Let’s Eat

Umbrella

Present

The Wishgranter

WindUp

Coin Operated

The Little Shoemaker

Mind Games

Napo

Spring

Bonus: Believe in Love Advertising Short Video

Title image by Yibing Jiang

For more inspiration, examples of awesome packaging designs, impressive food photography and food styling, 3D illustrations, realistic 3D portraits, logo designs activating negative space, and other D4U Inspiration posts.

Сообщение 10 Touching Award-Winning Short Films Packed in Stunning CG Art появились сначала на Design4Users.

So, if you are the one to master 3D art in Blender software, this post will be obviously handy. Here you will find 20+ from Roman Klco’s numerous tutorials showing the process of 3D modeling. This set features 3D artworks inspired by famous movies and cartoons. Here you will find places, buildings, characters, vehicles, objects, and details that will instantly remind you of known stories. Enjoy!

Jurassic Park

The Sopranos

Iron Man’s Garage

Harry Potter’s Patronus

Hogwarts

Hogwarts Express

Simpson’s House

Bumblebee Beetle

Star Wars Stormtroopers

Star Wars Millenium Falcon

Star Wars AT-AT

Star Wars X-Wing

Knight Rider

Friend’s Central Perk

Witcher

Witcher Castle

Avengers HQ

Futurama Ship

Futurama

Rick and Morty’s Garage

Kill Bill Character

Thor Character

Check more projects by Roman Klco on Dribbble

For more inspiration, check the video tutorials on Procreate illustrations, examples of awesome 3D illustrations, black and white illustrations, 3D portraits of famous people, dog illustrations, love illustrations, and other posts from our D4U Gallery in which we gather impressive creatives to share their art with you.

Сообщение 3D Art: Blender Tutorials by Roman Klco Inspired by Movies появились сначала на Design4Users.

Project

Graphic and motion design for an explainer promo video presenting the mobile application.

Process

Our designers received the task from a product company OffCents. The mobile app aims at fighting global warming and environmental pollution. It provides real-time, automated tracking of carbon emissions from transportation. From the OffCents application, users choose to offset their carbon footprint from any number of their car, train, or airplane trips. The app helps users to control a number of emissions and purchase offsets or Verified Emission Reductions (VERs). This way people fund various carbon-reducing projects and support a healthier environment.

The company made a request to create an animated promo video for OffCents app. The video was expected to be an explainer assisting users to understand the specifics of a product as well as the benefits it can bring to them and the environment. In our article Step by Step Guide to Custom Promo Video Design, we’ve already described the stages of animated video production. They usually include the following steps:

• research stage: target audience and market research
• pre-production stage: script writing and storyboarding
• production stage: creating graphic assets and animation
• post-production stage: video editing, adding sounds, music, and voice-over, etc.

User and market research is an essential stage of the creative process since it’s an effective way to gather the core information about the target audience including their age, preferences, and goals. Moreover, market research helps to analyze competitors and create a product which will stand out the crowd. The research stage can be done beforehand by a client or by a designer as a part of a project. In our case, the client supplied our team with all the needed information.

The client came to us with the ready-made script. It was quite a basic description containing preferred timing of the video, general description of the scenes and their sequence. However, before the creative team went to the production stage, graphic designers created a storyboard.

Illustration

Storyboard

A storyboard is the set of graphic assets organized in the sequence of their flow for the video. Storyboard visualizes the designers’ ideas giving a better understanding of the future video flow. This way the design team and the client can discuss the details of the visual part as well as the sequence of scenes before the motion design process begins. A storyboard can include images of various fidelity, from simple sketches to detailed illustrations. The choice usually depends on the requirements and urgency of the project. When clients have an only basic understanding of what they want to get not having strong visual preferences, it also may be good to use mood boards showing a variety of possible styles and flows to feel better what they want to see.

At the early stage of the ideation process, Tubik designers have developed a set of sketches showing the basic idea for the video. Every image in the storyboard was discussed and approved by the client in terms of the general idea and goals set for the video. The story in the video told about the environmental pollution, nature, and benefits of the app. Here is a storyboard made for OffCents.

Due to the set of quick sketches, the designers managed to present their ideas to the client and quickly make a decision on the essential points which had to be included in the promo. After several discussions and considering all the aspects such as specifics of the target audience, clients and designers agreed upon the stylistic preferences and the message of the story. The team could start the production process.

Color choice

Colors have a great impact on visual perception, so the choice of the general color palette is a crucial step in graphic design. To help the clients make their decision, the designer provided a client with color variations of the same scenes. The illustrations were shown in warm and cold combinations. Also, the designer experimented with saturation and brightness of color palette. Here you can see the variations of a single scene with different colors.

Patterns

Original patterns can make the video graphics look harmonic and native as well as add some fun to the appearance of the future promo. Since the OffCents promo video is focused on the environmental topic, the designer decided to apply some patterns similar to those we can see in nature.

Illustrations

Knowing the style, color palette, and patterns, the designer went to the creation of digital illustrations. Here are some of the final results.

As you can see, the designer chose flat design illustrations which help to keep the balance between the elements of fun and the serious topic of global warming. The bright color palette sets the happy mood of the video showing how the app can make the world a better place.

Motion design

3D

After all the illustrations were ready, the next step was to animate the scenes with a 3D view for the most global parts. They were designed to be catchy and set the emotional and aesthetic links to the viewers. Here you can see the process of 3D animation in three steps, from the schematic to the detailed one.

Animation

The final stage fully relayed on the motion designers. All the scenes represented in the digital illustrations were animated into a united story looking bright and attractive.

Here you can see a piece of animation workflow made in Adobe AE.

Post-production

When the visual part was created, the client provided the designers with the music and the voice-over made by professional voice-actors. Choosing the voice for a video, it’s important to sure it corresponds to the offer and mood of the video and the tone matches the preferences of the target audience.

After combining the sound with the visual part, an animated promo video for OffCents was ready. Here’s the result.

Useful reading

Step by Step Guide to Custom Promo Video Design
Case Study: Opera. Year-in-Review Video Design
Case Study: Binned. Design for Promo Video Production
How to Create Original Flat Illustrations: Designer’s Tips
Animated Logos: Why, Where, How to Use

Originally written for Tubik Blog

Сообщение Design Case Study: Explainer Video Production появились сначала на Design4Users.

Having the whole set of such professionals onboard, we finished the last year with an interesting and challenging project. In December Tubik team got the chance of creative collaboration with Opera to work on the bright and catchy year-in-review video. You could already have seen the video and design process presentation in Tubik Portfolio, and today we invite our readers to take a deeper look at this design story in a new case study.

Task

Design of a short animated video “Opera 2016: Year in Review” within a tight timeline.

Process

Introducing a customer, Opera is a web browser developed by Opera Software. According to Opera Software, it had more than 350 million users worldwide in the 4th quarter 2014. Total Opera mobile users reached 291 million in June 2015. According to SlashGeek, Opera has originated features later adopted by other web browsers, including Speed Dial, pop-up blocking, browser sessions, private browsing, and tabbed browsing.

The initial stage of project discussion with the customer showed that they needed an animated video accomplished in an attractive manner immediately setting a positive and cheerful mood. The video had to present the essential milestones of the year when Opera, one of the actively used web browsers around the world, presented fresh innovative features to its numerous users. Opera team enjoyed bright colors and lifestyle object compositions and the approach they wished to use for the video was to devote each composition to a specific month when a particular feature was delivered. It was agreed that the visual performance should feature the 3D flat style, minimalistic animations, and lush colors – everything that the Tubik team is strong at.

Meanwhile, the early stage of discussions on the creative process also established the biggest challenge of the project: the timeline was extremely short. The team of designers had only 5 days for design and animation of 8 complex flat illustrations full of details, transforming the company message, looking bright and fresh, and keeping visual consistency to look natural in one video. This was the type of project that proved the great power of teamwork when all the participants of the creative process worked like a clock.

Illustrations

The first creative stage of the project had to result in a set of flat illustrations presenting the prominent innovations of the year: Ad Blocker, Battery Saver, Video Pop-Out, Personal News, VPN, Faster Startup, Currency Converter. All the illustrations had to present the interiors decorated with bright details close and clear for every user, and also set the atmosphere of the particular season and the visual element showing the presented browser feature. In this way, combined in the video and replacing each other, the illustrations would support the feeling of the year flowing. Here is the final set presented to motion designers who had to do further work on breathing life into the pictures.

This is the intro illustration opening the video, setting a cheerful mood, and giving a strong link with the brand.

This illustration presents the feature of native Ad-Blocker, which Opera presented in spring, so the color palette corresponds to the shades traditionally associated with this time of the year.

The next illustration presents the feature of Battery Saver, which got active in late spring: the season is supported with a general bright and sunny color palette, flowers in the vase, and green trees outside the window.

Another illustration was designed to present the feature of Video Pop-Out, enabling users to watch videos while browsing. The big window shows the green plants and blue sky and the diagonal light shadows let us guess the shiny sun, the table sets the scene with a couple of books and a glass of lemonade, and even the video on the screen shows the seashore and people having fun – everything allows viewers to understand easily that this user-friendly innovation was added in summer.

The next artwork is associated with the feature of a personal newsreader. A bit darker sky, a bit longer shadows, some clouds, the cup of tea and red-ripe apples on the tree say: when users got the ability to read the news right from their browser, the summer had almost finished.

The feature of built-in VPN enhancing the privacy of browsing was set up in autumn, which us immediately clear from the view with yellow trees outside, while the passport seen on the table sets the strong connection with the matter of privacy.

Next illustration featured the faster speed of start-up loading, so the key visual element of the composition is the speedometer shown on the computer screen. It immediately sets association with the issue of speed while the color palette chosen for this artwork enables users to feel the vibes of deep autumn.

The last innovation to present was the built-in currency converter enabling users to shop online faster and easier. Some details in the picture, like the calculator, the decorative recognizable model of a shop placed on the shelf, the delivery truck behind the window as well as the layout on the screen set the atmosphere of shopping, while the outside view and the gifts let us know it’s the busy time of buying Christmas presents.

Having a full set of illustrations approved by the client, motion designers came into play and presented the variants of transitions, while graphic designers worked on the fonts for the short descriptions to be used in the video. The fonts had to look highly readable and correspond to the general stylistic concept.

The sample of animated transitions between the slides livened up with the natural movements of the details close to motion in real life.

The sample of the fonts used on the slide in combination with the illustration

Final video

Five days of hard and coordinated work of the design team resulted in the final video of about 40 seconds showing the full set of key innovations Opera presented in 2016.

In one of the previous articles, devoted to designing processes and work styles, we mentioned: the studio experience lets us believe that teamwork organized wisely and thoughtfully doesn’t take away designers’ individual space or freedom — vice versa, it adds to it the power of solid support and prospective ways for bigger and more complex, therefore more interesting and challenging projects and tasks. The project for Opera became one of the convincing proofs.

In their testimonial to the Tubik team, Opera Software team mentioned: “The loose storyboard and tight timeline we presented you with were undoubtedly a challenge but everyone is very happy with how well your team delivered on it!” No doubt, this project became not only a great and absorbing challenge but also a case of fruitful collaboration and bright finale for the extremely busy design year.

Design Case Studies

Design Case Study: Brand Intro Cartoon for Wedding Dresses Brand

OffCents. Explainer Video Production

Binned. Design for Promo Video Production

Step by Step Guide to Custom Promo Video Design

5 Reasons to Make Animated Video for Your Product

Design for Web: Promotional Videos. Benefits and Pitfalls

Originally written for Tubik Blog

Сообщение Design Case Study: Opera. Animation for Product Video появились сначала на Design4Users.

Today’s post presents the collection of videos featuring informative speeches from recognized experts in the sphere of creating digital products. They are devoted to different aspects of design for users and will definitely bring helpful and useful professional tips to UI/UX designers working over websites and mobile applications. So, enjoy watching, absorb knowledge, and get inspired!

Hooked: How to Build Habit-Forming Products

by Nir Eyal

Designing Meaningful Animation

by Val Head

The Top 10 Things You Need to Know about Perception

by Susan Weinschenk

Designing Emotional Experiences

by Aarron Walter

Mind tricks & 7 Secrets of Behavioural Economics for UX Designer

by Lanny Geffen

How product design can change the world

by Christiaan Maats

How to manage for collective creativity

by Linda Hill

The complex relationship between data and design in UX

by Rochelle King

The art of innovation

by Guy Kawasaki

Why UX is not only the Responsibility of the UX’er

by Janne Jul Jensen

The Cognitive Abilities of Human Beings – Why Some Things are so Darn Hard!

by Janne Jul Jensen

Building a Winning UX Strategy Using the Kano Model

by Jared Spool

User eXperience

by Jesse James Garrett

Designing Better Conversations

by Justin Davis

Empathy: your secret weapon in designing for the web

by Nathalie Nahai

Welcome to check out 20 TED-talks for Designers

Сообщение 15 Useful Videos for Product Designers: Tips from Experts появились сначала на Design4Users.