By Tubik Arts

By Folio Illustration Agency

By Folio Illustration Agency

By DKNG

By Carole Chevalier

By Tubik Arts

By MUTI

By Folio Illustration Studio

By Jasmine Whiteleaf

By Carole Chevalier

By Tubik Arts for Nova Post

By Sebastian Luca

By DKNG

By Volmi Studio

By Gaspart

New design collections are coming soon; stay tuned!

For more inspiration, check the sets of other posts from our D4U Inspiration gallery, where we gather impressive creatives to share their art with you, for example:

• people illustration gallery
• big collection of winter and Christmas art
• a big of user-friendly mobile applications
• logo design collection for various business goals
• captivating 3D animation concepts
• creative web designs with 3D graphics
• web design examples on ecological issues
• inspiring mobile interactions design examples
• Procreate illustration tutorials

Сообщение Christmas Illustration Art To Feel the Magic of Winter Holidays появились сначала на Design4Users.

NOMA Vino Taxonomico by Monotypo Studio

Monotypo Studio did this packaging design project, and they describe it the following way. The NOMA Wine Collection was born as a tribute to biodiversity, as well as to the tireless interest of human beings, from Aristotle to Karl Von Lineo, in understanding and studying their ecosystem. Two handmade illustrations were made, an edition inspired by the traditional Mushroom Route, carried out every summer by the Lic. in Biology Daniel Bojorquez in the Bosque de La Primavera. The biodiversity of the Birds Kingdom inspires the Second Edition.

Christmas Wine Labels by Tubik Arts

Catch the festive vibes with this packaging design project by Tubik Arts inspired by the winter holidays: here’s a glance at the custom wine bottle label designs with bright original illustrations for the special Christmas edition.

Wonderground by Cornershop

Wonderground is a place in Barossa Valley, a biodynamic vineyard, a boutique winery, and, most notably, a contemporary gallery and space for Barossa to lead with world-class art. Cornershop collaborated with the team at Wonderground to establish a brand identity and packaging that helps bring their unique vision to life.

Amuleto by Vantablack Studio

The creators of this wine packaging describe the idea as follows: “The ‘Expedition Uco’ wine project embarks on an intricate journey to the heart of nature, where each bottle becomes a testament to the struggle for vitality. The label, akin to a window into the subconscious, portrays the industrious ant, a symbol of persistence, standing out against a network of lines mirroring the intricacies of the soils that nourish our vineyards. This graphic dance embodies the symphony of life and death intertwined in an eternal ballet in the very unforgiving terrain where our vines seek sustenance. Just as humans delve into the depths of their psyche, in ‘Expedition Uco,’ we explore the mysteries of the earth to distill the energy forged through this fusion of opposites.”

Christoudia Winery Packaging by Reef+Co

The tale of Chrystoudia Winery unfolded in 1992 when the Christoudia family embarked on a journey to nurture their passion and expertise in enology. Nestled in the charming village of Kato Drys in Cyprus, this unique winery thrives in an idyllic microclimate, guaranteeing premium harvests and, in turn, crafting wines of extraordinary quality. Thirty years on, the younger generation of the family took on the exciting challenge of revitalizing the brand. The team at Reef+Co was entrusted with creating the new brand identity.

Mavrogianni Estate Wines Label Designs by Symbolic

The Mavrogiannis estate is located in a rich natural landscape at the foot of Mount Movris next to the historic river Larissos. The images of this place, its sounds, the creatures met there, the atmosphere it exudes are the identity and the soul of the estate. The Symbolic team included this place’s vibrant elements in the winery’s identity and labels. Inspired by all this, along with the winery owners’ boundless respect for nature and the processes required to produce a natural product, they have created four unique wine labels made entirely from Greek varieties. For each type of wine, they designed representations that describe with lyricism the hidden realities behind the hustle and bustle of modern life.

Graphia Wine Packaging Design by Studio Fen

Graphia, which means “to write” in Greek, is a self-initiated project for a collection of artisan wine label designs by Studio Fen, inspired by the love for typography and printmaking. The designs combine the artistic elements of handmade collages, typography, and silkscreen prints to create a visually striking and unique label set with subtle hints that pay homage to the typographic world.

CAOS Wine Label Design by Grit Studio

With this project, Grit Studio took on the exciting challenge of developing our own wine brand from the ground up. This passion project allowed them to extend their skills beyond client work and experience the brand creation process. They collaborated hand-in-hand with a skilled winemaker to blend their design imagination with real-world wine expertise to create this wine label design.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• sophisticated brand identity designs
• stylish visual identity design projects
• identity and packaging design projects
• logo designs for different business goals
• people illustration gallery
• captivating 3D animation concepts
• collection of web design for media and editorials
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение In Vino Veritas: Elegant Examples of Wine Packaging Design появились сначала на Design4Users.

Lineart Animals

This illustration set is devoted to the world of animals and pets, created in the artistic style of line illustration based on smooth and elegant curves and bright color spots, adding even more emotion and expressiveness to artworks.

Dog line illustration

Fox line illustration

Rooster line illustration

Swan line illustration

Whale line illustration

Bull line illustration

Marketing Illustrations for Small Food Brands

Here’s the set of artistic outline illustrations for local food brands’ promotion both online and offline. There, you will find the bakery waking the town up with the irresistible flavor of freshly baked bread and airy croissants, winemakers adding a special taste to any celebration, cheese producers knowing the ins and outs of the best cheese tastes and textures, and beekeepers busy as a bee to make lives sweeter and healthier.

Each case included three line illustrations reflecting the food maker, the product, and the location where it’s produced. This type of graphics is flexible for a broad diversity of marketing goals like banners, posters, billboards, website or landing pages, printed brochures, leaflets, business or gift cards, letters, boxes, bags, etc. Take a closer look below.

Winemakers

Cheesemakers

Bakers

Beekeepers

People Illustrations

A couple more line artworks reflect different actual themes and use human characters to set a clear visual connection to the topic. This type of graphic content can be effectively used as a title image for a blog article, landing page, social media posts, or advertising banners.

To feel happy and stay productive, we all have to care about the physical and mental harmony reached via work-life balance. In the new reality of recent years, some of us have to find new ways to adapt, including working and training from home. But those who want will always find the way. That’s the story the line-art illustration below shares.

This illustration is up to reflect another bright day that will definitely be full of life colors and bright challenges, which yet are never the ones to be afraid of when you are focused and ready for the fight.

One more artwork reflects the growing world of cryptocurrencies, dynamic and deep, and the artist experiments with composition, details, and gradients to make the mood clear and the idea expressive.

New illustration sets are coming soon. Keep up with new posts.

Illustration Collections and Digital Art Case Studies

If you want to see more collections of illustrations or discover how they work in particular design projects, here’s the set of posts for you.

Real Bitcoin. Creating Website Illustrations

Digital Art: 50 Digital Illustrations To Please Your Eye and Soul

OK Boomer. Trivia Game Design and Branding

Art of Seasons: 30+ Bright Illustrations Inspired by Nature

45 Inspiring Illustrations About Workspaces, Creativity, and Art

Animal World: 4 Beautiful Illustration Sets About Wildlife and Pets

Book Illustrations for Visual Storytelling

In Search of Illustration: Design Process for Illustration Set

Picturesque Digital Illustrations Inspired by the Art of Architecture

Moonworkers. Digital Illustrations on Film Production

MYWONY. Storytelling with Brand Intro Design

Digital Art: 40+ Inspiring Illustrations on Diverse Themes

Originally written for Tubik Blog, graphic content by tubik

Сообщение Art of Lines: Sophisticated Line Art Illustrations by Tubik Arts появились сначала на Design4Users.

Check more digital artworks by Samji on Dribbble or Behance.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• people illustration gallery
• food illustrations
• funny 3D characters
• wine packaging design
• captivating 3D animation concepts
• Procreate illustration tutorials
• realistic 3D portraits
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение Vibrant Universe of People Illustrations by Samji Illustrator появились сначала на Design4Users.

The design process for the project included three creative tasks:

• logo design and brand color palette
• a consistent set of original brand illustrations for diverse marketing goals online and offline
• packaging design

Identity and Packaging

The logo design for the project presents the combination mark in which the symbol echoes botanical motifs elegantly organized in a square shape, and the typographic part sets a strong visual connection with it using the same leaf shape as a part of the letter. The color palette features the domination of earthy natural colors, with different shades of warm, eye-pleasing brown for backgrounds and contrastive bright blue, green, yellow, and other shades for accents and details, distinguishing different products and goods by color marking. This approach can be seen in a variety of packaging design items.

Brand Illustrations

The consistent set of illustrations developed for the project features a variety of people and characters holding different plants or dealing with gardening routines. Digital artworks of this kind add a solid human element to brand communication and make it more emotional. They can be effectively used for a variety of marketing goals, from printed branded graphics such as posters, banners, cards, and stickers to packaging design such as various branded boxes and bags, to digital communication on a website, hero images, landing pages, and social media posts. The consistency of the visual approach helps to create an integral customer experience and strengthens brand recognizability.

New design case studies are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.

Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand

Herteas. Packaging Design for Herbal Tea Brand

Nutribite. Tasty Packaging Design for Granola Bars

Milkimu. Packaging and Marketing Design for Dairy Brand

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Joosi. Packaging Design and Marketing Graphics for Juice Brand

Pizzatta. Artistic Pizza Packaging Design

Page Turner. Identity and Packaging Design for Bookstore Chain

8 Bright Packaging Design Projects Employing Illustration Art

Bikker. Identity Design and Illustrations for Biking Service

Originally written for Tubik Blog, graphic content by tubik

Сообщение Graphic Design Case Study: Identity and Packaging for Garden Center появились сначала на Design4Users.

Process

Using illustrations to enhance user experience design is now a well-checked and effective design practice. Pictures help to transfer the needed messages faster, set the mood, and provide aesthetic satisfaction. For the big pack of Real Bitcoin website illustrations, it was essential to stick to the following principles reflected in all the artworks:

• consistency: reflecting a variety of ideas, messages, and compositions used across the different website pages, the illustrations keep a consistent style to support the integrity of the user experience
• informativeness: all the illustrations aim to transfer or enhance a particular message, help present the benefits of the service
• emotionality: the style, color palette, visual metaphors, and characters in the illustration pack empower the emotional appeal as a part of user experience

People Illustrations

Real Bitcoin is the platform connecting people to quite a virtual topic and the highly technological theme of cryptocurrencies. What’s more, their target audience is people who are not deeply into the theme of cryptocurrencies yet. So, it was vital for them to add a solid and powerful human element to the first impression and all the experience of dealing with the website and set a quick and clear connection to the world of people, not the digital reality. That’s why a large pack of illustrations with human characters was developed based on the ideas of diversity and friendliness, communication, and support. With the images on the website pages, the product communicates to the visitors via a number of human characters of different ages, races, social statuses, and interests, unveiling the benefits of cryptocurrencies for different groups of users. Here are some of them.

Custom Graphics

One more task for the illustrator was to create a set of informative and symbolic illustrations that would help to beautify informative content blocks and contribute to the visual support of the message. As people perceive, decode, and memorize images faster than words, such visual elements both increase the informativeness and scannability of the webpages as well as add to the general stylistic concept. Here, Real Bitcoin website visitors will find a variety of well-recognized visual prompts on money, banknotes, wallets, coins, and gadgets for interacting with the world of digital products, and also diverse graphs, charts, and upward arrows to symbolize financial growth, progress, and development.

This project demonstrated how much informative power, emotion, and style can well-crafted custom illustrations contribute to the website design, not only making a considerable positive impact on its attractiveness but also enhancing the usability and desirability of the presented products and services.

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Magma Math. Web Design for Educational Platform

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Carricare. Identity and UX Design for Safe Delivery Service

Uplyfe. Identity Design for Health App

Devpost. Hero Illustrations for Hackathons Platform

ShipDaddy. Identity and Web Design for Shipping Service

Physica Magazine. Web Design and Graphics for Scientific Blog

Nova Post Advent Calendar. UI/UX Design and Christmas 3D Art

Nibble Health. Identity and UX Design for Healthcare Fintech Service

Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform

ProAgenda. Identity and Website Design for Golf Management Service

The illustrations in the post belong to their proprietors, are the object of copyright, and cannot be used by the third side for any goals.

Originally written for Tubik Blog, graphic content by tubik

Сообщение Illustration Case Study: Visual Storytelling for Real Bitcoin Website появились сначала на Design4Users.

Café Com Passagem

Café com Passagem project description from designers:

Café com Passagem is a family business focused on the specialty coffee market located in Foz do Iguaçu-PR. The need for this redesign came with the aim of praising the special Brazilian coffee bean, creating a brand aligned with the quality of the product that is able to reach international territories as well as the expectations of the specialty coffee consumer, who generally seeks knowledge about the world. of coffee and appreciates the stories behind each cup.

Specialty coffee in Brazil is treated in a very meticulous way, a process that involves many people and respects nature. The visual identity was built based on these precepts, with elements that reinforce craftsmanship, manual harvesting, people, Brazilian culture, and sustainability. The symbol in the typography represents coffee and the world, the Brazilian specialty coffee that has gained a prominent position in a global context. For the supporting graphic elements, animals from the Brazilian fauna (mainly from the Paraná region), the legend of Naipi and Tarobá, and drawings that illustrate the wisdom of the past of coffee cultivation were used.

Terrano Engenharia

Terrano Engenharia project description from designers:

The brand was built by reinforcing the terrain’s work fronts (projection, work alignment, topography, and soil analysis) and also supporting the main pillars that the client expects to find in an engineering company: precision, seriousness, and safety.⠀

The colors used in the project represent a gradient of soil colors. Symbols and lines are essential elements in maps, and that is why they were added to the various geometric shapes of the visual identity – from the symbol “T” of the logo that was obtained from joining squares to complementary materials. The formats are generalist to facilitate reading and increase the level of understanding.

Puppen Kids

Puppen Kids project description from designers:

The word “Puppen” used in the logo comes from the German language, which means dolls. The dolls historically occupy a place that brings warmth and affection, in addition to the rescue of free play. They were used in the complementary material as well as in the company’s name, contextualizing the idea of how dressing can be fun, cheerful, and cool.

The purpose of this visual identity is to encourage children to create their own imaginary world, express themselves, and play with comfort and style. The three dolls were strategically designed to initially represent Hannah, João Guilherme, and Isadora, children of Puppen Kids entrepreneurs – the biggest incentive to open a store in this segment. Being a democratic color, yellow is prevalent in Puppen Kids’ visual identity – not imposing any gender barriers.

Check more projects by this team in the Black Pepper Design portfolio on Behance.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• creative wine packaging design projects
• sophisticated brand identity designs
• identity and packaging design projects
• logo designs for different business goals
• people illustration gallery
• captivating 3D animation concepts
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs

Сообщение 3 Stylish Visual Identity Projects by Black Pepper Design появились сначала на Design4Users.

Creative Workspace

No secret workspaces have a great impact on productivity, creativity, focus, and inspiration. And that’s also the aspect of great diversity: some of us need a clean and minimalist environment while others strive for tons of inspiring bits and kits, plants, or books. Inspired by the theme, we’ve created a set of illustrations showing the diversity of creative workspaces.

Artists’ Universe

The more you dive into art, the deeper it feels like a sort of endless and impressive universe, with each artist presenting a particular star or even galaxy full of amazing discoveries. This illustration collection aims at opening this universe a bit via the powerful and inspiring artists representing different cultures, epochs, and styles, but all having lit their own immortal stars.

The bright Mexican painter Frida Kahlo

The pioneer of impressionism Claude Monet

Maria Prymachenko, a Ukrainian village folk art painter, a famous representative of naïve art

René Magritte, a Belgian surrealist artist well-known for witty and thought-provoking artworks

Gustav Klimt, an Austrian symbolist painter and one of the most prominent members of the Vienna Secession movement

Salvador Dalí, a Spanish surrealist artist worldwide famous for his technical skill as well as striking and bizarre artworks

Vincent van Gogh, a Dutch post-impressionist painter, one of the most famous, productive, and influential figures in the history of Western art

Black and White Artworks About Design Studio Life

Here in Tubik, we know the ins and outs of different sides of the design process, the power of teamwork, and the importance of concentration. As well as the work-life balance issue, so much thought out by creative people. Here’s a collection of catchy and daring monochrome artworks devoted right to that topic.

Geometric Art of Design

Artists and designers know well that all the world around is full of geometric diversity. This collection of digital artworks also touches that theme: the illustrations are spiced with the geometry magic and reflect different aspects of the design process.

Curious Cat and Creative Process

This set of illustrations is dedicated to various stages of the research and creation process. This series has a mascot character uniting all the episodes into one line of visual storytelling: meet the curious and clever сat going all the way from a question to the solution.

Question and problem statement stage

Research stage

Systematization stage

Analysis stage

Hypothesis stage

Solution stage

Mixing Styles

Collaboration on a creative project is never a simple thing, as sometimes it has to crush together different visions and approaches to get a wow result. This set of artworks is inspired by that theme and based on the creative illustration at the crossroads of different styles and dimensions.

All designers strive to experience that moment of zen when everything in their design is harmonic, balanced, and eye-pleasing. Even if that’s just a short second before the next round of polishing, perfecting, and upgrading. Catch that feeling with the illustration below.

Don’t forget to take creative breaks to avoid creative blocks – that’s the idea behind another illustration from the set.

Design in Progress Illustrations

Here you’ll find a pack of diverse illustrations devoted to different work styles and setups: from individual work to teamwork, from working from home to office vibes, from freelancing to studio design.

Getting into work from home

Teamwork mode

Research stage in the user experience design process

Communication as an integral part of designers’ job

Backstage of freelancing from home

Teamwork uniting the superpowers of different colleagues

Starting a design day from the client’s feedback

Diving deep and focusing

Working in the quarantine mode

New illustration sets are coming soon, don’t miss them.

Illustration Collections and Digital Art Case Studies

If you want to see more collections of illustrations or discover how they work in particular design projects, here’s the set of posts for you.

Fulfill. Illustrations and Web Design for 3PLs Marketplace

Roebuck. Mobile Design and Illustrations for Educational App

8 Bright Packaging Design Projects Employing Illustration Art

Bikker. Identity Design and Illustrations for Biking Service

Animal World: 4 Beautiful Illustration Sets About Wildlife and Pets

Book Illustrations for Visual Storytelling

In Search of Illustration: Design Process for Illustration Set

ABUK. Custom Book Cover Design for Audiobook App

Moonworkers. Digital Illustrations on Film Production

MYWONY. Storytelling with Brand Intro Design

Tubik in Paris. Design Process for Narrative Illustration

Originally written for Tubik Blog, graphic content by tubik

The illustrations in the post belong to Tubik and cannot be used by other resources without a link to the source.

Сообщение 40+ Inspiring Illustrations About Art, Workspaces, and Creative Life появились сначала на Design4Users.

Zaha Hadid Architecture

This set of picturesque and original digital illustrations is inspired by architectural landmarks located in different corners of the world but united with the same creative brain and soul of the famous architect Zaha Hadid. Enjoy and feel the magic!

Random City Streets

Modern technologies broaden the horizons incredibly, and one of them inspired this lovely illustration set that shares artistic travel around random streets of the world seen via virtual trips with Google Streets.

Rio Maior, Portugal

Halden, Norway

Ano Syros, Greece

Armenia, Colombia

Vigan, Philippines

Cities of Ukraine

This series of illustrations is devoted to some Ukrainian cities that appeared to be under the most severe attacks, and since the invasion, they have turned into battlefields, the outposts in the fight for Ukrainian freedom. The illustrations are performed in a limited color palette and capture some most recognizable landmarks or places of each city.

New illustration sets are coming soon; stay tuned!

Check more artworks in the Tubik Arts portfolio on Dribbble or Tubik Arts Behance page.

Illustration Collections and Digital Art Case Studies

If you want to see more collections of illustrations by tubik team or discover how they work in particular design projects, here’s the set of posts for you.

World Humanitarian Day. Illustrations and Video for United Nations

Roebuck. Mobile Design and Illustrations for Educational App

Unlimited Life: Illustrations About Technologies for the Disabled

8 Bright Packaging Design Projects Employing Illustration Art

OK Boomer. Trivia Game Design and Branding

Digital Art: 40+ Inspiring Illustrations on Diverse Themes

Real Bitcoin. Creating Website Illustrations

Mastering Lines: 20+ Elegant Line Art Illustrations

Art of Seasons: 30+ Bright Illustrations Inspired by Nature

45 Inspiring Illustrations About Workspaces, Creativity, and Art

PackYak. Mascot Design for Shipping Service

Devpost. Hero Illustrations for Hackathons Platform

Originally written for Tubik Blog, graphic content by tubik

Сообщение 3 Picturesque Illustration Sets Inspired by Architecture Art появились сначала на Design4Users.

Client and Project

FarmSense is a USA-based innovative tech product that helps growers reduce losses from insect pests and lower dependence on pesticides to take the uncertainty out of pest management for better farming and a brighter future.

Why is it important, and how does it help? The agricultural industry loses more than $220 billion in crop damage each year because of insects. For decades, farmers have been stuck with few options for pest management. Most use sticky traps – a time-consuming and inaccurate method, followed by a broadcast spray of selected pesticides and insecticides. Still, sadly, these traps can also affect beneficial bugs that pollinate more than 70% of the global crop supply.

So, the FarmSense team formed by scientists and innovators developed a better way. Using computational entomological models, they created a real-time sensor that can help farmers make better decisions for pest management, saving time and potentially boosting crop yield. The team believes that leveraging the power of machine learning and computational modeling can help save lives, reduce hunger, and help developing countries achieve food independence.

The target audience they aim at is diverse, from big agricultural corporations to small family farms, from innovators and advisors with high tech-literacy levels to farmers that spend most time right in the fields and have no broad experience or tight connections to different software and applications. So, the team worked on the affordability and accessibility of the technology and strived to reflect that in the branding approach and website, helping them communicate with their clients and uncover the product’s benefits. Let’s check how the designers from tubik achieved that goal.

Identity Design

The branding design process started with extensive research covering the agriculture and ag-tech current state in the USA, the existing presence of the sector on the web, the pain points of the target audience, and the touchpoints of the brand communication.

Based on everything mentioned above, the key advantages of the product that branding had to transfer were defined as:

• sustainability
• affordability
• accuracy of real-time data
• rich information

As well, the team aimed at making a visual branding design system that would have a range from more strict and business-like to more illustrative and emotional.

One of the core tools supporting both emotionality and usability in brand design for FarmSense is color. The palette features bright contrast shades of natural colors employing the psychology of color and giving instant visual connection to the topic of agriculture, summer, soil, fields, insects, and plants: green, orange, yellow, and blue. The latter is also traditionally associated with tech-related and digital products.

Having agreed upon colors, the team started working on the logo. The initial logo design approach was based on data as a core of the problem-solving power of the product. The creative search based on that resulted in a set of brand sign options reflecting that idea via lines and dots forming abstract shapes and building association with digital data processing and statistics visualization as well as fields seen from the bird-watch perspective. The basic shape chosen for the brand symbol was a circle.

Here’s a glance at the logo design process, from sketches through variations to the polished sign. The first version of the symbol developed in this direction was an abstract round sign consisting of vertical lines.

First sketches to think over the idea and find the composition

Digital symbol development

Testing the symbol with the brand name typographic part

Monochrome version of the combination mark

The version of the symbol with soft edges

Icons designed to test how the symbol can be further developed into other types of graphics

Another idea for the symbol at this stage of the creative search was to transfer the visual metaphor of the insect or the sun rising above the field, shaped by the lines. The latter was taken into deeper consideration.

Logo symbol sketching stage

Digital logo symbol development

Combination mark for the brand identity

Monochromatic version of the combination mark

The set of branded items was also presented to show how this version of the logo and color palette could work for various marketing goals: banners, printed advertisements, social media posting, business cards, etc.

Although the general idea looked effective, after discussions with clients and deeper testing, we together made the decision to move to another iteration, as this version of the symbol, even looking different, could bring up associations with some political campaigns that took place earlier in the USA. So, the second approach was also based on aerial views on the fields of crops, but this time irregular and asymmetric, cut by roads in various directions.

For this version, the color palette excluded blue, and the basic shape was square. The creative search was done on the sign composition and detailing.

The idea development resulted in the bright three-color symbol with a moderate level of detail and a bold, readable typographic part.

And here’s how it could be developed into the design system for branded items.

Posters design

Truck livery design

However, the deeper the team dived into the visual concept for the FarmSense brand, the more the client’s team got certain that they would like to combine the discussed approach and palette to their existing logo and reconsider it to make its design bright, up-to-date, and recognizable as well as flexible for various communication objectives.

The previous FarmSense logo

So, the final iteration started at the intersection of the existing logo and the ideas considered in the previous versions. The logo had to become simpler and less detailed to stay clear and informative in various sizes and get packed into a new color palette giving a quick connection to both agriculture and digital technology. Again, it started from basic sketching to think over the idea and moved to the polished logo.

Finally, the option with strict thin lines and a thin, elegant sans-serif typographic part was chosen as an approved brand sign.

So, based on that solution, the consistent set of branded items was designed for indoor and outdoor advertising and brand communication.

Billboards and banners designed for outdoor advertising

Business card design

Rollup design

Exhibition stand design

Truck livery design

With the brand graphics above, it’s also easy to see that another important aspect of identity design for FarmSense was creating custom illustrations. They covered four major goals:

• pictures set the atmosphere and apparent association with the agricultural theme
• specially created graphics helped to visualize the flow and benefits of highly-technological processes which are hard or even impossible to show via photos or videos
• custom graphics helped the brand to stand out of the crowd among the players in the agricultural sector, mostly using photo content which is often quite generic and just setting the theme
• the hero illustrations featuring people added a powerful human element and made brand communication more friendly and emotional

The creative process for the illustration also moved from rough sketches to present the idea and discuss it with the clients to the transformation of the approved ideas into bright digital artworks. Here’s a glance at the process for hero illustrations which had to become one of the first visual touchpoints of the product introduction on the website as a channel of communication.

And here’s the process for creating custom graphics reflecting the main benefits of the FarmSense technology.

Web Design

The next stage of customer experience design, extending the efficiency of the product presentation and amplifying brand communication online, was redesigning a website. At the initial stage, the team worked on developing a structure that would be effective and straightforward for the diverse target audience of the product.

Overview of the UX wireframing stage to consider the solid and straightforward website structure and navigation

At the UI design stage, the bright branded colors were used not only for illustrations and other graphics but also as background colors for different website sections, supporting usability, scannability, and readability of web pages.

Here’s a glance at the home page of the website, catchy, friendly, and informative, amplifying the message with a hero illustration sharing the peaceful, sunny, and positive atmosphere and giving instant connection to the topic of farming that employs modern technology.

The set of original illustrations used across the website pages proves itself as a powerful tool for visual communication and storytelling. It supports the text content, sets the mood, and helps establish consistency and integrity in the website’s performance.

Also, an infographic with custom illustrations was created to visualize how the technology works and make its benefits more accessible.

Here’s a closer glance at the set of artistic color icons supporting different text messages and creating visual triggers for essential functions or benefits to make them more noticeable and well-organized for website visitors.

To make the website work effectively and look attractive on any device, the tablet and mobile versions were also well-thought-out. They were arranged to provide a smooth and integral user experience at any stage of interaction.

For our team, the FarmSense project was a great chance to collaborate with the representatives of the modern ag-tech industry developing with a rocketing speed now and utilizing innovations to improve farming experience and outcome, which is crucial for the whole world.

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Nibble Health. Identity and UX Design for Healthcare Fintech Service

ProAgenda. Identity and Website Design for Golf Management Service

BlockStock. Brand Identity and Website for Minecraft Models Resource

Kaiten. Identity and Product Design for Food Marketplace

THT. Website Design for Electrical Engineering Service

Komuso. Website Design for Wellness Tool

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Сообщение Case Study: FarmSense. Brand Identity and Website Design for Agricultural Technology появились сначала на Design4Users.