Project and Client

Crezco is a fintech product that employs technology to eliminate unnecessary expenses and frictions in trading for businesses, bringing suppliers and buyers together and supporting their growth. That is a creative and modern solution, especially for small businesses that focus on what matters most, while payment processes are all covered with Crezco. The service strived to set up a solid and trustworthy brand image and communication that would clearly transfer the idea of reliable and straightforward financial operations and business support.

Process

The creative team aimed to create an identity that would translate the key brand vision: to make inefficient markets efficient and speed up economic progress everywhere. Crezco’s identity becomes a communication tool that helps to address a broad and diverse community and conveys the product’s advantages.

The central idea that influenced the visual style of brand identity is the creative approach to the traditional bar charts usually used for financial reports and stats. They were transformed into a balanced and harmonic design system consistently used across all the brand touch-points with its customers, from logo design and animation to the diversity of both tangible branded items such as business cards, clothes, posters, billboards, and digital communication in social media.

The brand color palette is based on several shades of deep green and pale green with accent colors such as coral and beige. Such a combination is flexible for playing with color contrast and setting solid readability and legibility for different channels and spots of visual communication. The choice of typeface fell on the elegant and readable Object Sans.

And here’s a closer look at the logo design based on that approach. It is a combination made up of a solid square symbol based on the ideas of transformable bar charts and the typographic part unveiling the brand name. What’s more, based on shapes psychology, straight lines and right angles of a square give a sense of reliability and security, and people strongly associate squares and rectangles with buildings the reason why they bring a feeling of trust and authority, which also was a good association to set about the financial service.

The approach described above was developed into a set of branded and advertising items to grow brand awareness and recognizability via various customer touchpoints.

Outdoor advertising billboard design

Business cards design

Booklet/notebook design

Branded badges

Branded tote bag design

Advertising poster design

Branded video commercial concept

The design approach set for branding was also consistently stretched to the website, providing information on the problem-solving potential of the service, answering frequent questions, and engaging visitors to try its benefits to amplify their business. Light and airy web pages are built on wisely arranged content uncovered gradually, with easily reached CTA elements for each section. Also, the core navigation in the sticky header is easily reached from any point of interaction with a web page. Solid visual hierarchy and well-mastered negative space make the website balanced and easy to use while smooth and stylish web animation and vibrant visuals add emotional appeal to the user experience.

Obviously, being innovative, technological, and intangible, services like this need to use a lot of text content to introduce their benefits to the customers and convince them to try. So, the effective solution here was to divide content into small logical pieces that could be easily scanned and understood. The designers supported them with simple and clear graphics to make the content perceived and remembered even easier.

Two more small but important details to think over and design were the favicon and app icon, which play a significant role in setting the consistent visual connection across channels.

Considering the actual needs of such a fintech service, the team has also developed the concept of the mobile application, with functional and attractive screens, big noticeable numbers, neat icons, and intuitive interactions, keeping visual consistency with the branding and website design, this way making all the types of connection with the service feel like one integral customer experience.  Take a look at the mobile screens below.

Taking into account the impact of digital marketing via social media channels, it was also essential to think over the social posting templates that would keep up with the general brand approach. Below, you can see some of them, setting the general idea of what could Instagram posts and stories look like.

So, for our team, this project was a remarkable case of collaboration with progressive financial technologies, while the Crezco brand obtained a well-developed and practical design system that supports creating a clear and informative field sharing its positioning as a reputable service that makes direct bank transfers as convenient as card payments but without the fees.

New design case studies are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

FarmSense. Identity and Web Design for Agricultural Technology

Carricare. Identity and UX Design for Safe Delivery Service

Otozen. Mobile App Design for Safe Driving

Uplyfe. Identity Design for Health App

Bennett. Identity and Website Design for Tea Brand

FluxWear. Web Design and Development for Health Tech Product

Magma Math. Web Design for Educational Platform

HotelCard. Brand Identity for Hotel Offers Service

Nibble Health. Identity and UX Design for Healthcare Fintech Service

CSConnect. Website Design for Immersive Experience Marketing Platform

ProAgenda. Identity and Website Design for Golf Management Service

THT. Website Design for Electrical Engineering Service

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение Case Study: Crezco. Branding and UI/UX Design for Fintech Service появились сначала на Design4Users.

Personal finance tracker design by Tubik applies dark background, trendy graphics and bright color accents for clear data visualization

Airy and skeuomorphic design for mobile banking app by Heartbeat Agency

Payment splitting app by Netguru

Tablet view for a personal finance dashboard by Dannniel

Dashboard and mobile user interface design for Home Budget app by Tubik

Expense tracker application by Eleken

Finance application in light and dark modes by Awsmd

The user interface designed by Cuberto for an app analyzing spending behavior

The UI design concept for personal finance app by Anastasia

Bank application design by Brave Wings

Wallet application design by STFN

Dashboard design for currency exchange platform by Widelab

Mobile wallet app design for making or requesting payments and managing the transactions by Fireart Studio

Interactions for finance app aimed at shared expenses management by Tubik

UI design concept for a financial app by Sebo

Finance tracking app by Ann Negrebetskaya

Mortgage calculator UI by Extej

Finance management app design by Anastasia

Fintech Kit interactions by Hero

Mobile interactions for a cardholder app by Heartbeat Agency

The interactions for a banking app by Khonok Lee

You may also like the collections of ecommerce app designs, web designs for events, creative logo designs, UI concepts for education, and other D4U Inspiration posts

Сообщение Foot the Bill: Inspiring UI Designs for Finance Apps появились сначала на Design4Users.

This theme built up the foundations for a new UI design concept created in terms of Tubik UI Fridays: one of the creative sessions was devoted to Home Budget, the application for finance management. The creative team of UI/UX designers Ernest Asanov and Dima Panchenko and motion designers Kirill Erokhin and Andrey Pixy worked under art direction by Sergey Valiukh. Let’s review what design solutions were presented for the task.

Task

UI/UX design for the web and mobile versions of a personal budget manager

Process

Describing the functionality of the app in general terms, Home Budget allows users to manage their expenses and incomes, creating the extended database for tracking financial flows or changes and getting comprehensive stats. The app was planned to have two variants: the web version presented with an informative dashboard and the mobile version giving simpler information and enabling to add new data quickly and easily.

For both variants of interfaces, the designers agreed about the dark background of the layout and the fonts which would have a high level of legibility for both letters and numbers.

Dashboard

The web dashboard was aimed at presenting extended stats for a particular period. The choice of generally dark interface enabled the designer to create an attractive layout with prominently visible colored details drawing users’ attention to the interactive zones of key importance.

With the dashboard, the users can get the data about their expenses and incomes processed and shown as a variety of statistics for a particular period. As we can see, different blocks of data are organized around cards. The presented page features an overview of the core blocks for the period of the recent week. The horizontal menu in the top part presents the navigation zone enabling the user to set the default periods of overview such as last week or last month as well as choose the custom period they are interested in.

The cards present such information blocks of data:

• the menu with quick access to popular categories of expenses
• information on total expenses and frequency of transactions
• the list of popular transactions
• the cloud of expenses and the weekly average rate in comparison to the previous period
• the line graphs of expenses and income for the chosen period graded by day on the horizontal axis and sums on the vertical axis
• the map with the pins marking the most frequent locations of spending money
• the block of recommendations based on financial operations of the period.

Another visual detail that could be mentioned is that for the graphs and markers presenting actual financial changes, the designer applied green and red colors which are widely recognized as signs of positive and negative financial balance. Also, the list of popular categories supports the presentation of each particular category with both name and icon to enhance the navigation and make interactions intuitive.

Here’s a piece of animated interactions with the dashboard. Slight unobtrusive motion of the layout elements supports natural microinteractions. When the graphs expand, the other blocks shrink naturally leaving the names of theme blocks visible and readable so that users could continue transitions easily.

Mobile UI

The other direction of the creative process was focused on the UI for a mobile app. While the dashboard is aimed at not only adding information but also presenting the results of its analysis, the mobile interface has the other core focus of functionality: first of all it is concentrated on having the user informed about the operation of the current day and enables to add new data in different environments and on the go.

Here is the feed of the latest financial operations, marked by categories shown via icons. The top part of the screen shows the tab of the users’ basic data and marks the credit card used currently. Also, you can see the graph reflecting the flow of finances during the day showed with vertical bars. To interact with it, users can apply horizontal scrolling. When the tab is active, the bottom shadow gives a prompt on that imitating interaction with physical objects.

To get access to the core zones of interaction, the users can press the hamburger button located in the bottom left corner which supports usability for those, who use devices with big screens. The application also shows the important notifications or recommendations to the user: they are shown in the top part of the screen, under the profile tab and over the bar chart zone. The notifications are presented in different colors that mark the nature of the message, for instance, applying orange for warnings and blue for reminders.

Also, the user can interact with each particular position in the list. Left swipe opens the menu of options marked with icons: the entry can be quickly edited, shared or deleted.

The mobile interface was also supported by animations. The one above shows the interaction with the hamburger menu divided into three sections.

Another piece of the animation shows interaction with the feed of financial operations for the current day. The warning notification adds more dynamic experience, attracting user’s attention with pulsing movement, and can be removed with a left swipe.

This project has started the deeper immersion into the world of digital products for financial management for the Tubik team and that was definitely the inspiring experience to be continued in further creative sessions. Follow the updates for new concepts and welcome to check the previous cases from Tubik UI Friday: landing page for Big City Guide and mobile interface for Night in Berlin app.

Design Case Studies

If you are interested to see more practical case studies with creative flows for mobile and web design, here is the set of them.

Nature Encyclopedia App. UI Design for Education

Florence App. Illustrations for Healthcare Service

Inspora. Brand and UI Design for Virtual Stylist

Bitex. UX Design for Stock Analysis App

Slumber. Mobile UI Design for Healthy Sleeping

Real Racing. UX and UI Design for Mobile Game

Tasty Burger. UI Design for Food Ordering App

Watering Tracker. UI Design for Home Needs

Originally written for Tubik Blog

Сообщение Design Case Study: Home Budget. UI for Finance появились сначала на Design4Users.