advertising design — Design4Users https://design4users.com/tag/advertising-design/ Wed, 11 Oct 2023 16:12:23 +0000 en-US hourly 1 https://design4users.com/wp-content/uploads/2020/06/cropped-favicon-32x32.png advertising design — Design4Users https://design4users.com/tag/advertising-design/ 32 32 Photo Art: Mouthwatering Food Photography by Les Garçons https://design4users.com/food-photography-art/ Wed, 22 Apr 2020 17:42:57 +0000 https://design4users.com/?p=8800 A new dose of inspiration we’ve prepared for you in the D4U Gallery is going to be super tasty. Let us introduce Les Garçons, the team producing stunning photography, mostly devoted to the theme of food. Les Garçons is based in Montreal and focuses on food photo, video, and culinary concepts. They position themselves as […]

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A new dose of inspiration we’ve prepared for you in the D4U Gallery is going to be super tasty. Let us introduce Les Garçons, the team producing stunning photography, mostly devoted to the theme of food.

Les Garçons is based in Montreal and focuses on food photo, video, and culinary concepts. They position themselves as visual storytellers and combine photography with design elements and text as well as strive to master light and shadow, nuances and atmosphere, real and surreal. So, let’s check that together in their projects and explore the photography impossible to pass by.

Spring Geometry Project

photo food art

food photographers

photo art food photo

food photo inspiration

food photo art

Essence of Summer Project

summer food photo

photo art summer food

photo inspiration food

photo art food inspiration

Rosélys Project

food photo posters

food artist photography

food photo design

art food photos

tea food photo art

Distant Dinner Project

food photography inspiration

photography art

photography food

Elevate Your Cheesburger Project

cheesburger photography

food photo inspiration cheesburger

Check more photo designs by Les Garçons Behance portfolio.

For more inspiration, check the examples of awesome packaging designs, impressive food and tableware photos, dog illustrations, childhood illustrations, 3D illustrations, and other posts from our D4U Gallery where we gather impressive creatives to share their art with you

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Wrap It Up: Impressive Examples of Creative Packaging Design https://design4users.com/creative-packaging-design/ Wed, 04 Sep 2019 14:19:09 +0000 https://design4users.com/?p=8004 Effective packaging design is a great design challenge, especially when it comes to spheres with intensive competition, such as food and drink. Designers have to generate something that is clear and attractive, usable and original, catchy but not overwhelming. What’s more, the process of creative search is limited by various technological, operational, and productional factors. […]

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Effective packaging design is a great design challenge, especially when it comes to spheres with intensive competition, such as food and drink. Designers have to generate something that is clear and attractive, usable and original, catchy but not overwhelming. What’s more, the process of creative search is limited by various technological, operational, and productional factors. Being a packaging designer, you need to dress to impress but not to make it too revolutionary and visually far from the product inside. Today, our D4U Inspiration post will show you a number of packaging design examples for various products by the team experienced in this sphere. Check the impressive and functional designs by Backbone Branding, the award-winning creative team from Yerevan, Armenia.

Packaging for Riceman, the brand of rice

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

Packaging design for Beak Pick, the brand of fruit snacks, jams and drinks

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

Black and white packaging design for Unblackit, the brand of dairy products

packaging design graphic marketing packaging design graphic marketing  packaging design graphic marketing

packaging design graphic marketing

Unique packaging design for the fish and seafood restaurant’s house-wine

unique packaging for the restaurant’s house-wine

unique packaging for the restaurant’s house-wine

unique packaging for the restaurant’s house-wine

unique packaging for the restaurant’s house-wine

unique packaging for the restaurant’s house-wine

Packaging design for Pchak (Tree Hollow), the brand of natural snacks

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

Practical and bright packaging for the juice brand Yan

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

Packaging design for a fruit jam brand

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

packaging design graphic marketing

Packaging design for in-house wines of the regional fusion cuisine restaurant Kololak

packaging design graphic marketing

packaging design graphic marketing

Wrap It Up: Impressive Examples of Creative Packaging Design

packaging design graphic marketing

packaging design graphic marketing

Aren’t all those packaging designs impressive? Keep up with the new inspiring design collections coming soon.

Check Backbone Branding portfolio on Behance

Get inspired with the collections of sophisticated packaging designs, creative logos based on negative space, impressive 3D art for advertising campaigns and other D4U Inspiration posts

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3D Inspiration: Breathtaking CG Art by Aleksandr Kuskov https://design4users.com/3d-inspiration-cg-art/ Wed, 26 Jun 2019 06:36:08 +0000 https://design4users.com/?p=7865 Today’s issue of D4U Inspiration gallery is ready to introduce you another talented designer. This time it’s Alexandr Kuskov (Alekscg.pro), a freelance artist, art director, illustrator, and the real master of computer graphics. His CG artworks reflect the best traditions of academic drawing and painting with trends of modern design, business goals behind the projects […]

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Today’s issue of D4U Inspiration gallery is ready to introduce you another talented designer. This time it’s Alexandr Kuskov (Alekscg.pro), a freelance artist, art director, illustrator, and the real master of computer graphics. His CG artworks reflect the best traditions of academic drawing and painting with trends of modern design, business goals behind the projects and his own artistic charisma. The impressive list of the brands and companies he collaborated with includes Volkswagen, Shell, Raiffeisen Bank, Danon, Acer, Honda, Mazda Motors, Penguin Audiobooks, Adobe and many more. So, welcome to enjoy and get impressed!

Shell Fuel Save

Campaign Craft Certificate in Loeries 2018 award in the category Print Crafts – Illustration

shell marketing images design

alexandr kuskov CG

aleksand kuskov 3d art

aleksandr kuskov 3D

aleksandr kuskov CG

aleks kuskov CG art

Forcam

Design for FORCAM global brand relaunch. The main idea was to show Human-Machine Interaction through organic living lines in harmony with the metal parts of the robotized structure.

3d illustration alex kuskov

alex kuskov 3d art

alexandr kuskov forcam

forcam 3D by aleksandr kuskov

3d graphics alex kuskov

forcam 3d art

Penguin Audiobooks

The collection of sophisticated artworks based around the same composition but reflecting different themes and times.

The Greek Classics

From the author’s description: We wanted to convince people that can bring alive the world book, making for deeply immersive literary experiences. And we chose ‘The Illiad’ from our range of Greek Classics to illustrate this point. We put The Illiad’s ‘Trojan Horse’ episode center-stage in an ear-shaped arena in Ancient Greece; which was brought alive with careful attention to the crafts and architectural patterns of the time’ the city planning, the daily costumes of the people, the class divisions in society visible in the arena’s seating arrangements, right down to local rituals like the burning of incense to appease the Gods. 

CG penguin audiobooks

CG penguin audiobooks

CG penguin audiobooks

World War II History

From the author’s description: …We chose ‘The Third Reich Trilogy’ from our range of World War II History titles to illustrate this point. We put Hitler center-stage giving a rousing speech to the Nazis in an ear-shaped arena in the center of Berlin. This was brought alive with careful attention to the architecture, costumes, and the mileu of the city at war. From the Nazi motifs to the city-center cleared for Der Fuhrer, to the crisscrossing tram-, telegraph- and electric lines to the dark and foreboding atmosphere of a world at war.

CG penguin audiobooks

CG penguin audiobooks

CG penguin audiobooks

CG penguin audiobooks

Indian Mythology

From the author’s description: we wanted to convince people that Penguin Audiobooks transforms titles based on Indian mythology, into deeply immersive literary experiences as well. The title in question: JAYA by Devdutt Patnaik. Inspired by the mythos of the Indian epic, Mahabharata, depicted here is an episode from it – Draupadi’s Marriage. To win princess Draupadi’s hand in marriage, suitors have to shoot an arrow through the eye of a golden fish attached to a revolving chariot-wheel. Just by looking at its reflection in the water. Taking center-stage in the ‘ear arena’ is Arjuna, who succeeds. The arena is faithfully recreated in a mix of the Hindu and Buddhist architecture styles of India and South Asia. Including the profiles, recesses, design motifs on stone and other details. The costumes, tropical vegetation, and the ceremonial elephants are based on medieval Indian paintings, and they enhance the overall drama. 

3D graphics penguin audiobooks

CG penguin audiobooks

penguin books 3D graphics

Coca Cola Olympics

Visualization of Coca Cola in the Olympic Games theme.

coca cola olympic games 3D art

3d graphics design coca cola

coca cola 3D art

Time Machine Project

alex kuskov typing machine 3D

3D art typing machine

typing machine 3D

Harmony of Hardcode

3D CG graphics

3D art harmony of hardcode

3d design CG art

creative graphic design CG

CG art poster

Aren’t all those artworks stunning? Keep up with the new inspiring design collections coming soon.

Check Alexander’s portfolios on Behance and ArtStation

Don’t miss the collections of digital illustrations about childhood by Pascal Campion, awesome animal illustrations by Therese Larsson and other D4U Inspiration posts.

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The Art of Poster Design. Movie Posters Collection https://design4users.com/the-art-of-poster-design-movie-posters-collection/ Mon, 26 Mar 2018 13:42:30 +0000 https://design4users.com/?p=4679 A new set of D4U Inspiration presenting a variety of stylish movie posters by different designers

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“Everything I learned I learned from the movies.” (Audrey Hepburn)

The cinematography is a beautiful art which makes our lives brighter and broadens our minds with the help of stunning pictures and extraordinary plots. Since movies have taken such a big place in our hearts, designers often pay much attention to a movie poster design making it stand out from the other directions.

Movie poster design can be considered as an art itself. Designers need to emphasize the important details about the plot still keep the intrigue uncovered. The posters are usually original images or illustrations which give a quick glimpse at the idea of the film.

Graphic designers have a great opportunity to reveal their own vision of the movie characters. Many graphic design specialists remaster posters of the most popular films and cartoons applying various techniques and styles. For example, there is a trend to illustrate minimalistic posters which include one or two attributes of a movie still remain recognizable. Also, a movie poster can be presented as a detailed illustration with many elements transferring the mood of a movie.

Today, we have gathered a collection of movie poster design in different styles. Find the inspiration to create your own movie poster or maybe watch your favorite film.

star-wars-rogue-one_tubik_studio_illustration

By Tubik

The Art of Poster Design Goals, Types and Directions.

By Tubik

stranger-things-poster-art-design

By Marie Bergeron

interstellar-movie-poster-design

By Marie Bergeron

star-wars-movie-poster

By Folio Illustration Agency

mulholland-drive-poster-design

By Matt Chase

jurassic-park-poster-design

By Ryan Brinkerhoff

the-fifth-element-poster-design

By Ryan Brinkerhoff

From-A-House-on-Willow-Street-poster

By MUTI

Logan-movie-poster-design

By The Brave Union

Wonder-woman-movie-poster

By The Brave Union

justice-league-poster-design

By The Brave Union

birds-movie-poster

Psycho-movie-poster-design

vertigo-movie-poster-design

By Matt Griffin

IT-movie-poster-design
IT-movie-poster

By Cristhian Hova

Ghost-in-the-Shell-Poster-design

By Amien Juugo

Ghost-in-the-Shell-poster-art

By TommyPocket Design

breaking-bad-poster-design
By TommyPocket Design

Doctor-Strange-movie-poster-design

By Vincent Rhafael Aseo

harry-potter-poster-design

By Petter Schölander

Back-to-the-Future-first-movie-poster

Back-to-the-Future-second-movie-poster

Back-to-the-Future-third-movie-poster

By Nicolas Alejandro Barbera

The Art of Poster Design. Movie Posters Collection.

By DKNG

robocop-poster-design

By Folio Illustration Agency

blade-runner-movie-poster-design

By Marie Bergeron

tonight-she-comes-movie-poster

By Marie Bergeron

home-alone-movie-poster-design

By DKNG

Check more D4U inspiration collections

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Art of Video Design: Beautifully Crafted Commercials https://design4users.com/art-of-video-design-beautifully-crafted-commercials/ Fri, 03 Nov 2017 14:32:14 +0000 http://design4users.com/?p=4018 A fresh set of commercials revealing the benefits of video advertising: aesthetics and style, emotion and information, storytelling and product presentation. Enjoy!

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It’s not a secret that video is the powerful tool of marketing and promotion today. Applied wisely in advertising, it sets the connection with the potential buyers quickly and effectively. Well-crafted commercials activate different channels of human perception and apply the diversity of means to transfer the message, like sound, image, motion, computer graphics, spectacular views, appealing music and many others. That is why videos are really efficient in making the brand more memorable and emotionally appealing, in this way increasing brand awareness and recognizability.
A fresh set of commercials here is revealing the best benefits of video advertising. They combine aesthetics and style, emotion and information, storytelling and product presentation. Enjoy!

Wonderful World of IKEA

Sand Of Time: HBO Asia Commercial

Geoff

Audi A5 2017: Pure imagination

temi – Breakthrough Robotic Technology

Tough day: Leo’s amazing day and his breton top

Monster

The Race from EDF

iPhone X

Little moments from HP

If you want more nice and stylish commercials with great stories, check our previous set of Christmas commercials and catch some holiday vibes.

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Design Case Study: Opera. Animation for Product Video https://design4users.com/design-case-study-opera-animation-for-product-video/ Thu, 13 Apr 2017 13:56:57 +0000 http://design4users.com/?p=3566 The fresh case study on animation: the story of Opera project on the design of flat animated video showing key innovations the browser presented during the year.

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A picture is able to tell a lot instantly. It can inform, call associations,  set the mood and atmosphere, give the insights and wake up curiosity, get people inspired or engage further considerations and do that all in a beautiful and attractive manner. Still, to spark all that amazing potential, the picture needs to be created by a professional, who knows how to do that magic via talent, skills and experience.

Having the whole set of such professionals onboard, we finished the last year with an interesting and challenging project. In December Tubik team got the chance of creative collaboration with Opera to work on the bright and catchy year-in-review video. You could already have seen the video and design process presentation in Tubik Portfolio, and today we invite our readers to take a deeper look at this design story in a new case study.

opera-video-design-case-study-tubik

Task

Design of a short animated video “Opera 2016: Year in Review” within a tight timeline.

Process

Introducing a customer, Opera is a web browser developed by Opera Software. According to Opera Software, it had more than 350 million users worldwide in the 4th quarter 2014. Total Opera mobile users reached 291 million in June 2015. According to SlashGeek, Opera has originated features later adopted by other web browsers, including Speed Dial, pop-up blocking, browser sessions, private browsing, and tabbed browsing.

The initial stage of project discussion with the customer showed that they needed an animated video accomplished in an attractive manner immediately setting a positive and cheerful mood. The video had to present the essential milestones of the year when Opera, one of the actively used web browsers around the world, presented fresh innovative features to its numerous users. Opera team enjoyed bright colors and lifestyle object compositions and the approach they wished to use for the video was to devote each composition to a specific month when a particular feature was delivered. It was agreed that the visual performance should feature the 3D flat style, minimalistic animations, and lush colors – everything that the Tubik team is strong at.

Meanwhile, the early stage of discussions on the creative process also established the biggest challenge of the project: the timeline was extremely short. The team of designers had only 5 days for design and animation of 8 complex flat illustrations full of details, transforming the company message, looking bright and fresh, and keeping visual consistency to look natural in one video. This was the type of project that proved the great power of teamwork when all the participants of the creative process worked like a clock.

Illustrations

The first creative stage of the project had to result in a set of flat illustrations presenting the prominent innovations of the year: Ad Blocker, Battery Saver, Video Pop-Out, Personal News, VPN, Faster Startup, Currency Converter. All the illustrations had to present the interiors decorated with bright details close and clear for every user, and also set the atmosphere of the particular season and the visual element showing the presented browser feature. In this way, combined in the video and replacing each other, the illustrations would support the feeling of the year flowing. Here is the final set presented to motion designers who had to do further work on breathing life into the pictures.

opera-video-animation-case-study

This is the intro illustration opening the video, setting a cheerful mood, and giving a strong link with the brand.

opera-video-animation-case-study-4

This illustration presents the feature of native Ad-Blocker, which Opera presented in spring, so the color palette corresponds to the shades traditionally associated with this time of the year.

opera-video-animation-case-study-3

The next illustration presents the feature of Battery Saver, which got active in late spring: the season is supported with a general bright and sunny color palette, flowers in the vase, and green trees outside the window.

opera-video-animation-case-study-6

Another illustration was designed to present the feature of Video Pop-Out, enabling users to watch videos while browsing. The big window shows the green plants and blue sky and the diagonal light shadows let us guess the shiny sun, the table sets the scene with a couple of books and a glass of lemonade, and even the video on the screen shows the seashore and people having fun – everything allows viewers to understand easily that this user-friendly innovation was added in summer.

opera-video-animation-case-study-07

The next artwork is associated with the feature of a personal newsreader. A bit darker sky, a bit longer shadows, some clouds, the cup of tea and red-ripe apples on the tree say: when users got the ability to read the news right from their browser, the summer had almost finished.

opera-video-animation-case-study-8

The feature of built-in VPN enhancing the privacy of browsing was set up in autumn, which us immediately clear from the view with yellow trees outside, while the passport seen on the table sets the strong connection with the matter of privacy.

opera-video-animation-case-study-9

Next illustration featured the faster speed of start-up loading, so the key visual element of the composition is the speedometer shown on the computer screen. It immediately sets association with the issue of speed while the color palette chosen for this artwork enables users to feel the vibes of deep autumn.

opera-video-animation-case-study-10

The last innovation to present was the built-in currency converter enabling users to shop online faster and easier. Some details in the picture, like the calculator, the decorative recognizable model of a shop placed on the shelf, the delivery truck behind the window as well as the layout on the screen set the atmosphere of shopping, while the outside view and the gifts let us know it’s the busy time of buying Christmas presents.

Having a full set of illustrations approved by the client, motion designers came into play and presented the variants of transitions, while graphic designers worked on the fonts for the short descriptions to be used in the video. The fonts had to look highly readable and correspond to the general stylistic concept.

opera-review-video-animation-tubik-studio

The sample of animated transitions between the slides livened up with the natural movements of the details close to motion in real life.

slide-with-fonts-opera-case-study

The sample of the fonts used on the slide in combination with the illustration

Final video

Five days of hard and coordinated work of the design team resulted in the final video of about 40 seconds showing the full set of key innovations Opera presented in 2016.

In one of the previous articles, devoted to designing processes and work styles, we mentioned: the studio experience lets us believe that teamwork organized wisely and thoughtfully doesn’t take away designers’ individual space or freedom — vice versa, it adds to it the power of solid support and prospective ways for bigger and more complex, therefore more interesting and challenging projects and tasks. The project for Opera became one of the convincing proofs.

Design Case Study Opera. Animation for Product Video.

In their testimonial to the Tubik team, Opera Software team mentioned: “The loose storyboard and tight timeline we presented you with were undoubtedly a challenge but everyone is very happy with how well your team delivered on it!” No doubt, this project became not only a great and absorbing challenge but also a case of fruitful collaboration and bright finale for the extremely busy design year.

Design Case Studies

Design Case Study: Brand Intro Cartoon for Wedding Dresses Brand

OffCents. Explainer Video Production

Binned. Design for Promo Video Production

Step by Step Guide to Custom Promo Video Design

5 Reasons to Make Animated Video for Your Product

Design for Web: Promotional Videos. Benefits and Pitfalls

Originally written for Tubik Blog

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14 Stunning Commercials Made of Christmas Magic https://design4users.com/stunning-commercials-made-of-christmas-magic/ Fri, 18 Nov 2016 16:12:18 +0000 http://design4users.com/?p=2752 The collection of breathtaking and touching Christmas commercials from famous brands presenting the power of art and storytelling in video advertising.

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I will honor Christmas in my heart, and try to keep it all the year. Charles Dickens

Christmas has always been a special holiday, full of coziness, kindness and love, family warmth, and the flavor of a fairy-tale. Lots of people all over the world look forward to it as the most desired holiday full of rest, pleasure, nice meetings, beauty, and gifts, for sure.

Still, there are also people for whom Christmas starts much earlier, and advertisers are obviously among them. Advertising created for Christmas takes its highly special place applying a wide variety of artistic and branding techniques to amaze viewers and make their brand recognizable. It has to be mentioned that the best of them do not just present the brand, company, or service: they tell the stories and show the amazing graphics close to our feelings and making us believe in better things on this wonderful day.

Today’s post also opens the Christmas season here in Design4Users with a collection of stunning commercials, aka advertising videos, mostly from brands famous all over the world. It seems like they already see it as their responsibility to amazing their clients with new touching and bright stories of higher and higher quality. And we thankfully take that for granted and get amazed and touched as it actually was intended. So, let’s catch those vibes of Christmas magic wrapped up in the form of short and moving videos.

John Lewis Christmas Advert 2016 – BusterTheBoxer

This commercial is the short story of a little girl called Bridget who loves to bounce. When her mum and dad buy her a trampoline for Christmas, they soon discover that she isn’t the only one with a passion for jumping.

Sainsbury’s OFFICIAL Christmas advert 2016 -The Greatest Gift

This Christmas advert is a joyous Christmas musical created in stop frame animation featuring vocals by James Corden. It tells the story of Dave, a hard-working and devoted Dad, who realizes that the greatest gift he can give people this Christmas is his time.

Lidl Christmas Ad 2016: Homecoming

This video shares the latest Christmas campaign for Lidl. Homecoming captures the deep sense of place that each of us associates with Christmas, as grown-up siblings come together to reinvigorate the old family home as a surprise for their elderly father and soon the old home is filled with long-absent Christmas joy, as new memories are created and poignant ones set aside.

Seanytunes – Harrods Christmas Advert 2016

The commercial presenting an adventurous cartoon in British style produced for Harrods advertising campaign.

BBC Good Food’s Christmas Advert 2016

Funny Christmas advert from BBC Food fully loaded with extra cuteness of kids interviewed about this special celebration.

M&S 2016 Christmas Ad: Christmas with love from Mrs Claus

Epic and classy commercial “Meet Mrs Claus” for Marks and Spencer. This year the company launches the Christmas 2016 TV Advert campaign with a modern twist on the much-loved character Mrs Claus.

Lily & the Snowman advert for Cineplex

A little Christmas story about a magical snowman who annually puts on a show for a little girl. Still, over time, life pulls them apart. Will she remember to take the time for what she loved?

Holidays are coming – Coca-Cola Christmas

This is a classic and eternal commercial for Coca-Cola and it definitely couldn’t miss this list. Holidays are coming! See the famous parade of Coca-Cola trucks as they come to share the Christmas happiness.

Very.co.uk Christmas Advert 2016 – Get More Out of Giving

This one presents the story of a big-hearted woman as she makes her Christmas journey home from work. She spreads festive cheer by giving gifts and is accompanied by a flying heart. With each gift she gives, her heart reacts delightedly; growing in size as the faces of the men, women and children she gives to light up with Christmas glee. Once finally home she is awoken with a present from her little girl, and she sees that her daughter has the same love of giving as her.

John Lewis Christmas Advert 2014 – MontyThePenguin

Another funny story from John Lewis about the sincere friendship making people decide on the best possible Christmas presents.

Heathrow Airport Christmas Ad 2016 Coming Home

The fresh Christmas commercial for Heathrow Airport deeply positioning family values making people come home for Christmas as there is nothing better.

Cartier Christmas Ad 2016 – Winter Tale

New Light New York and Paris – the epic commercial created for Cartier Christmas Campaign.

Mercedes Benz Christmas Ad 2016 – Snow Date

Another romantic and touching story from Mercedes Benz showing that there is nothing that could stop love and devotion.

“The Wish Writer” – Macy’s Christmas Film 2015

Just when a young girl is finding it hard to believe in the spirit of the holidays, she and her brother discover a pen with magical wish-granting powers. The video lets us watch how they spread the magic of giving and generosity throughout town — one wish at a time.

Hopefully, this day got its dose of magic for you. Merry upcoming Christmas, don’t miss the new posts on the theme!

Don’t miss the inspirational collection of Christmas and New Year illustrations, atmospheric winter art, and another set of impressive commercials

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