Nature

45 Inspiring Illustrations About Workspaces, Creativity, and Art

Animal World: 4 Beautiful Illustration Sets About Wildlife and Pets

Book Illustrations for Visual Storytelling

In Search of Illustration: Design Process for Illustration Set

Picturesque Digital Illustrations Inspired by the Art of Architecture

Moonworkers. Digital Illustrations on Film Production

MYWONY. Storytelling with Brand Intro Design

Digital Art: 40+ Inspiring Illustrations on Diverse Themes

 

Originally written for Tubik Blog, graphic content by tubik

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Vibrant Universe of People Illustrations by Samji Illustrator https://design4users.com/people-illustrations-samji-illustrator/ Tue, 17 Oct 2023 11:37:44 +0000 https://design4users.com/?p=12068 It’s time for a new creative name in the D4U Gallery. In this digital art collection, for the regular dose of some inspiration, let us introduce Samji Illustrator, a digital artist originally from India and currently based in Poland. He loves creating pop-culture and futuristic designs, splurging vibrant colors on the canvas. His illustration style […]

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It’s time for a new creative name in the D4U Gallery. In this digital art collection, for the regular dose of some inspiration, let us introduce Samji Illustrator, a digital artist originally from India and currently based in Poland. He loves creating pop-culture and futuristic designs, splurging vibrant colors on the canvas. His illustration style is bright and recognizable, and his portfolio is filled with 2D illustrations, mostly presenting the diversity of human characters. So, let’s check out a big and emotional bunch of people illustrations by this artist, featuring fiction and known characters in various looks, posing, and compositions, with well-presented feelings, cool outfits, hairstyles, lovely pets, and stylish visual details and captured in different life situations. Enjoy!

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

samji illustrator people illustration art

Check more digital artworks by Samji on Dribbble or Behance.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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Graphic Design Case Study: Identity and Packaging for Garden Center https://design4users.com/graphic-design-identity-packaging-garden-center/ Fri, 13 Oct 2023 18:57:00 +0000 https://design4users.com/?p=12027 “To plant a garden is to believe in tomorrow,” Audrey Hepburn once said, and whatever changes times bring, this idea lives through them. This graphic design and digital art project by tubik is also inspired by the beauty of flowers, leaves, and blossoming nature. Check the stylish and elegant packaging design and a set of […]

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“To plant a garden is to believe in tomorrow,” Audrey Hepburn once said, and whatever changes times bring, this idea lives through them. This graphic design and digital art project by tubik is also inspired by the beauty of flowers, leaves, and blossoming nature. Check the stylish and elegant packaging design and a set of bright, atmospheric illustrations developed as a part of the brand identity concept for the garden center and a plant nursery selling plants and gardening stuff.

The design process for the project included three creative tasks:

  • logo design and brand color palette
  • a consistent set of original brand illustrations for diverse marketing goals online and offline
  • packaging design

Identity and Packaging

The logo design for the project presents the combination mark in which the symbol echoes botanical motifs elegantly organized in a square shape, and the typographic part sets a strong visual connection with it using the same leaf shape as a part of the letter. The color palette features the domination of earthy natural colors, with different shades of warm, eye-pleasing brown for backgrounds and contrastive bright blue, green, yellow, and other shades for accents and details, distinguishing different products and goods by color marking. This approach can be seen in a variety of packaging design items.

garden center logo design tubik

plant nursery identity packaging design 2

garden center boxes design tubik

round box packaging design tubik

plant nursery identity packaging design tubik

plant nursery identity packaging design box lids

garden center branded tote design tubik

Brand Illustrations

The consistent set of illustrations developed for the project features a variety of people and characters holding different plants or dealing with gardening routines. Digital artworks of this kind add a solid human element to brand communication and make it more emotional. They can be effectively used for a variety of marketing goals, from printed branded graphics such as posters, banners, cards, and stickers to packaging design such as various branded boxes and bags, to digital communication on a website, hero images, landing pages, and social media posts. The consistency of the visual approach helps to create an integral customer experience and strengthens brand recognizability.

plant nursery brand illustration tubikarts

gardening website hero illustrations garden tubikarts

garden center illustration tubikarts

garden center brand illustration tubik arts

gardening shop illustration flourish tubikarts

plant nursery identity illustration tubikarts

New design case studies are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.

Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand

Herteas. Packaging Design for Herbal Tea Brand

Nutribite. Tasty Packaging Design for Granola Bars

Milkimu. Packaging and Marketing Design for Dairy Brand

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Joosi. Packaging Design and Marketing Graphics for Juice Brand

Pizzatta. Artistic Pizza Packaging Design

Page Turner. Identity and Packaging Design for Bookstore Chain

8 Bright Packaging Design Projects Employing Illustration Art

Bikker. Identity Design and Illustrations for Biking Service

 

Originally written for Tubik Blog, graphic content by tubik

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Illustration Case Study: Visual Storytelling for Real Bitcoin Website https://design4users.com/illustration-case-study-visual-storytelling-real-bitcoin-website/ Fri, 22 Sep 2023 14:23:48 +0000 https://design4users.com/?p=11970 Let us unveil another recent project: the tubik artists created a set of diverse digital artworks for the website of Real Bitcoin, a service helping working people from different social groups to understand, buy and sell bitcoins as well as learn more about them. The illustration set features a diversity of people characters and informative […]

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Let us unveil another recent project: the tubik artists created a set of diverse digital artworks for the website of Real Bitcoin, a service helping working people from different social groups to understand, buy and sell bitcoins as well as learn more about them. The illustration set features a diversity of people characters and informative graphics details supporting the topic. Review and enjoy!

real bitcoin people illustrations case study

Process

Using illustrations to enhance user experience design is now a well-checked and effective design practice. Pictures help to transfer the needed messages faster, set the mood, and provide aesthetic satisfaction. For the big pack of Real Bitcoin website illustrations, it was essential to stick to the following principles reflected in all the artworks:

  • consistency: reflecting a variety of ideas, messages, and compositions used across the different website pages, the illustrations keep a consistent style to support the integrity of the user experience
  • informativeness: all the illustrations aim to transfer or enhance a particular message, help present the benefits of the service
  • emotionality: the style, color palette, visual metaphors, and characters in the illustration pack empower the emotional appeal as a part of user experience

People Illustrations

Real Bitcoin is the platform connecting people to quite a virtual topic and the highly technological theme of cryptocurrencies. What’s more, their target audience is people who are not deeply into the theme of cryptocurrencies yet. So, it was vital for them to add a solid and powerful human element to the first impression and all the experience of dealing with the website and set a quick and clear connection to the world of people, not the digital reality. That’s why a large pack of illustrations with human characters was developed based on the ideas of diversity and friendliness, communication, and support. With the images on the website pages, the product communicates to the visitors via a number of human characters of different ages, races, social statuses, and interests, unveiling the benefits of cryptocurrencies for different groups of users. Here are some of them.

real bitcoin people illustrations tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Real Bitcoin website illustration tubikarts

Custom Graphics

One more task for the illustrator was to create a set of informative and symbolic illustrations that would help to beautify informative content blocks and contribute to the visual support of the message. As people perceive, decode, and memorize images faster than words, such visual elements both increase the informativeness and scannability of the webpages as well as add to the general stylistic concept. Here, Real Bitcoin website visitors will find a variety of well-recognized visual prompts on money, banknotes, wallets, coins, and gadgets for interacting with the world of digital products, and also diverse graphs, charts, and upward arrows to symbolize financial growth, progress, and development.

real bitcoin website illustration tubik

real bitcoin website illustration tubik

real bitcoin website illustration tubik

real bitcoin website illustration tubik

This project demonstrated how much informative power, emotion, and style can well-crafted custom illustrations contribute to the website design, not only making a considerable positive impact on its attractiveness but also enhancing the usability and desirability of the presented products and services.

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Magma Math. Web Design for Educational Platform

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Carricare. Identity and UX Design for Safe Delivery Service

Uplyfe. Identity Design for Health App

Devpost. Hero Illustrations for Hackathons Platform

ShipDaddy. Identity and Web Design for Shipping Service

Physica Magazine. Web Design and Graphics for Scientific Blog

Nova Post Advent Calendar. UI/UX Design and Christmas 3D Art

Nibble Health. Identity and UX Design for Healthcare Fintech Service

Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform

ProAgenda. Identity and Website Design for Golf Management Service

 

The illustrations in the post belong to their proprietors, are the object of copyright, and cannot be used by the third side for any goals.

 

Originally written for Tubik Blog, graphic content by tubik

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3 Stylish Visual Identity Projects by Black Pepper Design https://design4users.com/visual-identity-projects-black-pepper-design/ Wed, 23 Aug 2023 17:33:42 +0000 https://design4users.com/?p=11923 A new dose of design inspiration is up in our D4U Gallery, and this time, it’s another episode devoted to an elegant approach to visual identity design. Let’s review the stylish projects on developing a visual style approach for different brands accomplished by Black Pepper Design, a design team based in Brazil. Here, we’ve collected […]

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A new dose of design inspiration is up in our D4U Gallery, and this time, it’s another episode devoted to an elegant approach to visual identity design. Let’s review the stylish projects on developing a visual style approach for different brands accomplished by Black Pepper Design, a design team based in Brazil. Here, we’ve collected three of their projects reflecting their approach to graphic design and presentation for various types of business needs. Enjoy and get inspired!

Café Com Passagem

Café com Passagem project description from designers:

Café com Passagem is a family business focused on the specialty coffee market located in Foz do Iguaçu-PR. The need for this redesign came with the aim of praising the special Brazilian coffee bean, creating a brand aligned with the quality of the product that is able to reach international territories as well as the expectations of the specialty coffee consumer, who generally seeks knowledge about the world. of coffee and appreciates the stories behind each cup.

Specialty coffee in Brazil is treated in a very meticulous way, a process that involves many people and respects nature. The visual identity was built based on these precepts, with elements that reinforce craftsmanship, manual harvesting, people, Brazilian culture, and sustainability. The symbol in the typography represents coffee and the world, the Brazilian specialty coffee that has gained a prominent position in a global context. For the supporting graphic elements, animals from the Brazilian fauna (mainly from the Paraná region), the legend of Naipi and Tarobá, and drawings that illustrate the wisdom of the past of coffee cultivation were used.

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

black pepper design visual identity cafe

Terrano Engenharia

Terrano Engenharia project description from designers:

The brand was built by reinforcing the terrain’s work fronts (projection, work alignment, topography, and soil analysis) and also supporting the main pillars that the client expects to find in an engineering company: precision, seriousness, and safety.⠀

The colors used in the project represent a gradient of soil colors. Symbols and lines are essential elements in maps, and that is why they were added to the various geometric shapes of the visual identity – from the symbol “T” of the logo that was obtained from joining squares to complementary materials. The formats are generalist to facilitate reading and increase the level of understanding.

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

black pepper design visual identity terrano

Puppen Kids

Puppen Kids project description from designers:

The word “Puppen” used in the logo comes from the German language, which means dolls. The dolls historically occupy a place that brings warmth and affection, in addition to the rescue of free play. They were used in the complementary material as well as in the company’s name, contextualizing the idea of how dressing can be fun, cheerful, and cool.

The purpose of this visual identity is to encourage children to create their own imaginary world, express themselves, and play with comfort and style. The three dolls were strategically designed to initially represent Hannah, João Guilherme, and Isadora, children of Puppen Kids entrepreneurs – the biggest incentive to open a store in this segment. Being a democratic color, yellow is prevalent in Puppen Kids’ visual identity – not imposing any gender barriers.

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

black pepper design visual identity puppen kids

Check more projects by this team in the Black Pepper Design portfolio on Behance.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

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Web Design Case Study: Pass-On. Landing Page for Delivery App https://design4users.com/web-design-landing-page-delivery-app/ Thu, 03 Aug 2023 16:47:49 +0000 https://design4users.com/?p=11913 Another design case study by the tubik agency team is up, and this time, it supports the idea of landing page importance in building a solid brand for a mobile application. Check the design process on the landing page for Pass-On, the application that helps people connect and organize deliveries conveniently across Saudi Arabia. Project […]

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Another design case study by the tubik agency team is up, and this time, it supports the idea of landing page importance in building a solid brand for a mobile application. Check the design process on the landing page for Pass-On, the application that helps people connect and organize deliveries conveniently across Saudi Arabia.

Project

Landing page promoting the mobile application supporting convenient deliveries in Saudi Arabia.

Process

A well-designed landing page is a tool of great importance for building mobile app branding and amplifying its online presence. It plays a crucial role if the case is mobile-only and the app doesn’t correlate with a website. In general, it is a web page designed to focus on a specific, relatively narrow goal and a quick way of accomplishing a particular action. So, for a mobile app like the Pass-On application, the goal is app installation, and the landing page concisely covers its benefits and functions. In addition, creating a landing page based on geographic, gender, psychographic, demographic, and behavioral targeting is an effective way to reach potential app users and give them a quick presentation of the application, which will tell much more than just screenshots on the AppStore or PlayMarket and will make the brand communication more emotional and informative.

To uncover more about the essence of the app, Pass-On is a digital platform (native Android and iOS app) that aims to provide easy, economical, and fast courier service. It is positioned as a community marketplace that connects travelers with available boot space to the sender with a parcel to be delivered. The client wanted the web design to be vibrant and classy, simple and trustworthy.

Let us give you a glance at the design solution for the landing page design for Pass-On, clean, bold, and scannable in the best traditions of design for web marketing. One more point to mention is that it had to be adapted for two languages, English and Arabic, as the application is used in Saudi Arabia.

pass-on-landing-page-design-tubik

The main design features that determine the general design concept for the Pass-On landing page are the following:

  • color palette based on bold contrast of clean basic colors – white, black, and red, echoing the main colors in the application; no gradients, no multicolored combinations
  • background colors separating web page sections to make content more organized and clear
  • readable typography with prominent catchy taglines
  • custom illustrations and motion graphics
  • mobile screens demonstrating the application’s user interface and functionality
  • instantly noticeable call-to-action elements
  • intuitive navigation based on well-established mental models of web interactions

pass-on-web-design-tubik

One of the catchy features of the landing page is the animated map used as a hero image that visually connects the visitor to the core idea of the service. Scrolling down, users see the section uncovering three primary benefits in a sort of animated interactive slider based on corresponding mockups demonstrating the particular screens of the application, enhanced with minor graphics giving visual hints to the text explanations.

Another section also lets the visitor dive deeper into the benefits in a set of short, concise headlines. When the headline is clicked or hovered, the more detailed description is open, and theme photos also change to give it visual and emotional support. Due to such an approach, the page looks airy and uncluttered, although it contains a lot of information.

The landing page uses a diverse set of consistent illustrations. They support text information with visual hints and metaphors and make text content look neat, organized, and systematized. What’s more, the graphics add their two cents to make the whole landing page concept look more emotional and integral.

pass-on-landing-page-design-tubik case

To make the landing page attractive and functional on any device users come from, the mobile version was also well-thought-out and designed with attention to detail.

pass-on-app-landing-page-mobile-tubik-design

One more big challenge of this project was to think over the Arabic version of the landing page, as this language uses a different text direction in writing, the general perception of both copy and graphic content had to be inverted, and the text itself looks absolutely different. It means that, in fact, the page needed not just localization but a sort of new design and layout to make the text content and images work properly in totally different conditions. Take a look at the result.

pass-on-app-landing-page-arabic-version

pass-on-landing-page-design-arabic-version

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the tubik team.

Carricare. Identity and UX Design for Safe Delivery Service

Physica Magazine. Web Design and Graphics for Scientific Blog

ProAgenda. Identity and Website Design for Golf Management Service

Real Bitcoin. Creating Website Illustrations

Uplyfe. Identity Design for Health App

Devpost. Hero Illustrations for Hackathons Platform

ShipDaddy. Identity and Web Design for Shipping Service

Bennett. Identity and Website Design for Tea Brand

OtoZen. Designing Mobile Application for Safer Driving

GNO Blankets. Branding and Web Design for Ecommerce

 

Originally written for Tubik Blog, graphic and video content by tubik

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