Check more design projects by Arcade Studio on Behance.

New D4U Gallery issues are coming soon; keep up with new posts.

For more inspiration, check the sets of other posts from our D4U Gallery, where we gather impressive creatives to share their art with you, for example:

• people illustration gallery
• wine packaging design
• captivating 3D animation concepts
• Procreate illustration tutorials
• realistic 3D portraits
• impressive packaging designs 
• artistic portrait collages
• childhood illustrations
• 3D illustrations
• book cover designs
• sunny digital artworks

Сообщение Illustration Art: Funny 3D Characters by Arcade Studio появились сначала на Design4Users.

The term “illustration” originates from the Latin “illustrare” whose meaning is to light up, illuminate, explain. An illustration may either serve as a supplement to the text or fully replace it. The series of illustrations can tell a kind of small story by means of visuals. It has to be clear and transfer the needed message properly.

To show it in the real project, in this case study, we are unveiling the design process on the narrative digital illustration by Tubik designer Yaroslava Yatsuba. Earlier we shared her tips on creating flat illustrations and the case study on sports illustration. This time you are welcome to check how the set of narrative illustrations was created for a cartoon “Paris Je T’aime”.

Project

Creating the series of narrative illustrations for the story “Paris Je T’aime”.

Process

Idea

The story features the adventures of the cute and cheerful dachshund Tubik in Paris. The initial volume of graphics set for the project was around 10 digital illustrations.

Stage 1. Rough Pencil Sketch

At this stage, the designer made research, collected references, and analyzed them. The first sketch was made frontal as at this phase it was important to catch the idea, the sequence of scenes, and plot while the composition could be worked out later. In the process, the number of shots was reduced from 12 to 8: the designer left only the most recognizable landmarks and united some illustrations into one.

First quick sketch

A bit more detailed working out one of the illustrations.

Stage 2. Compositional Sketch

Having developed the draft storyboard, Yaroslava moved to work on the elaborate drawing which will become the basis of the digital illustration. Here she considered the composition of a shot, try interesting perspectives and stylistic effects. So, she redrew the sketch from the perspective of the dog’s eye, added the effect of the Fish-eye lens and made the angle of descent steeper. All that added dynamics, drive, and fun to the illustration.

Working out the main character

Together with composition, the designer developed the image of the main character, a funny dachshund dog. First, she drew 6 different concepts for finding its looks.

Then she worked out the digital image for the chosen concept.

Having made a choice on one of the variants, she worked on the dynamics of its movements as the plot required to show that the dog runs across Paris twining round it.

Designer’s tip: Study the books on character animation, they teach much about transitions and movements.

Analysis of dynamic motion of the character

Detalization of the character

Stage 3. Color and Texture

Color
After setting up the composition and appearance of the main character, the designer drew that all in vector and moved to one of the hardest artistic challenges – the choice of the color palette. She wanted to make the illustrations bright and catchy so the choice was made on juicy colors. In the final set, there were 6 colors plus white.

Textures
Textures and ragged edges add originality to illustrations. For this series, the designer used the object’s masks and art brushes for the outline. That added the feeling of hand-drawn book illustrations.

Colors and textures chosen for the series

The elements of composition to one of the illustrations

Final Result

And here are all the shots for the series. Check the story of how a funny dog traveled around Paris and fell in love with the city.

“Err, where am I?”

“That looks interesting, doesn’t it?”

“I must see everything!”

“Unbelievable, so many halls…”

“Selfie with Mona!”

“Hey, guys, where’s the exit?”

“Ah, that’s so beautiful!”

“Paris, I love you!”

Useful Reading

Here’s a bunch of articles and case studies for more reading on graphic design and digital art:

Design Process: How to Create Catchy Flat Illustrations

Winter Olympics Illustration. Step-by-Step Process

Case Study: Creating a Mascot for a Party Game

Case Study: Brand Intro Cartoon for Wedding Dresses Brand

Creative Jobs: What Graphic Designers Do

Functional Art: 10 Big Reasons to Apply Illustrations in UI Design

5 Basic Types of Images in Web Design

Hero Images in Web Design: When, Why, and How to Use

Originally written for Tubik Blog

Сообщение Case Study: Step-by-Step Process for Storytelling Illustration Set появились сначала на Design4Users.

I will honor Christmas in my heart, and try to keep it all the year. Charles Dickens

Christmas has always been a special holiday, full of coziness, kindness and love, family warmth, and the flavor of a fairy-tale. Lots of people all over the world look forward to it as the most desired holiday full of rest, pleasure, nice meetings, beauty, and gifts, for sure.

Still, there are also people for whom Christmas starts much earlier, and advertisers are obviously among them. Advertising created for Christmas takes its highly special place applying a wide variety of artistic and branding techniques to amaze viewers and make their brand recognizable. It has to be mentioned that the best of them do not just present the brand, company, or service: they tell the stories and show the amazing graphics close to our feelings and making us believe in better things on this wonderful day.

Today’s post also opens the Christmas season here in Design4Users with a collection of stunning commercials, aka advertising videos, mostly from brands famous all over the world. It seems like they already see it as their responsibility to amazing their clients with new touching and bright stories of higher and higher quality. And we thankfully take that for granted and get amazed and touched as it actually was intended. So, let’s catch those vibes of Christmas magic wrapped up in the form of short and moving videos.

John Lewis Christmas Advert 2016 – BusterTheBoxer

This commercial is the short story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping.

Sainsbury’s OFFICIAL Christmas advert 2016 -The Greatest Gift

This Christmas advert is a joyous Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realizes that the greatest gift he can give people this Christmas is his time.

Lidl Christmas Ad 2016: Homecoming

This video shares the latest Christmas campaign for Lidl. Homecoming captures the deep sense of place that each of us associates with Christmas, as grown-up siblings come together to reinvigorate the old family home as a surprise for their elderly father and soon the old home is filled with long-absent Christmas joy, as new memories are created and poignant ones set aside.

Seanytunes – Harrods Christmas Advert 2016

The commercial presenting an adventurous cartoon in British style produced for Harrods advertising campaign.

BBC Good Food’s Christmas Advert 2016

Funny Christmas advert from BBC Food fully loaded with extra cuteness of kids interviewed about this special celebration.

M&S 2016 Christmas Ad: Christmas with love from Mrs Claus

Epic and classy commercial “Meet Mrs Claus” for Marks and Spencer. This year the company launches the Christmas 2016 TV Advert campaign with a modern twist on the much-loved character Mrs Claus.

Lily & the Snowman advert for Cineplex

A little Christmas story about a magical snowman who annually puts on a show for a little girl. Still, over time, life pulls them apart. Will she remember to take the time for what she loved?

Holidays are coming – Coca-Cola Christmas

This is a classic and eternal commercial for Coca-Cola and it definitely couldn’t miss this list. Holidays are coming! See the famous parade of Coca-Cola trucks as they come to share the Christmas happiness.

Very.co.uk Christmas Advert 2016 – Get More Out of Giving

This one presents the story of a big-hearted woman as she makes her Christmas journey home from work. She spreads festive cheer by giving gifts and is accompanied by a flying heart. With each gift she gives, her heart reacts delightedly; growing in size as the faces of the men, women and children she gives to light up with Christmas glee. Once finally home she is awoken with a present from her little girl, and she sees that her daughter has the same love of giving as her.

John Lewis Christmas Advert 2014 – MontyThePenguin

Another funny story from John Lewis about the sincere friendship making people decide on the best possible Christmas presents.

Heathrow Airport Christmas Ad 2016 Coming Home

The fresh Christmas commercial for Heathrow Airport deeply positioning family values making people come home for Christmas as there is nothing better.

Cartier Christmas Ad 2016 – Winter Tale

New Light New York and Paris – the epic commercial created for Cartier Christmas Campaign.

Mercedes Benz Christmas Ad 2016 – Snow Date

Another romantic and touching story from Mercedes Benz showing that there is nothing that could stop love and devotion.

“The Wish Writer” – Macy’s Christmas Film 2015

Just when a young girl is finding it hard to believe in the spirit of the holidays, she and her brother discover a pen with magical wish-granting powers. The video lets us watch how they spread the magic of giving and generosity throughout town — one wish at a time.

Hopefully, this day got its dose of magic for you. Merry upcoming Christmas, don’t miss the new posts on the theme!

Don’t miss the inspirational collection of Christmas and New Year illustrations, atmospheric winter art, and another set of impressive commercials

Сообщение 14 Stunning Commercials Made of Christmas Magic появились сначала на Design4Users.