Mountain Resorts Website

This website design invites you to get stunned by the atmospheric mountain resorts and instantly sets the mood with the impressive video content and elegant typography. The website visitors are welcome to explore a variety of destinations with many interesting details smoothly integrated into the web page design, for example, the latitude and longitude of the specific spots. Also, the design concept literally plays with typographic contrast and uses the prominent cut-off typographic part at the top of some pages or the combinations of different fonts within one headline.

Lumen Museum Website

Here’s the website of Lumen Museum, the charming place that gives this fascination a photographic home with breathtaking views and interesting insights. The museum harmonically combines history and innovations, interactivity, and exploration, covering the subject of mountain photography from diverse perspectives. The website design features a variety of elegant pages, smooth animation, engaging scroll, video integration, and other design solutions to present the amazing museum content online. All the major pages of the website are based on a minimalist layout, impressive visuals, a light background, and mastered negative space, which makes them full of air and freshness and lets the visitors feel it from the first seconds. Also, such an approach ensures that all the diverse visual content, from archive black and white photos to modern shots and videos, will look good on the pages.

Learn more about this project in the case study about the Lumen Museum website design

Nature Expeditions Website

Here’s the concept of the website promoting expeditions that allow travelers to explore unspoiled nature and enjoy unusual destinations. The breathtaking full-screen hero video lets the visitors dive into the mood and get impressed immediately. Trendy shapes, elegant, neat fonts playing with upper case and lower case within one piece of copy, colored page backgrounds, and cool motion graphics pack the information in a stylish, emotional, and attractive dress.

Ecotourism Website

This website was designed to support people that want to try ecotourism and have some rest deep in nature and far from the urban hustle and bustle. The design shows the balance of readability and decoration in typography choice, solid visual hierarchy, and thoughtful combination of different types of visuals such as photos and custom theme illustrations. The home page features a stunning hero illustration while the Discover web page tells more about the destinations and types of holidays to book, with the video integration to amplify the effect. Mobile adaptation helps to save visual harmony and allows users to interact successfully with the website from any device.

Museum Website Concept

“A people without the knowledge of their past history, origin, and culture is like a tree without roots,” Marcus Garvey once said, and that may be the reason why museums will never be out of fashion. This design also touches on that important theme: it’s the website concept for Moesgaard Museum, a Danish regional museum dedicated to archaeology and ethnography. Impressive full-screen photo background lets the visitor instantly plunge into the atmosphere, while a solid typographic hierarchy supports both readability and visual elegance. The website uses interactivity to make the pages more engaging, and the pages demonstrate a thoughtful approach to data organization and visualization.

Geography Blog

This is the user experience design concept for a niche blog devoted to the topics connected with the environment, ecology, geography, and all things the modern state of nature. Here the design impresses the visitor with the spectacular photo and video content, illustrating informative and important text content and enhancing its emotional communication with the readers.

Event Booking Website

This design concept gives you a look at the website that helps visitors choose and book diverse events and experiences. The home page is made highly functional, with the form allowing users to search for the event in the above-the-fold area. In general, the website employs a variety of trendy shapes and minor geometric elements and makes shape and color contrast the primary tool of expressiveness, supporting beautiful photo and video content.

Winter Holidays Website

Take a look at atmospheric web design for the service helping to book accommodation and build routes for amazing winter holidays. The visitors dive into the magic of winter instantly due to the breathtaking video content naturally integrated into a minimalistic and airy web layout.

Yacht Hiring Website

Take a look at the website designed for the service allowing users to find and hire yachts. Atmospheric videos and beautiful photos, as well as the color palette, help visitors dive into the theme of sailing immediately. Interactive yacht visualizations assist in making the process of yacht choice both straightforward and fun, while sophisticated typography, functional color accents, smooth motion, and intuitive navigation make the web pages and their mobile adaptation attractive and easy to use.

New web and mobile design collections by our team are coming soon – don’t miss the updates!

Tubik Design Collections

If you want to check more creative sets of web, app, and graphic design examples, here are some of them.

Web Design: 11 Diverse Functional and Awe-Inspiring Website Designs

Product Page Design Inspiration: 17 Ecommerce Web Designs

App Design Ideas: 7 Nifty Mobile Application Design Projects

Information Beautified: Media and Editorial Website Designs

23 Impressive Web Design Concepts for Various Business Objectives

8 Bright Packaging Design Projects Employing Illustration Art

Mobile Design: 14 Stylish and User-Friendly App Design Concepts

Design for Sales: 10 Creative UI Designs for Ecommerce

Save the Planet: Web Designs on Environment and Ecological Issues

Web Design: 26 Examples of Creative Landing Pages

UI in Volume: 3D Graphics in Creative UI Design Concepts

Logofolio: 14 Logo Designs for Different Business Goals

Web Design: 16 Basic Types of Web Pages

Originally written for Tubik Blog, graphic content by tubik

Сообщение Atmospheric Web Design Projects Inspired by Travel Mood появились сначала на Design4Users.

Kinds of Visual Dividers

Talking about dividers, we can analyze them in two aspects: their appearance and their functions. Starting with the visual part, there are five basic and broadly used methods of dividing content in user interfaces:

• lines
• color
• negative space
• shadows/volume
• images.

Lines

Lines have belonged to the top methods of separating the pieces of content since time immemorial, both in print production and in digital interfaces. They are recognized easily in this role, so users won’t need to think twice.

On the other hand, this type seems to be super simple and far from original. So, quite often, designers strive to find other ways of content separation. What’s more, it is recommended to use lines only if the content cannot be effectively divided in another way. Too many lines can overload the screen with visual noise and create unnecessary visual tension.

The mobile version of the Nonconventional Show website uses lines to divide different sections in the menu.

The product page for a website devoted to zero-waste living uses horizontal lines as visual dividers to clearly organize different information about the item.

The webpage of the scientific platform uses horizontal lines to separate different content blocks and make their structure easily scanned.

The ecommerce website of a tea brand uses different levels of visual separation of the content, from the simple horizontal line to separate the pricing and CTA element to a kind of table with an irregular grid look for the information about the item, a regular table look for the items in the website header and color contrast to separate visual content from text content.

Negative Space

Negative space (aka white space) means empty space on the screen around and often inside the elements. Yet, empty doesn’t mean passive or wasted: as well as any other element of the screen, it works supporting a positive user experience. Negative space is one of the most popular kinds of visual dividers, especially in interfaces built on the idea of minimalism and simplicity. Spiced with the knowledge of Gestal principles of visual perception, for example, proximity and similarity principles, negative space turns into an effective and elegant visual divider that also lets the interface breathe and avoid clutter.

Education app design demonstrates the elegant approach to unit arrangement via a well-balanced negative space.

The travel planner app separates the items in the list without any additional visual elements, just with white space.

The Health Blog list of articles is based on typographic hierarchy and negative space to make them look like a clear set of items without stealing the air from the layout.

Color Contrast

Another effective type of visual divider is color contrast. Color choice and combinations in UI design have great psychological potential: they are able to strengthen the message and content of the website, creating the appropriate mood. Contrast is one of the key factors influencing the scannability and visual hierarchy of the page or screen. With all that, color contrast can effectively separate different options, items, or interactive zones, which means working as a visual divider. That is the reason why split screens have been so trendy in recent years. And that may explain the popular approach of organizing landing pages and single-page websites along the content blocks presented on contrasting color backgrounds.

The landing page concept for Momatu divides content with different color backgrounds.

The Nonconventional Show website design employs bold color contrast to arrange the content more engagingly and dynamically.

The mobile menu concept is based on color contrast to make the items clearly distinguished.

Even in pastel elements like this one, the power of color contrast is clear: it helps to divide the page on the hero section with the CTA and the active section of the menu. Also, pay attention to the vertical lines used as visual dividers for menu items: together with slightly seen images, here they also work as directional cues and help to avoid the illusion of completeness on the page.

In the website design for GNO blankets, the color contrast helps to divide the long webpage into digestible and elegant blocks of content.

Shadows and Volume

Shadows and volume, which are usually reached with the effect of visual elevation of a part of the content, may also work effectively as dividers. They create a feeling of depth and separate the page into several layers that often look natural and harmonic to the human eye. On the other hand, it looks less obvious and noticeable than lines, so this approach may be helpful in achieving balance and legibility of the particular items without too much visual noise or distraction.

Music Learning application uses the effect of volume to make items look clearly divided in a list of tracks.

The catalog screen presenting the items in stock uses drop shadows this way giving the layout more depth and clearly separating the cards from each other.

The mobile app for buying customized bouquets also divides the positions in the catalog with a card standing out from the background. This way the content looks clear and interactive in the interface that looks all light and airy.

Images

Images of all kinds present one more effective visual divider. In this role, they are especially popular in the interfaces with lots of text content, for example, blogs, online media, and text-based landing pages. Photos, illustrations, 3D graphics, as well as animated images, help to balance the text content, increase scannability and readability levels, effectively divide the visual blocks, as well as add fun and emotional appeal.

The university website uses images and videos not only to set the atmosphere but also to divide different blocks of content.

The landing page for the cryptocurrency report uses catchy blocks of 3D graphics with an animated Learn More call-to-action. This way, the theme blocks are also clearly separated.

The menu screen for the restaurant app uses images as a crucial element in dividing the options.

Functional Types

The functional types of visual dividers depend on the hierarchy levels they work at.

Full bleed dividers

Full bleed dividers are the ones that separate the sections and span the whole length of the screen layout.

Astrology website uses full-bleed dividers to separate blocks of content.

The gallery app uses horizontal lines as dividers in the catalog of artists.

The Perfect Recipe app uses full-bleed dividers to separate the recipes.

The finance app uses slight, barely seen full-bleed dividers to separate the items in the list of expenses.

The cinema app uses full-bleed dividers on the check-out screen.

Inset dividers

Inset dividers separate the items of related content, anchored by elements that align with the app bar title or adjust to the specific kind of text content on the page.

The website of the construction features the part with specs that uses horizontal lines as inset dividers.

The Spa Space website uses lines to organize the options on the menu page elegantly.

Dividers with subheaders

In some cases, you can pair dividers with subheaders to identify a block of grouped content. In this case, the divider should be placed above the subheader to make the subheader’s connection to content more obvious.

Middle dividers

These are usually dividers placed somewhere in the middle of a layout, for example, to separate related content, such as prices on a receipt.

The product page for the ecommerce website selling herbs features the middle divider to clearly separate the check-out interactive zone from the text content describing the product.

Points to consider

Choosing the type of visual divider for the layout you design, you’d rather consider two essential factors.

Subtlety: dividers shouldn’t yell for users’ attention and shouldn’t distract users from the content itself. The goal behind the divider is to support and make the layout clean, not to catch attention. So, make them noticeable but not annoying.

Moderate Frequency: as was mentioned above, too many visual dividers, especially if they present the additional element of the layout like lines do, can create visual noise and make the user interface tiring for users. So, thinking over the type, think twice or seven times more. Prefer negative space to lines where it’s possible; don’t overplay with colors; strive for harmony and consistency.

As the examples above show, designers tend to find an effective combination of visual dividers that would effectively organize the content on the webpage or mobile screen.

Useful Articles

Here’s the set of articles on more aspects and best practices of user experience design.

Directional Cues in User Interfaces

How to Make User Interface Readable

Basic Types of Buttons in User Interfaces

The Anatomy of a Web Page: Basic Elements

3C of Interface Design: Color, Contrast, Content

Negative Space in Design: Practices and Tips

How to Make Web Interface Scannable

How to Use Hero Images in Web Design

Light or Dark UI? Tips to Choose a Proper Color Scheme

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение How to Use Visual Dividers in User Interfaces появились сначала на Design4Users.

Stop Plastic Website

This web design project is called StopPlastic and deals with a hot and important topic of today: our world is overloaded with plastic, and this issue shouts for global attention. The website tells people more about the problem, its influence on nature and our future, and information about how to solve it.

Limited and contrast color palette, readable text blocks efficiently supported with negative space, impressive visual and video content, and smooth motion for interactions make the user experience emotional and engaging. Visuals are mostly presented by artistic and eye-catching collages and theme photos. Typographic hierarchy is made super solid to let users quickly skim the text content and not miss the essential ideas.

Ecotourism Website

This website was designed for a service for people that want to try ecotourism and have some rest deep in nature and far from the urban hustle and bustle. The home page features a stunning hero illustration. The Discover web page tells and shows more about the destinations and types of holidays to book, with the video integration to amplify the effect.

The design shows the balance of readability and decoration in typography choice, solid visual hierarchy, and thoughtful integration of different types of visuals: photos and custom theme illustrations.

Mobile adaptation helps to save visual harmony and allows users to interact successfully with the website from any device.

Zero Waste Website

“We abuse land because we regard it as a commodity belonging to us. When we see land as a community to which we belong, we may begin to use it with love and respect.” Aldo Leopold’s words are full of truth, and luckily, that philosophy seems to inspire many people these days. This web design concept is also of that kind. Take a glance at a website devoted to a zero-waste lifestyle: here, people can communicate, get useful information and tips as well as buy eco-friendly and reusable stuff.

Promoting the philosophy of minimalism, sustainable consumption, and zero-waste living, the website design also sticks to minimalistic performance and navigation.

The product pages are built around the prominent product image and engaging animation of a bird to set a strong association with nature. The little bird image also works as a visual mascot uniting different pages of the website.

And here, you can check how the choice of color works on a product page, making the experience engaging due to smooth dynamic animation.

Blog pages feature lovely theme illustrations, split-screen presentation to make the text content scannable and readable, and an engaging loading animation. Here you will find the bird mascot supporting the integrity of transitions between pages.

And this page makes a part of the theme illustration work as loading animation.

Save the Oceans

This web design is devoted to a vital global problem of awful pollution of the world’s oceans, which has already become a disaster. Look at the user interface and interactions designed for Save the Oceans, a charity website gathering the community of people to make our planet a better place for future generations. The instant atmosphere of the theme is created due to the appropriate color palette giving a strong visual association to the majestic power of the ocean as well as atmospheric photo and video content.

The airy layout, bold typography, and ocean motifs transfer the theme to the visitors from the first seconds and make the content scannable and attractive, whatever the device they come from.

The 404 page deserves special attention, showing another piece of a creative idea by turning the error page into an atmospheric image supporting the general message of the resource.

Innovative Energy Service Website

The issue of alternative power sources and sustainable building is one of the hottest now, arising multiple innovations and new products. This web design concept is also devoted to this theme: it’s a home page design for the company providing services in new-age sustainable energy production, consumption, and even distribution for community needs.

The page features a digital theme illustration in the above-the-fold area to quickly set the visual associations and amplify the message provided in the tagline and core description block.

Environment Protection Community

With all the global problems our planet faces today, communities of people concerned with them are growing to prevent the negative impact. This web design example gives a look at a home page designed for the website of the eco-aware community consulting businesses and manufacturers, as well as launching projects devoted to environmental protection.  The composition and color palette of the hero illustration support the emotional appeal and create an instant message about the theme. The visual hierarchy of the webpage sets the basis for scannability to make the major information and CTA button instantly visible.

New web and mobile design collections from our team are coming soon – don’t miss the updates!

Tubik Design Collections

If you want to check more creative sets of web, app, and graphic design examples, here they are for you.

Design for Sales: 10 Creative UI Designs for Ecommerce

Steal the Show: Creative Web Design for Diverse Events

App Design Ideas: 7 Nifty Mobile Application Design Projects

Information Beautified: Media and Editorial Website Designs

UX Design for Traveling: Impressive Web Design Concepts

23 Impressive Web Design Concepts for Various Business Objectives

Mobile Design: 14 Stylish and User-Friendly App Design Concepts

Web Design: 26 Examples of Creative Landing Pages

UI in Volume: 3D Graphics in Creative UI Design Concepts

Logofolio: 16 Logo Designs for Different Business Goals

Originally written for Tubik Blog, graphic content by tubik

Сообщение Web Design Examples on Environmental and Ecological Issues появились сначала на Design4Users.

For videos that are accompanied by sound use sound volume control near the play bar to tune as you want

Audiobook app interactions by Khonok Lee (mind the sound in the video)

Fitness App interactions by tubik

Fanvest app prototype by PLATFORM

E-medicine application prototype by Outcrowd

Calendar app interactions by Khonok Lee

Personal Challenges app interactions by tubik

Music Player app interactions by Khonok Lee

QUAN app interactions design by PLATFORM

Finance tracker mobile interactions by tubik

Algorithm settings interactions for Investment App by Brave Wings

Fitness application prototype working in sync with smartwatch by PLATFORM

Banking app concept interactions by Khonok Lee (mind the sound in the video)

Mobile app interactions by Dimest (mind the sound in the video)

Quotes app interaction design by tubik

Neumorphic app prototype for the washing machine by Dimest (mind the sound in the video)

Savings app prototype by PLATFORM

Smart Home app concept interactions by Mammad Emin

More thematic design collections are coming soon for your inspiration, don’t miss them.

You may also like the big collections of e-commerce web design examples and ecommerce app designs, examples of web designs with 3D illustrations, neumorphic UI designs, web designs for events, user interfaces for finance management, creative logo designs, UI concepts for education, and other D4U Inspiration posts

Сообщение 17 Inspiring Examples of Mobile Interaction Design появились сначала на Design4Users.

Not only the number grows but also diversity, and that’s clearly seen from the variety of design projects. So, today we offer to review the most popular types of mobile applications, their functions, and benefits, in addition to the guide into types of websites and types of mobile screens we told about earlier. With plenty of examples by Tubik designers, of course.

There are two global perspectives to classify mobile apps: in the aspect of content they offer and the aspect of their technical realization. Let’s start with the content.

Content Perspective

Here we classify the applications according to the problems they solve and the functions they offer to users.

Utility Apps

This is the basic and perhaps the most widely used type of mobile applications. These apps let users solve a particular problem or accomplish a task, usually the one we face day in and day out. It’s all about basic problems which should be solved quickly – and this is what apps of this type do, saving our time and effort. Here you will find a variety of calculators from standard to financial and scientific ones, clock and alarm apps, flashlights, barcode scanners, tools for conversion and password management, screen locks, etc. They are little helpers of our everyday life.

Event App

Toonie Alarm

Homey App

Contact List App

Lifestyle Apps

These apps are connected to various spheres of our activities connected to lifestyle and life quality. Usually, they cover quite general themes, subjects, and services. These apps help users find and improve their homes and offices, take up hobbies, look good and feel good, etc. If your app is about real estate, fashion, parenting, or hobbies, that’s a category for it.

My Baby App

Watering Tracker App

Carfinder App

Navigation Apps

These mobile applications help users to find their way and plan their routes. These are driving and walking assistants, map applications, atlases, public transit maps and fuel finders, pilots and maritime assistance apps, and the like.

Dog Tracker App

Food and Drink Apps

These apps are all about tasty life as “there is no love sincerer than the love of food” according to George Bernard Shaw. Here you will find everything about eating and drinking, cooking, healthy food, eating out, and the like. So, diverse applications offering users recipes and menus, nutrition facts, reviews of meals, beverages, restaurants, and cafes, guides into cuisines of different countries, and all the stuff like that go to this category.

Restaurant App

Tasty Burger App

Vegan Recipes App

Drink Recipes App

Books Apps

Explanation won’t take long: these are apps for reading or listening to the stuff that was traditionally printed. Here this content becomes interactive and offers different functionality for user manipulations. Reader apps, interactive ebooks, and comics are found in this category.

ABUK, the mobile application for audiobook store

Education Apps

The mobile applications of this type are all about learning and teaching: the main objective behind them is to share knowledge in an interactive way. Here you’ll find the apps of different complexity and interactivity levels focused on educational purposes. They may be aimed at different target audiences that determine the approaches to graphics and general concepts of user interface design for every particular case. In this group, you’ll find stuff from basics like reading, writing, phonics, colors, alphabet, vocabulary training apps to specific narrow themes like nature and wildlife, geography and astronomy, languages, test preparation apps, school portals, and educational platforms.

Learn Chinese App

Nature Encyclopedia App

App for Moon Creative, an educational facility for children and teens studying design and animation.

Entertainment Apps

Who works well, has to rest well. Entertainment apps are usually aimed at adding fun to our life. These interactive applications are designed and developed to entertain users with audio, video, graphic, and other content. Here are TV and movie apps, ticketing apps, interfaces for art creation and fun clubs, etc.

Cinema App

Gallery App

Game Apps

One more group of apps which can serve both entertainment and education is games. Here you’ll get a variety of options, from highly useful intellectual or educational games to time-killers for waiting time. Game applications are perhaps the most diverse in visual styles and layout design.

Real Racing Mobile Game

Letter Bounce Game

Music Apps

For many users around the world, music is an integral part of life, so the domain of music apps offers a great variety of options to discover music, listen to it, record, or even compose music. These are not only music players and libraries, but also apps for music creation, education, watching videos and concerts, and even lyrics writing.

Business Apps

These mobile apps support people involved in business activities: they help to track and analyze data, provide functionality for collaboration, resource management, and planning. Here you’ll also find apps for hiring and job search, remote desktops, file sharing apps, and tools enhancing teamwork.

Finance Apps

The apps of this group are about money. They actually perform financial transactions and support the user about the company or personal financial stuff. So, here are financial management and budget apps, mobile banking applications, the ones about investment, insurance and stocks, taxes, and bill reminders.

Finance Management App

Finance App for collective finance management

Home Budget app for tracking and analysis of personal financial stuff

Bitex Stock Analysis App

Sports Apps

The apps of this category are related to sporting activities of all kinds such as professional, amateur, collegiate, or recreational ones. They may serve for teams, leagues and sporting events, feature info about athletes, track scores, provide instructions and sports news.

Personal Challenges App

Health and Fitness Apps

This type is aimed at the user’s healthy living. There can be apps that help to monitor health conditions, track and analyze this kind of data, lose or gain weight, manage stress, do fitness, have active rest, or relaxing recreation. Workout, running and cycling trackers, apps sharing programs for weight loss, pilates and yoga apps, pregnancy applications, and all this kind of useful helpers are found in this category.

Slumber App

Fitness Tracker App

Calorie Calculator App

Medical Apps

In comparison to the previous category, these apps are more professional in the aspect of healthcare and medical treatment. They are focused on medical education, management, and health reference for patients and doctors. So, here you’ll come across the apps informing about diseases and symptoms, helping to explore the anatomy and track health conditions deeper than the general health trackers, supporting medical records.

Magazines and Newspapers

The name says everything: this category usually features the apps that provide content we typically find in newspapers, magazines, or other periodicals. Usually, the content is automatically renewed and may cover a wide variety of topics. Also, these may be the apps providing the online version of print periodicals or the app may provide news and articles only online without any connection to a physically existing publication.

Blog App

News Apps

Very close to the previous category, these apps’ goal is to provide users with information about current events in diverse areas of interest from politics and entertainment to technology, business, science, and others. An app of this kind usually serves content in a newsreader or digest format, or it may be a digital-first media outlet with constant content updates. So, this category offers apps for TV and radio news, RSS readers, news programs, and outlets.

Photo and Video Apps

These apps help to create, manage, store, edit, and share photo and video content. Adding special effects, printing, creating custom greeting cards and social network posts, editing content with adding text, illustrations, masks, making collages, and so on – that’s what you find in this group.

Cuteen Photo Editor App

Productivity Apps

The apps here have an objective to organize specific processes and tasks to make them more efficient and save user’s time and effort. As well as utilities, they may be simple but very helpful on an everyday basis such as task managers and to-do lists, calendar and password managers, chart generators, apps for data viewing, emailing, note-taking, and cloud storage.

Task Manager App

Upper To-Do App

Task Tracker App

Cloud Storage App

Shopping (E-Commerce) Apps

More and more users are doing their shopping online, and a big proportion of them do it right from their smartphone or at least use an app as a way to get the data about the goods quickly and easily. Stats in this sphere are also impressive. According to Statista, In 2021, 72.9 percent of all retail e-commerce is expected to be generated via m-commerce, up from 58.9 percent in 2017. Emerging e-commerce markets in mobile-first economies are a large driver of this trend.

So, not surprisingly, the diversity of e-commerce applications is growing day by day with a variety of user interface design approaches and tricks. These apps support the full cycle of purchase or enhance the shopping experience at a physical point of sales, for example making a process of payment easier. Marketplaces, coupon apps, product review platforms are also found here.

Exotic Fruit Ecommerce App

Perfect Bouquet App

Vinyl Store App

Social Networking Apps

These mobile applications are all about communication. They connect people by means of different content such as text, photo, video, voice. These apps may be aimed at both personal and community connections. So, here you’ll see the apps for text and voice messaging, audio and video calls, photo and video sharing, blogs and communities, dating apps and social networks on special interests.

Dating App

Book Swap App, a social network for readers

Buon app, a social network for fans of cooking

Social networking application for photographers

Travel Apps

Everything devoted to traveling is found in this category: here are the apps that help users plan their journeys, book accommodation, find and buy tickets, and so on. These may be flight trackers, apps for hotel and car rentals, holiday planners and city guides, travel tips and rewards, clocks showing the time of different time zones, etc.

Travel Planner App

Lodging App

Museum App

Weather Apps

No need for long explanations: this type of apps informs users about weather conditions, from general forecasts to specific data about storms, tides, specific weather conditions in different locations, etc.

Weather App

Technical Perspective

In the aspect of technical realization, there are three global types of applications: native, hybrid, and web apps.

Native Apps

These applications are called that way because they are made exclusively for a particular mobile operating system so they are native for a device or platform such as iOS, Android, Blackberry, Windows Phone, Symbian. It means you can’t use this app on a different platform except for the one they are aimed for. The benefit of such apps is their high performance and high chances of positive user experience based on native device UI. They have access to different APIs and quickly reached from app stores. The pitfall is that if you want to reach your target audience from different platforms, you have to design and develop a native app for each so it may be rather expensive and time-consuming which in turn may increase the general product cost.

User interface designed for Android

User interface for Tasty Burger app designed for iOS

Hybrid App

These apps are built to be used across multiple platforms by means of web technologies such as HTML5, CSS, and Javascript. So, in basic terms, these are mostly web applications that look very close to native. They are quite fast in development which is a definite advantage: one code base is created for all platforms which makes the cost lower and updates easier. Basic APIs are also available for them, such as accelerometer or geolocation. However, compared to native apps, hybrid ones are worse in performance, speed, and general optimization. What’s more, there are some design requirements that can’t be accomplished for two or more platforms appropriately.

Web Apps

These are software applications that use a browser to run; they are mostly written in HTML5, CSS, and Javascript. Basically, they redirect a user to a URL, and “installation” is, in fact, creating a bookmark to the webpage. The biggest advantage is that in most cases they have minimal requirements as of the device memory and give users access from any device connected to the internet dut to saving personal databases on a server. As for the drawbacks, a bad internet connection leads to poor user experience and access to APIs is quite limited.

So, in any particular case, a client and a creative team make a decision on the type of the app based on budget, time, and numerous factors of target audience needs and behavior.

Useful Reading

If you want to learn more about the best practices of user experience and user interface design for mobile, here are handy articles on the topic.

How to Build a Strong Mobile App Brand

Mobile UI Design: 15 Basic Types of Screens

Mobile Design: 14 Stylish and User-Friendly App Design Concepts

7 Tips to Improve Mobile Interactions

Step-by-Step Guide to Creating a Mobile Application

Mobile Typography: 8 Practices For Powerful UI

UX Design: How to Use Animations in Mobile Apps

Copywriting for Mobile and Web Interfaces: Types of UI Copy

UI/UX Design Glossary. Interface Navigation

Originally written for Tubik Blog, graphic content by tubik

Сообщение Big Guide into Types of Mobile Applications появились сначала на Design4Users.

In our today’s collection, you will find a bunch of concepts that demonstrate the results of this creative search. Here you will find a variety of web pages typical for e-commerce websites: home page, catalogs, product pages, landing pages for particular campaigns. Enjoy, consider, and get inspired!

Fashion brand e-commerce website by tubik

Skincare e-commerce website concept by Emy Lascan

Food ecommerce website by Vision Trust

Clothing store website page design by Orizon

Ecommerce website design for craft confectionery by tubik

Online fashion store website concept by OTAKOYI

Bright ecommerce website concept for selling shoes by Shah Alam

Fashion ecommerce web concept by gde.design

Product page concept for a toy shop by Anatoliy

Brutal product page design by Justin Greene

Product page design exploration by Emy Lascan

Ecommerce fashion store concept by Witech Enterprise

Furniture store website concept by Bold Monkey

Balloon e-commerce website by Cuberto

Furniture e-commerce product page concept by RH Agency

Fashion e-commerce web concept by Ariel Jedrzejczak

Cosmetics e-commerce landing page concept by Nickelfox

Furniture e-commerce product page design by Halal Lab

Minimalistic product pages concept by isavelev

Ecommerce theme design by WPDeveloper

Clothing e-commerce website concept by Halal Lab

Light and airy product page concept by Vishnu Prasad

More thematic design collections are coming soon, don’t miss.

You may also like the collections of ecommerce app designs, neumorphic UI designs, web designs for events, user interfaces for finance management, creative logo designs, UI concepts for education, and other D4U Inspiration posts

Сообщение UI Inspiration: 20+ Web Design Concepts for E-Commerce появились сначала на Design4Users.

Why would you want to read about all that stuff? The reason is simple but big: app users or website visitors won’t read the content if it doesn’t look clear and digestible to them.

Readability and Legibility of Digital Content

Let’s start with the basics and define the phenomena of legibility and readability. Although designers often use the terms as synonyms, in fact, they are about different sides of content perception by the user.

Legibility of content is focused on how people see it and distinguish elements one from another. So, from this perspective, you deal with how people see the content on the page or screen, distinguish its elements and recognize them (for example, characters, words, sentences, numbers, etc). Based on that, we can say that legibility is more about the visual presentation of content that makes it edible and lets users quickly understand what is what on the page or screen.

As for readability definition, it’s easily found right in the name of the phenomenon: readability is the ease of written content perception. In its classic understanding, readability is the next level going deeper into the comprehension of the text content. It deals with the simplicity of words and sentences, clarity of thoughts, ease of consuming information, and the understandable structure of the text blocks.

Anyway, these days UX designers often give readability a broader understanding that combines both visual performance and clarity of the text itself: the term is often used to define how easily people distinguish different elements of text while legibility is focused on distinguishing particular characters and symbols in the particular words for specific typefaces. Whatever meaning you use for the terms, they are always united with one thing: how users see, scan, and read your content.

Factors Influencing Readability and Legibility

There is a number of factors that have an impact on making content legible and readable. Let’s review the ones that are directly connected to the design process.

Background

As well as it happens with printed books and newspapers, in digital interfaces the background color has a great effect on the ability to read and distinguish both interactive elements and content. For example, similarly to physical objects perceived on different backgrounds, black copy shown on white or light background seems to be larger than the white copy on a dark background. The wrong color scheme may result in poor readability which in its turn leads to poor user experience: users aren’t able to scan the data, even more – even if the data is relevant but not readable, users feel the inexplicable tense struggling with the text or even miss some critical information.

Any color scheme may be readable enough if the designer studies the peculiarities of copy perception on different backgrounds and works carefully on the font choice. The nature of the content presented in the interface also plays its part: text-based interfaces aimed at reading as the core activity tend to use more color schemes based on light backgrounds while the image-based interfaces often apply dark backgrounds to amplify pictures performance and give them deeper look.

Travel Planner app uses a light background to make copy content readable even on the go

The webpage for the Tea Club website splits the screen with color and features copy content on the light background.

The page for a bookshop website is based on a dark background so the choice of fonts, their size, and contrast are different to ensure readability 

Typography

In basic terms, typography is the skin of the text content. The choice of fonts directly influences how quickly and easily users will perceive and decode the copy. Font size, width, color, and text structure – each particular point matters. What’s more, as well as images, fonts are able to add mood to the written message with their visual style. Typography in design is the art of balancing aesthetic text with the ability to read it quickly – and this game is not as easy as you may think.

In the aspect of making content clear, there are several impactful points such as:

• white space (negative space): the area between elements in a design composition
• alignment: placing and justifying text
• tracking: adjustment of space for a group of type characters which form a word and text block
• kerning: adjusting the space between two type characters
• leading: the spacing between the baselines of text
• line length: the number of characters used for one line in a block of text.

Working on the mentioned characteristics, designers tune the performance of text to make it not only eye-pleasing but also read easily. Not enough space between the words, too little distance between the lines or letters, too small font size or color that doesn’t create contrast with the background – all that stuff makes the text hard to read and creates tense for the user’s eye, although readers often can’t even explain what’s wrong. The balanced length of the line makes text bulks more readable and digestible for users. That is why designers pay much attention to typography issues in the creative process.

In the Nature Encyclopedia App the designer chooses readable sans-serif font to make the text easy to read; what’s more, for the charity pages, that feature more text, the background is changed to light. This contrast both enhances readability and marks the different nature and goals of the screens.

Visual Hierarchy

Visual hierarchy is an approach to content organization that makes the levels of content priority clear. It is based on Gestalt theory that deals with the psychology of visual perception of elements and shows how people tend to unify the visual elements. It organizes UI components so that the brain could distinguish the objects on the basis of their physical differences, such as size, color, contrast, style, etc.

It’s not a secret that coming to webpage users don’t start reading all the content as it is, they start with scanning it. For example, when we see the article in the blog, we’ll get the headline first, then subheadings, and only then copy blocks. Does it mean that the information in the copy blocks has a low level of importance? No, not at all, but this way users will be able to scan the headline and subheadings to understand if the article is useful and interesting for them instead of trying to read all the text. And if the headline and subheadings are done properly and inform the user about the structure and contents of the article, this will be the factor convincing to read more. On the other hand, if users see the huge and long sheet of text, they will be literally scared as they won’t understand how long it takes to read the article and if it is worth investing their time and effort.

So, with text content, it’s vital to present information gradually. For a copy, we are talking about the typographic hierarchy which includes different elements such as headlines, subheaders, body copy, call-to-action elements, captions, and so on. To build an effective visual hierarchy, all the elements need to be segmented into different levels.

The primary level. It includes the biggest type like in headlines. It aims at providing core information or drawing attention to the key benefit.

The secondary level. This is the type of elements that supports scannability, such as subheaders or captions which help users quickly navigate through the content.

The tertiary level. This one is for body text and additional data. It features a relatively small type still it should stay readable.

Negative space

Negative space (or white space as it’s also called) is the area of the layout that is left empty. It may be not only around the objects you place in the layout but also between and inside them. Negative space is a kind of breathing room for all the objects on the page or screen. It was already mentioned above as one of the factors of effective typography, but it also important in general user interface layout to set the connection between the text and non-text elements. For example, the amount of negative space will help you to see if the text and photo are connected to one message like in the case of image caption.

The architecture blog uses negative space as one of the core solutions enhancing the perception of content in the web interface.

Writing

As we recently told in our article devoted to UX writing, the text content in an interface is based on 4 basic features:

• clear (users understand what you talk about, the core message isn’t blurred or complicated)
• concise (the piece of text is meaningful, laconic, and concentrated on the goal, no empty talk is included)
• useful (the copy gives users necessary information or helps with interactions)
• consistent (the copy within the interface of one digital product keeps the same style, tone, voice, and terminology).

The good thing you can do with the written content for users of the app, website visitors, and blog readers is creating an atmosphere of human-like communication. Make your interface, landing page, or email talk like a helpful and friendly human with a clear style and voice of communication, without trying to awe and shock the interlocutor.

Tips on Better Readability and Legibility

1. Be short and consistent in the interface copy

Decide upon the main terms and names of operations and use them throughout the messages and notifications. For instance, if you’ve selected the word “delete” to mark the specific action, use it every time when this action is meant to be done, and don’t replace it with “remove” for some screens if the action is the same. Ask users to “Pay” instead of “Make a payment” – that’s easier to scan, faster to read, and you can make one word look bigger than a phrase for the button microcopy. Synonyms and elaborate phrases are good for making language bright and vivid in articles or books, but they may ruin user experience making users find the connections between synonymic terms instead of just using the product for solving their problems.

2. Apply content personalization

One of the ways to personalize the user interface and make it closer to users’ preferences is by letting users change the color of the background and set a bigger or smaller size of letters. Such functionality has a great impact on making content even more readable as nobody knows better than users what is more convenient for them.

Upper App allows users to choose the theme color that is the most convenient for them

3. Consider split screen for different types of content

Split screens got especially popular for interfaces based on the dark or bright background scheme. It features one more approach to proper readability: applying boxes or spaces with the light background for core data blocks, designers make the content more readable and add elegant contrast to the screen or page.

Watering Tracker App

4. Put one idea into one block of text

Working on the content in the aspect of scannability, try not to make the text fragments too long. Short paragraphs look more digestible and can be easier skipped in case the information is not valuable for the reader. So, follow the rule when you present one idea in one paragraph and start another one for a new thought.

5. Use numbers

Nielsen Norman Blog shared an interesting research finding: based on eye-tracking studies while users scan web pages, numerals often stop the wandering eye and attract fixations, even when they’re embedded within a mass of words that users otherwise ignore. People subconsciously associate numbers with facts, stats, sizes, and distance – something potentially useful for them. So, using numbers instead of text numerals, you influence the legibility and scannability of the text.

Website design for the environment protection community uses numbers as a part of the design layout and this way attracts attention to important data.

6. Don’t forget about the lists

One more good trick to make the text more legible and easily scanned is applying lists with numbers or bullets. They help to organize information clearly. Also, they catch the user’s eye so the information won’t get lost in the general body of the text.

7. Visually mark the key information in the text

Bold, italics, and color highlighting words or phrases in the text are old school but they still work successfully. This way you may attract attention to the specific data included in the paragraph. What’s more, the clickable parts of the text (links to other pages) must be visually marked. We are used to seeing them underlined, still highlighting them additionally with color or bolder font is even more effective.

8. Check the contrast

Contrast has a direct influence on the ability to distinguish text elements and read them quickly. Too little contrast makes the text elements coalesce into illegible spots, too much contrast causes eye tension and makes reading physically hard. So, firstly, remember about color theory that will help you to choose the palette with good contrast, and secondly, test the interface on different screens to make sure the contrast works properly in different conditions.

9. Play with fonts using common sense

Choosing the fonts, designers often want to apply something original and elaborate. Make no mistake: readability shouldn’t suffer for the sake of beauty. Still, it doesn’t mean that you should pass up the beautiful and catchy fonts: the typographic hierarchy helps to make good use of them. Sans-serif fonts are usually more legible while serif fonts look more elegant. Using a sophisticated or experimental font for a short tagline featured in big letters won’t harm the ability to read it quickly due to the considerable size of copy content. But if you choose it for long fragments of copy, the impact on readability may lead to poor user experience. Also, mind the color scheme: for example, dark background absorbs some part of the light from the other elements so there should be enough empty space between the elements, differently than it would work on a light background.

And this landing page features the choice of a serif font Domaine for the tagline. It visually reflects the style of the hero illustration. Yet, for the description copy block, the designer chooses a sans-serif font that is highly readable. 

10. Give the text enough air

As we mentioned in the article about negative space in user interfaces, if there’s not enough space between the elements, they become hard to read and demand additional effort. It may be a strong reason for eye and brain tense although many users won’t be able to formulate the problem. A proper amount of negative space, especially micro space, solves this problem and makes the process more natural. So, negative space directly influences the efficiency of typography on the page or screen. In music, pauses play the same role as sounds. In reading it works the same way: empty spaces placed correctly make the text easier to read.

11. Divide the blocks of content

One of the natural ways to divide the blocks of content is using subheadings or traditional dividers using horizontal or vertical lines. This way you let readers or users easily separate different elements and understand their interconnection in one layout. The negative space mentioned before also effectively works as a divider. Another way is by using images. It may appear not logical at first glance, but images do help to make the content readable and legible. For example, used in articles, they work as elegant and informative dividers that both illustrate the text content and separate different parts of it. With an image, you give users a brief rest from reading and even a long article may look not that overwhelming as it would without pictures. Illustrations, photos, and 3D graphics catch users’ eyes much quicker and are faster decoded than text. So, the images can work as directional cues and navigate users to the messages or calls to action presented in text form. Also, it’s advisable to make text harmonically work together with key images on the page or screen: this way they amplify the effect of each other.

The landing page for the Dance Academy divides the copy content into scannable blocks supported with images

12. Use the power of title case

Although there are hot discussions about using sentence case instead of title case to make the text feel more informal, for English speakers, it’s still a natural feature of the language that marks the levels of text hierarchy. So, consider the following tips about capitalization:

• Use Title Style Caps to mark field labels, actions, menu items, and page titles
• Choose Sentence style caps for longer copy such as page or field descriptions and tooltips
• Apply ALL-CAPS moderately, only to super important items (short taglines, brand name, core navigation points in website header, short call-to-action text, and abbreviations like OK).

Whatever choice you make, what’s really important: be consistent. If you decided to use the title case for all the buttons, follow that rule through all the screens.

The landing page for the Health Blog uses all-caps for button microcopy and header elements, title case in the tagline, and sentence case in the description.

Sure, all the mentioned points can be discussed further and deeper and unveil more ways to enhance the clarity of the content on the page or screen. Still, hopefully, today’s article will become a helpful checklist that will help UX designers to make the interfaces not only beautiful but also easily readable.

Useful Design Articles

UX Writing: Handy Tips on Text Improving User Experience

3C of Interface Design: Color, Contrast, Content

Negative Space in Design: Practices and Tips

User Experience: How to Improve Web Scannability

Hero Images in Web Design: When, Why and How

Color Scheme for Interface: Light or Dark UI?

Originally written for Tubik Blog, graphic content by tubik

Сообщение How to Make User Interface Readable: Tips and Practices появились сначала на Design4Users.

Video Hero Sections

In recent years, video content integration into web pages of all kinds moved to a new level. One reason is that it is getting more and more technically friendly for websites implemented on different platforms. What’s more, in the online world overwhelming users with tons of messages and a great deal of various information, videos become an effective touchpoint catching the users’ eye, quickly setting the needed atmosphere or demonstrating the product in no time. This year hero sections of the web pages look like the most popular place for the atmospheric video to impress website visitors from first sight.

Video hero section for the ecommerce confectionery website

Full-screen video background for the hero section of the horse riding club website

Video-based hero section for the website of e-commerce fashion accessories store

Website design for a digital transformation service

Atmospheric hero section for the website of Lumen Museum

Ultra Minimalist Navigation

Minimalism as a UI design trend has been getting stronger and stronger positions in recent years, coming out in a great bunch of elegant and stylish interfaces for web and mobile. Yet, now it is getting even sharper, with many design solutions based around an ultra-minimalist design approach to navigation with a super focus on content. Whatever debatable it is, implemented thoughtfully it has high chances not to hurt usability, especially if the target audience is a younger generation that’s well used to interacting with various interfaces and devices. Anyway, as anything minimalistic, this approach needs to be double-checked and tested well to be sure that everything hidden can be easily found by users.

Minimalistic and interactive home page for the furniture website

Quote app interactions

Interactive Details

Interactivity is now seen as a must in user interfaces, playing a big part in engaging users, adding emotional appeal, and giving the feeling of solid product integrity at every step of the interaction. Now UI designers are getting even more diverse and creative in that perspective.

Interactive home page for Illuminating Radioactivity website. It opens the field full of bright tags featuring popular characteristics of radioactivity and hiding the name of the project. Moving the mouse cursor, users remove the tags, as well as the website is going to erase the common stereotypes about the theme of radioactivity.

Smooth motion makes the interaction with the page of a fashion brand website even more dynamic, especially due to little details like the engaging motion of the thread uniting all the sections of the page in the process of scrolling.

Interactive web page for the web editorial about generations

Permanent exhibition page for Lumen Museum website, digitally echoing the real interactivity in the physical museum exhibition

An interactive page for the Credentially website lets users filter different benefits and functions of the service

Impressive Product Pages

Due to the reality of the pandemic times and adaptation to the new way of life, the year 2020 showed a rocketing growth of e-commerce and everything design-like connected to it, which is obviously going to continue this year. Naturally, both business owners and interface designers strive to provide not only a smooth and clear flow of sales funnel, item choice, and check-out process, but also make a bright impression and stand out in the conditions of the competition getting tighter and tighter. Along with the hero sections and home pages, product pages have become one of the major spots of design experiments and creative ideas in the aspect.

Impressive choice interactions for the product page for the website selling fashion accessories

Interactive home screen for the Exotic Fruit application where all the bright fruit images are interactive, so tapping a fruit the user moves to its product page. The product screen features the interactive panel allowing for easy choice of the number of items.

Combination of Visuals

Today, there is no more need to convince anyone in the advantages of images integrated into UX design. Another domain of creative experiments is trying combinations of different types of visuals in one interface. That’s where photos and illustrations work harmonically together, 3D and 2D art can support each other, and that benefit can get enhanced even more with motion design.

Event agency website combining 3D animation and line illustrations

Home page for ShipDaddy website combining animated 2D illustration of a brand mascot and real-life photos

Mayple website harmonically combining photo content and line illustrations

Stop Plastic website based on the limited color palette and impressive visuals on the crossroads of illustration and photography

Creative Data Visualization

Dealing with websites and apps, users often face the need to absorb and process differents data, stats, numbers, and the like. One of the tasks for user interface designers is visualizing that data both clearly and attractively so that it could positively influence usability, utility, and accessibility of the application, dashboard, or website. It seems that in 2021, we are going to observe a new wave of creative solutions for that aspect.

Credentially website design with a thoughtful approach to visualizing partnerships and numbers

User’s stats screens for the Calorie Tracker app

Stats visualization for Fitness App

Data visualization for a task tracker app

Finance Tracker app interactions

Consistency of Product and Promo Design

Considering the fact that today people are overloaded with information more than ever before, they tend to choose products that are easy to understand and interact with, and that’s where consistency of design solutions comes into play. What’s more, consistency builds a reliable foundation for the feeling of harmony in both how the product looks and how it works. This year we will witness even stronger trend of a consistent and comprehensive approach to the connection of digital product interface design and all kinds of design for its branding and promotion.

The consistent web, mobile and branding design for Vertt car-sharing service

A consistent approach to brand packaging and web design solutions for a confectionery

Consistency of product and promotional design solutions for a mobile banking service

Sophisticated Title Fonts

Typography has always been one of the crucial aspects of any interface design, covering the aspects of both beauty and readability. This year sees the trend of moving from “readability and simplicity first” to the more and more diverse choice of decorative fonts adding originality, mood, and elegance to the web or app layout. However, this design trend is also user-friendly and doesn’t hurt readability, as decorative and original fonts are usually applied to title text elements, which are of a quite big and therefore legible size.

Website for a horse-riding club

Website design concept for a photography contest

New-Level Animation

Motion integrated into user interfaces keeps playing a highly practical role and is aimed at setting higher levels of usability and interactivity as well as support the trend of well-crafted data visualization mentioned above. For the last year, this design sphere got a new bright sprint of evolution, featuring more and more creative experiments on UI animation, scroll animation, transitions, conceptual motion, etc. And in 2021 we are looking forward to an even higher level of creativity in the aspect of UI motion

Multilayered animation for Illuminating Radioactivity

Engaging and eye-pleasing animation for the login screen of the calorie calculator app

Loading animation for interior design website

Quotes App interactions

Animated Identity Elements

With more businesses going online, we can witness a more digitally-friendly approach to branding design as well. One of the hot trends this year is the animation of identity elements, making them more eye-catching, lively, and emotional in digital environments.

Animated brand mascot for ShipDaddy

Animated logo design for Uplyfe

Animated logo for a bakery brand

Emotional and lively animated logo for Gotikket service

Creative Use of Geometric Shapes

As one of the basic methods of visualization and composition, geometric shapes don’t lose their presence as functional or decorative elements of web and mobile interface design. This year we could see even more diverse examples of their integration in UI.

Elegant and eye-catching interactions based on geometric shapes for a designer’s website

3D Graphics

This year obviously continues and intensifies the integration of diverse 3D graphics into interfaces for web and mobile. As well, designers are getting more and more flexible to move from static to animated 3D elements to increase the level of their emotional appeal and user engagement.

Landing page with attractive and eye-pleasing 3D animation to promote an upcoming product

Prominent and Creatively Presented Photos

A couple of previous years witnessed custom graphics like 2D illustrations or 3D images overpoising photo content which was considered more traditional and conservative. This way designers got more flexible and adjustive in creating out-of-the-box layouts as there was a wave of negative feedback on the lack of originality in stock photos while producing custom photo content could be even more expensive and difficult to organize than getting custom graphics. This year, photo content seems to gets back on the scene, triumphantly and evolving. With more and more sophisticated compositions and attention to detail, creative collages and animation, sometimes even stock photos look super cool, let alone the fact that the production of custom photo content also diversified and got more affordable. So, now we are observing more and more designs with photos put in the center of attention: hero images that immediately set the mood and atmosphere, informative and catchy product images shown in a much bigger size than we used to see them before, stylish previews, banners, title images for blog posts, and so on and so forth.

Web editorial devoted to different generations

Bartending encyclopedia website

Ecommerce website selling home decor

Grid Experiments

Creative experiments with grids seem to be a non-stop trend for a couple of years, getting new expressions in 2020. The thought-out custom grid in user interfaces for web or mobile effectively supports the harmony of a layout and placement of the elements, also increasing a level of flexibility. It’s may also be the way to rethink the visual hierarchy and draw attention to the needed zones or interactive elements. Asymmetry, broken grids, and other experiments are getting even more daring and stylish this year.

Online editorial presenting the gallery of stories about the powerful women changing the world

The website design concept for a photography contest

Informative Illustrations

The trend of integrating custom graphics of all kinds into user interfaces also doesn’t lose its positions, with designers getting more and more focused on filling them with informative and meaningful messages rather than just decorative goals. From small graphic elements to memorable and emotional mascots, prominent hero illustrations and product images, 3D graphics, and animated stories – it seems, designers now are super armed for any educational, social, or business objective. Made in various styles, custom graphics effectively support the quick perception of the information on the page or screen.

Onboarding tutorial illustrations for Vertt car sharing service

Limited Color Palettes

With color being one of the vital factors of visual harmony, psychological influence, and attractive appearance for any interface, designers care a lot about color choice. As well, a color combination may become a solid basis of visual originality which is essential in terms of tight competition. So, designers never stop trying new uncommon combinations. Still, the major design trend at this perspective moving to 2021 echoes the tendency to minimalism and features implementing very limited or even monochrome palettes, not distracting users with a variety of colors and taking the most advantage of the chosen color or colors. For the last year, it resulted in a big number of elegant and super stylish designs, and we think it is going to progress in 2021.

Web editorial about powerful women that changed the world

Website design for a fashion brand

Certainly, that’s only a part of the design trends in user experience design, evolving and developing day by day. Anyway, looking forward to seeing what’s next, we are totally ready for new creative challenges and out-of-the-box solutions for web and mobile interfaces.

Originally written for Tubik Blog

Сообщение UI Design Trends for Web and Mobile We Start 2021 With появились сначала на Design4Users.

Landing Page Objectives

Why and when landing pages are used most often? As for the goals behind the landing page design, they can be different; yet, the biggest diversity of such web pages is found in the ecommerce sphere. In this field, they support both visitors and stakeholders presenting the particular commercial offers without distraction, in a helpful and attractive way. Creating special pages for every case means giving users directions, which is especially effective for big e-commerce platforms with hundreds or even thousands of items. Directing all the traffic to the home page, in this case, can lead to poor user experience, in particular when visitors come from marketing campaigns in outer resources. The risk is high that they will get lost immediately in the overwhelming amount of content and links on the home page. Or their attention will be driven away so the purchase won’t be finalized. A landing page is a solution to avoid these issues and focus visitors’ attention.

But landing pages are not only about selling and buying: there are also many other cases. They are widely used to present and promote:

• mobile applications
• educational resources
• charity platforms and activities
• communities
• events and meetings
• special announcements and information.

Anyway, the design process for any landing page starts from setting the clear and concise aim which should be achieved with its help. Let’s review the variety of examples for different goals. Most of the design concepts are based on well-checked approaches, so they feature:

• clear visual hierarchy
• catchy hero image
• bold and highly readable typography
• short scannable tagline
• readable and concise description
• instantly visible call-to-action element
• the color palette with emotional appeal corresponding to the message of the page

So, let’s get started!

Landing page for a photo service

This design has been created for the web promotion of a helpful digital product for those who love photography. The application allows a user to keep their photos in an organized gallery and albums, find the needed photos in short seconds and improve their looks with an AI-based editor. That’s a bright example of using custom hero illustration to support storytelling, add originality and make web marketing effective.

Landing page for a scuba diving course

When the season of water sports is at its full, for businesses in this area it’s important to reach the target audience that looks for activities, training, and entertainment through the Web. This landing page design has been designed from the perspective of that theme: it’s created for the company that organizes active lifestyle tours and workshops in Portugal and presents the course on scuba diving. The refreshing and atmospheric photo instantly transfers the mood and reflects the nature of the offer, split screen clearly distinguishes different interactive areas and the thought-out visual hierarchy makes the web page scannable.

Landing page for an innovative car wash service

Now more and more digital products are created not to sell, offer, inform or educate, but just to connect people that can solve problems of each other. This design is right about that kind of task: that’s a landing page of the website for a service that provides innovative car cleaning and offers those who want to join and earn money. This particular page is aimed at people who want to be hired as cleaners and join the team of local car wash providers. Cute and catchy hero illustration sets the positive mood and informs about the nature of the service letting all the other content be readable and clear on the airy light background.

Landing page for a mail management service

This page promotes a service for mail management: it unites and organizes all the emails and messages from a variety of channels – inboxes, messengers, social networks. This way, users that deal with lots of communication have the chance of being even more productive. The page composition and layout are built around the hero illustration that sets instant association with both the name of the product and the problem it solves. What’s more, the color accents of the illustration effectively work together with a CTA button, and the dynamic composition of the artwork supports the brand name Mailflow.

Landing page for speech recognition technology

Perhaps, there are no parents in the world who wouldn’t dream to understand each and every sound of kids cooing and babbling. That’s one of the challenges for modern scientific and creative teams, and the presented design is also about that theme. That’s a landing page promoting speech recognition technology in a collection of innovative projects. The pages of this kind are a powerful tool for building a digital product brand so it’s vital to make them catchy and emotionally appealing. Here this effect is reached with a super cute digital illustration that is also informative and instantly gives visitors the idea of the technology benefits. The choice of font for the tagline also supports that mood while the bright color accents make the CTA clear and visible.

Subscription page for a bookstore selling children’s books

Here’s the webpage for the online bookstore selling children’s books and its conversion goal is to engage users to subscribe to the newsletter. The hero illustration instantly creates the proper atmosphere and together with a simple tagline and description that explains the benefits, it encourages users to join subscribers. The dark background here doesn’t hurt readability in any way due to the thoughtful choice of fonts, but it really helps to make the image look deeper, atmospheric, and eye-catchy.

Landing page for a luggage delivery service

If you are a keen traveler or you have to move in business all the time, high chances are you know all the ins and outs of the luggage challenge. That’s one of the negative points for many people on road – and that’s the point behind the service presented in this design concept. Here’s the landing page designed for a delivery service that takes care of clients’ luggage picking it from the needed location and delivering it to the destination chosen by the client. The bright and catchy hero image and color palette instantly set the positive mood and harmonically combine with the tagline and interactive tab. Color accents effectively unite all the layout composition.

Landing page for car security app

For a mobile app, the goal behind a landing page is app installation and the core task is to concisely cover its benefits and functions. What’s more, you can create multiple landing pages for one app based on various segments of the target audience. It is an effective way to reach users and give them a quick presentation of the app telling and showing more than just screenshots on the AppStore. Here is a quick glance at a landing page of that kind: it presents the CarAid, a mobile application of the service to solve problems with a car and save drivers their time, money, and nerve cells. The page design is built around a prominent and a bit experimental hero illustration setting the original visual style and catching users’ attention.

Landing page for an art exhibition

In terms of high competition, one of the factors any event success depends on is its promotion. The landing page is an effective tool to unveil the benefits of the event and simplify the process of booking or buying tickets. As well as get potential visitors stunned with wow-graphics and effects setting the right mood and building up strong emotional appeal. This design features a landing page of that kind: its goal is to promote an art exhibition and let users quickly buy tickets. Prominent illustration, catchy palette and experimental typography will definitely catch the user’s eye.

Landing page for hiring platform

Finding a skillful artist for a design or marketing project sometimes feels like exploring the exotic area. This web design with a prominent hero illustration is right about that: it’s a page created for the web platform that helps artists and their clients easily find each other and together make the world even more beautiful.  This page features the choice of a serif font Domaine for the tagline. It visually reflects the style of the illustration and makes them harmonically work together as one composition. Yet, for the description copy block, the designer chooses a sans-serif font that is highly readable, this way reducing the cognitive load for readers and making the copy presenting benefits scannable.

Landing page for an innovative meal delivery service

When your day is tasty, everything gets better – that’s what today’s shot is about. Here’s a landing page for Quizine, an innovative service that delivers food of different national cuisines. That’s a project widely integrating brand-style illustrations in UI design. The web design is based on simplicity. It’s full of air and uses a limited color palette to avoid distraction and make the web pages scanned easily due to contrast colors and readable fonts. The original illustrations support a positive user experience with storytelling and give the layout original and trendy looks. Prominent call-to-action elements instantly focus users’ attention on the core interactive zones. Color also helps users understand the hierarchy of CTA buttons: filled “Make an order” button get a higher visual priority than the ghost button used to lead the visitors to an explainer video.

Landing page for a shopping delivery service

Here’s another landing page for the local delivery service, this time the one that does and delivers shopping for its clients. Catchy 3D graphics set the theme and in combination with an uncommon color palette give the page trendy looks that help the brand stand out in terms of high competition in this business segment. As the website is oriented toward local clients, the CTA is designed for a quick call as a priority action.

Landing page for an interactive mapping app

No secret, now websites and smartphones are much more for us than just sources of information and communication. They are used for multiple purposes and often become our digital assistants in daily basic operations. This landing page was designed to promote a digital product of that kind: it allows users to build interactive maps for their smart homes, offices and even public spaces. The catchy and concise layout with an artistic and a bit experimental hero image becomes an integral part of strong product branding.

Landing page for a cryptocurrency guide

This web interface concept is on the finance theme: it’s a simple and catchy landing page for a cryptocurrency service sharing an invite-only comprehensive guide. The goal of the page is to inform the visitors about the offer and let them join the community by sending the email address. Animated interactions add fun and life; generally, the design strives for a balance of business-like but friendly mood.

Landing pages for a productivity service

Having our hands full of various tasks, we tend to try tools and methods to boost productivity. This is a landing page for a productivity tool offering AI-based assistance in task management. The prominent hero illustration won’t let the user pass by, tagline and description present the key benefits of the offer and the CTA button engages the user to try the tool for free.

This page for the same service presents another feature of it – inbox management. One of the big challenges is communication in numerous channels, from email inbox to messengers and social networks, so the product offers the united inbox and AI assistance to boost mailing and communication for higher productivity. Following the same visual style, the webpage is built around the original and emotional hero illustration and solid visual hierarchy.

Landing page for a hair accessories store

One of the fundamental rules of commerce is to show the offered item at its best. This landing page demonstrates how to do it in the case of an e-commerce website by means of digital art. Here’s the page designed for an online store selling exclusive hair clips and accessories. Prominent and artistic illustration instantly sets the theme, gives aesthetic pleasure, and creates a strong emotional appeal, especially in combination with sophisticated typography chosen for the layout.

Landing page for a security service

This is another landing page promoting a mobile app, the security application that helps a user quickly contact the police and care about the safety of the neighborhood. It uses the visual contrast of a hero illustration full of irregular curves and thin lines and bold solid Druk font.

Landing page for a fashion event

One more landing page promoting an event: this time it presents a fashion event, gives it a brief introduction, and lets users quickly buy tickets. Prominent illustration, catchy palette, and bold typography don’t leave visitors any chance to pass by and create the artistic trendy look.

Landing page for environment protection community

With all the global problems our planet faces today, communities of people concerned with them and seeking solutions are growing to prevent the negative impact. This design is also devoted to that theme: a web page was designed for the website of the eco-aware community consulting businesses and manufacturers as well as launching projects devoted to environmental protection. The composition and color palette of the hero illustration support the emotional appeal and create an instant message about the theme. The visual hierarchy of the webpage sets the basis for scannability to make the major information, infographics, and CTA instantly visible.

Landing page for a Bauhaus event

The Bauhaus is often referred to as one of the most impactful modernist art schools of the 20 century. Its approach to teaching and the relationship between art, society, and technology had a great influence both in Europe and in the United States. The Bauhaus aimed to reunite fine art and functional design, creating practical objects with the soul of artworks. The school was operational from 1919 to 1933, so in 2019 the art and design society marked 100 years of Bauhaus with a big number of events, publications, designs, and artworks. This landing page design is also devoted to the theme and aimed at promoting the Bauhaus event. Obviously, the webpage follows the aesthetics of the art school approaches to art and design, first of all with bold color contrast of the limited palette, visual minimalism, and prominent typography.

Landing page for illustration conference

This landing page for the illustration conference builds the composition on the original and eye-pleasing animated hero image that will attract the target audience: designers, artists, and illustrators. The animation also supports the integrity of the transition between the pages. Here the designer chose a light background and pastel color accents that draw visitors’ attention to the needed layout zones and elements, and support the visual consistency of the composition in combination with the digital artwork.

Landing page for a social network management app

This catchy web page was designed to promote an application that allows users to manage all their social accounts in one place. The illustration has a dynamic composition reflecting the fast-paced nature of communication in social networks. The page uses a split background with a light part for the bright graphics and a dark part for the text content. CTA button works as an element uniting the general composition as a white element on the dark part. The icon of a computer mouse gives the visitor a prompt that the page can be scrolled for further information.

Landing page for a football final match

This web design concept was aimed at football fans: on the 1st of June, Madrid hosted a final of the UEFA Champions League – and two English clubs fought for the cup, which doesn’t happen all too often. We couldn’t help adding a pinch of fun and art to this event, and the creative search brought out this landing page on selling the tickets to the match. The hero illustration sends the vibes of the English tea ceremony and the characters are drawn to be well-recognized as trainers of the playing teams.

And here is a look at the page section aimed at sales: users can choose a place, get a recap of their order and make a payment right there.

Landing page for a currency converter

With easier and faster traveling, online financial operations, and global businesses, currency exchange and exploration of currency rates become a part of the routine for many people. Why don’t we add some style to it? Here’s a quick landing page concept for Currious, simple financial service with an online currency converter. Geometric pattern, clear tagline, ability to do the core operation right on the page, and quick connection to social networks of the service.

Landing page for a kindergarten

This landing page of the kindergarten uses a big funny and cute monster mascot designed and animated to entertain users and set the needed emotional background. The layout features playful but highly readable font, organizes the information in a clear list and marks the clickable elements.

Landing page for a babysitting service

This landing page design is full of cuteness. No wonder: it promotes the service connecting babysitters with their clients. The feeling of cuteness and positivity is supported by several factors, among which animated custom illustrations with funny characters play the key role. They transfer the message and the mood, create the needed atmosphere before the user starts reading about the service, and give the whole page a unique look. Although the color palette is pastel and peaceful, creating enough contrast and making the core details scannable. Smooth scroll animation enhances the feeling of integrity.

The landing page includes all the classic components: it describes the service, gives the direct connection to the top professionals, features testimonials from clients and shows users how to contact the service representatives. What’s important, users aren’t forced to scroll the entire page if they want to apply for a babysitter quickly: they get the needed buttons to do that right from the first pre-scroll screen.

Useful Articles and Design Collections

Check more creative sets of UX design concepts and articles on best design practices.

Negative Space in Design: What It Is and How To Use It

How to Make User Interface Readable: Tips and Practices

10 Reasons to Apply Illustrations in User Interfaces

22 Impressive Web Design Concepts for Various Business Objectives

5 Basic Types of Images for Web Design

The Anatomy of a Web Page: 14 Basic Elements

Photo Content in User Interfaces: 7 Basic Ways to Use

Take My Money: UX Practices on Product Page Design

5 Pillars of Effective Landing Page Design

Design for Sales: 10 Creative UI Designs for Ecommerce

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение 26 Creative Examples of Landing Page Design by Tubik появились сначала на Design4Users.

Today, our fresh collection of interface designs in D4U Inspiration gallery is also devoted to this trend: welcome to review a bunch of app concepts that push neomorphic UI forward. Get inspired!

Stylish and impressive music player design in neumorphic style by Filip Legierski

Light and dark mode of the mobile banking app design in neuomorphic style by Heartbeat Agency

Mobile screens of a security and cleaning app with the effect of volume by DTail Studio

Neumorphic app design concept featuring dark background and bright color accents by Dmitry Gavrisov

Light and dark mode for the neumorphic washing machine screens in the smart home application by Dimest

Book subscription app by Riotters

Neumorphic user interface for fitness app by Fireart Studio

App design concept trying the potential of neumorphism by Rifaet Uday

Sleep cycle app designed in neumorphic style by Devanta Ebison

Neumorphic app concept by David Tsaturyan

Catchy banking app designed with neumorphism approach by Filip Legierski

Neumorphic UI kit for a banking app by Mikołaj Gałęziowski designed in light and dark themes

Fitness app design concept in neumorphic style by Mary Tokar

Clock app concept inspired by neumorphic approach by Jatin Lathiya

You may also like the collections of ecommerce app designs, web designs for events, user interfaces for finance management, creative logo designs, UI concepts for education, and other D4U Inspiration posts

Сообщение UI Inspiration: Neumorphism in Mobile Design Concepts появились сначала на Design4Users.