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brand identity
How to Use the Power of Mascots in Branding and UI Design
Today mascots show their power in branding, marketing and user experience of websites and mobile apps. Let's check their benefits and design examples.
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2020.04.28
Wrap It Up: Impressive Examples of Creative Packaging Design
A collection of creative and inspiring packaging design examples for various food and drink brands by the Backbone Branding team.
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2019.09.04
Branding Inspiration: Creative Logo Designs Activating Negative Space
In this issue of D4U Inspiration, we've collected examples of creative logo designs that apply negative space for expressive branding.
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2019.07.31
Design Case Study: Creating Logo for a Digital Agency
Identity design case study: the creative process for logo redesign and branded items with the flow of iterations and results for a digital agency App Shack.
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2019.02.05
Animated Logos: Why, Where and How to Use
The article is devoted to the role of an animated logo in branding. Let’s see what advantages it brings for a business and how it can be effectively applied.
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2018.11.21
Design Case Study: LunnScape. Identity for a Landscape Company
A practical case study on the graphic design workflow for the logo and corporate identity made by Tubik team for a USA-based landscape company LunnScape.
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2018.05.16
6 Creative Stages of Design for Branding
The article presents the overview of a design process for branding goals: read about logo, mascots, corporate identity and other steps to promote brands effectively.
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2018.01.26
Design Case Study: Brand Identity for Cleaning Service
Fresh design case study with the detailed story of creating brand identity for Binned, the US-based cleaning service: check designs for the logo and branded items.
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2017.12.08
Design Case Study: Reborn. Identity for a Restaurant.
Fresh case study on branding: read the story about identity design for an innovative self-service Chinese restaurant, from logo to the set of branded items.
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2017.09.29
Ahead of the Pack: Sophisticated Packaging Designs
The collection of stylish and elegant packaging designs for diverse products: examples showing the successful combination of beauty and function.
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2017.06.19
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