What Is Product Page

The product page is a page of the e-commerce website that provides a customer with all the needed information about the particular item, allows them to check various options if they exist, and enables a customer to quickly proceed with the purchase process if they decide upon buying the item.

Unlike a real point-of-sale, an e-commerce website doesn’t provide physical contact with an item or assistance from shop staff. Product page becomes the major source of attraction, impression, information, and persuasion. That’s why its design, navigability, and usability play a crucial role in growing sales.

As we mentioned in our guide to the basic web pages, a badly designed product page may waste all the effort (usually massive and complex) taken to bring the buyer to the website and to this particular product. So, besides the attractive product presentation, focus on functionality, clarity, readability, and intuitive navigation.

Product page concept for a gardening e-commerce website

Typical Elements of Product Page

Basically, a product page:

• shows the image of the product
• gives all the needed information about the product
• allows users to check different color/model options (if any)
• enables visitors to see the reviews, comments, and ratings from earlier buyers
• allows for adding the product to the cart or wish list
• shows other relevant options.

Additionally, the product page may include such options as a comparison of different items, especially popular on websites selling different devices and appliances.

Product page interactions for Bennett, a tea brand e-commerce

Based on that, here’s a checklist of basic elements of the product page layout:

• name/title of the item
• photo
• price
• item availability
• add to cart/add to bag/add to basket/buy button
• add to favorites/save to wishlist button
• description
• social proof: rating, reviews, the number of previous buyers, the number of people looking at the item now, etc.
• choice of color
• choice of model
• choice of the number of items to buy
• size guide or calculator (for clothes and footwear)
• extended details (materials, technical specifications, dimensions, weight, special features, etc.)

The list above doesn’t mean that all the points are obligatory for any product page. The choice will depend on analyzing multiple factors, understanding the target audience, and careful prioritization to see which points to include and which may be eliminated from the list for this particular type of goods or kind of customer.

Product page first-screen view on Walmart

Design Practices for Product Pages

Visual Demonstration

Ecommerce platforms are the best place to prove the saying that the picture is worth a thousand words. Not able to contact the item physically, visitors will count on the visuals of the product to make their first impression about the goods. What’s more, images are noticed and decoded faster than words; they will be the first element attracting the visitor’s attention. They present the part of the content which is both informative and emotionally appealing.

That’s why many e-commerce platforms:

• use a set of images to present one item from different points and angles
• apply zoom functionality to enable a visitor to look at some parts of the photo closer, see the textures and small details
• combine the photos of the item with photos of it on a model or in the proper environment to give a better understanding of its looks and sizes

Product page first-screen view on Marks and Spencer: a combination of several photos shows the item separately and on the model

The approaches to photo content can be different and depend on both general brand strategy and particular campaign or collection style. However, what unites them all is:

• originality: special shootings are organized to make custom photos that correspond to the style defined in a brand book or specific campaign guidelines
• high-quality: no doubt, the quality of photos directly influences the impression about the particular item and the brand in general
• optimization for the web: being quality, photos shouldn’t be too big as it can dramatically influence the loading time, which in turn has a great impact on SEO; also, pages loading slowly are the solid reason for high bounce rate – unless the website offers something absolutely unique and super exclusive, people will just go away instead of waiting.

Product page for the niche brand of underwear, using photo demonstration on model

Except for images, other media, more complex or interactive, can also be used. Among them, you can now find:

• product videos, detailed video reviews, and instructions
• 360-degree view of the item
• augmented reality technologies helping people to observe the item in their own environment or try it on virtually

The product page of GNO Blankets website uses video demonstration and graphics with detailed demonstration of product layers.

Obviously, these types of media are often more complicated, time-consuming, and expensive in production than photos. So, the decision on their worthwhileness is usually based on the type and price of the offered item. For example, to sell a 5-dollar T-shirt, photos may be enough, but for buying a massively more expensive fridge, smartphone, computer, or even a car, customers need more convincing in the decision-making way. And in this case, expenses on the more complex but more impressive, persuasive, and informative visuals and media could be a worthy investment.

A creative product page concept for a website selling niche accessories applies special realistic effects to the functionality of a model choice.

The pet shop website uses video demonstrations of the items as a convincing way to see how the product works in the environment and sets the needed emotional connection.

Informative but Simple Description

The saying that people don’t read anymore has nothing in common with the product page: when customers are deciding upon spending their money, they do read what they need to know about the product they are going to buy. Still, it’s not the reason to overload the description, as the attention span is quite limited. The description text should be concise, factual, simple, and talking in the language of the audience. It should answer the basic questions: what the product is, what it looks like, what it does, and how it does it. And better to do it from the first lines, which have the highest chances to be read, instead of filling them with standard marketing hooks shoppers are already sick and tired of.

Another rule of thumb here is connected to the previous point: show, don’t tell. Well, it’s better to say, tell, but also show! Don’t just describe in detail how the bag looks inside – show the photo. Don’t just tell how beautifully this neckerchief matches that jacket – show the photo. Don’t just mention the size of a toy – show the child playing it. Combine the power of words with proper images to make the experience much more effective.

Product page first-screen view on Uniqlo: the page features a concise and informative description of the item and puts the details on materials and care in another tab, both in the pre-scroll area of the page. Another good thing is a clear definition of model size on the photo, allowing the customers to instantly understand the proportions.

The product page for the cosmetics website uncovers the information about the product gradually, with the core data above the fold, supporting the prominent item visualization; the split-screen approach helps to divide visual and text zones to make them easily scanned.

Super Obvious Call to Action

Calls to action (CTA) should be instantly noticeable. In e-commerce interfaces, CTA elements are the core factor of effective interaction with the product; they play a crucial role in usability and navigability and, therefore, in getting profits. When all the path of interaction and transitions is built clearly for users, but the CTA element is not obvious, misplaced, or designed badly, the risk gets higher that users will get confused and need to make an additional effort to achieve their goals – which is annoying. Therefore, the risk of poor conversion rates and bad user experience grows.

ASOS product page first screen: the CTA button differs from everything else on the page due to color contrast and is instantly noticed in the light, airy layout.

Focus on the Item

No doubt, thinking about the layout and content of the product page, both stakeholders and designers feel the urge to fill it with everything possible, and even more, to make the page super informative. However, be careful as this strategy may do a dirty trick: in that flood of information, the focus gets blurred, and visitors can get too distracted to make a decision. How to find the balance?

On the one hand, it’s recommended not to overload the page with a great deal of information that will overwhelm customers and distract their attention from the major goal – to make the purchase. On the other hand, visitors aren’t ready to jump from one page to another to get different information about the item they are interested in. Therefore, the designer has to take the time for thorough research on the issue, prioritize carefully, and find the balance of data that needs to be provided on the product page.

Is there a golden rule for all e-commerce websites? No way, as different customers and markets have different needs, and the type of the product also influences the choice of core and secondary information to show. The analysis of the target audience and user testing can give clues on what information is required for the specific categories of items or services.

Creative product page design for a niche perfume website focuses on item presentation amplified with an atmospheric video background and special effects.

The more pricey, uncommon, or innovative the product, the more information the customers usually want to get about it. And even for common stuff, there may be tons of questions and hesitations. Sure, all the needed information should be accessible from the product page, and the challenge for UX designers here is to find a way to organize it properly. Technical details, materials, weight and size, size chart or calculator for clothing and footwear, functionality for comparing the item with a similar one, and so on and so forth – any of those details can play the premier violin in a story of a particular item.

Use the principle of the inverted pyramid and uncover information gradually, from the most important and demanded shown first to more and more specific details unveiled further.

Instead of creating intrigue, be open, direct, and clean in content presentation.

Try to put all core information in highly readable form on the above-the-fold part of the page.

And test, test, test again, analyze the time on the page, heatmaps, and clicks, ask and analyze to know what buyers really need and what makes shopping convenient for them.

The product page on Amazon is based on the principle of the inverted pyramid: this above-the-fold view shows the core information and functionality buyers want and need to know about this type of product first of all. Engaging social proof is marked by the label of #1 New Release and shows what other products are often bought together with this one.

The second screen uncovers more about the actions of other customers interested in this theme: two sections, visually attractive due to the focus on product images, uncover other items customers view or buy.

And only after that, when scrolling further, users can find extended information, editorial reviews, etc., based on text without visuals.

Intuitive Navigation

Every button, link, and card design can change the conversion rate significantly. It’s vital always to remember: in the intense competition we observe in e-commerce now, buyers aren’t ready to wait or waste their time on unnecessary operations or efforts to understand where’s what they need. What they do demand from e-commerce is an experience that is faster, easier, and more convenient compared to going to the actual store. If this website doesn’t give it to them, they will look for it somewhere else.

So, adding to obvious CTA, make sure that users can effortlessly do common steps, for example:

• find search field
• use breadcrumbs helping to quickly understand the current position in the website hierarchy and probably take a step or two back instead of just going away
• be totally sure which elements on the page are clickable
• see if the item is already in the cart
• see the number of items in the shopping cart or bag (usually in the website header)
• use the power of visual dividers and common directional cues to perceive the information faster
• find the contact information and navigation links in the website footer

Product page first-screen view on Target: multiple photos of the item, both clean and integrated into the environment, clear and instantly noticeable controls for choice of color, the obvious search field in the header, breadcrumbs creating the secondary navigation level, social proof in the form of ratings and questions, and clear call-to-action element.

Consistency

Consistency means that the product communicates with the user in the same or similar way, whatever point or channel of communication. In terms of user experience, it means that similar elements look and function similarly, this way reducing the cognitive load and making interactions smoother and more intuitive.

In e-commerce interface, it touches both:

Internal consistency is about different parts of your interface or brand that look and behave as one clear system. For example, when you make all the CTA buttons on different pages or screens of your product colored and designed the same way, visitors can learn fast and will be able to quickly distinguish them at any step of their user journey.

External consistency is about parts of your interface that look and behave as typical patterns for most products of this kind. That’s, for example, when you use a shopping cart even on the website selling non-tangible products or underline the text links to give users a hint that they are clickable.

Sephora product page first-screen view: expected navigation in the website header, easily recognizable for e-commerce shoppers, super obvious call-to-action button, arrows used as the clearest directional cues for most users around the web, focus on the item presented in different visuals and highlights important and influencing decision-making for the target audience.

Power of Known Patterns

Adding to the previous point, UX designers would better never underestimate the power of habit. In UI for e-commerce, especially in the red-ocean spheres, the primary goal is not to shock and awe. Basically, UX designers become a friend or at least supportive shop assistant who greets visitor, guides them around the store, takes a right to the items they want, and make the checkout as fast and simple as possible. To make that all possible, designers should base their decisions on how actual customers behave.

There are many articles and videos calling creative people to hear their hearts, trust their guts, and think out of the box. However, design is not just pure creativity striving to show all the power of original solutions. First of all, it’s a way to solve the problem and make users happier. So, it’s vital to look at the interface from the user’s perspective and find a way to make interactions that will provide a smooth and easy way to purchase.

The power of habit plays a big role in the products of this kind. Choosing a layout, menus, or icons that stand too far from the ones users are generally accustomed to often brings confusion and frustration. For a simple example, the usage of any other image instead of a magnifying glass to mark the search field can result in a bad user experience as buyers know that visual symbol and will look for it. If you are ready for such experiments, take time to test them well and ensure that customers are ready for them, too.

H&M product page design is based on a minimalist approach: the first-screen view is designed around prominent images, model choice options, elegant and readable basics (product title, color name, and price), a heart icon as a well-recognized visual trigger of adding the item to favorites and a noticeable CTA button. Even the size options are hidden in the dropdown menu to put the number of controls to a minimum and focus all the attention on the visuals. Sure, it means additional clicks and scrolling; however, the approach may be reasonable and effective if the customers are used to this flow and appreciate this particular style, consistently reflecting the brand image in general.

In the article on home page design strategies, we mentioned that the website is made not for creative contests or galleries of fame but for real users. The positive impact of habit in terms of user experience can be stronger than the wish for revolution. No doubt, the dose of uniqueness is needed, but not so much to knock down the user. In e-commerce UI design, often aimed at quite a diverse target audience, too much of a revolution might scare and provoke hesitations: do I really need to buy this thing, a user may think, if it’s so hard to get it? Study the interaction patterns and typical products for that particular target audience to make their habits their power. And don’t forget to check that all the icons on the screen don’t have a double meaning; support them with text labels where needed. Strive for the balance between innovation and traditions.

Narrowing the focus, we may also talk about the power of habit for a particular e-commerce website. You could have read numerous reviews of the “poor UX design” of this or that e-commerce giant, breathing fire and brimstone into old-fashioned solutions or complex navigation. However, thinking deeper, it’s easy to understand that they activate the power of habit as a major approach of respect to their buyers, as plenty of their customers have been with them for many years. It’s not because they don’t know how to change; it’s because, at some stages of business development, the cost of change may be too high. It doesn’t mean that the changes are never made; they are just not as revolutionary and made in small steps.

Product page above-the-fold view on Etsy marketplace

Scannability and Skimmability

It’s already well-known that when coming to a website or app, users don’t usually read and observe all the content on the page or screen. Instead, they start with quick scanning to understand if it contains something they need or want. Knowing the eye-tracking models, Gestalt principles, and laws of visual hierarchy, designers and information architects can put the core data and interactive elements into the zones of high and natural visibility. Other factors making product pages scannable are readable typography and enough white space.

There are numerous things that have an impact on decision-making, and harmony is one of them. Eye-tensing color combinations, unreadable or not combining fonts, aggressive background, intrusive pop-ups or animations, annoying sounds, or pages loading for ages – any point of that stuff can spoil the experience quickly, distract users, and move them away, sometimes even without a clear explanation what they didn’t like. Details matter; think over them and organize them well.

First-screen view of the product page on George: due to the light, airy layout, the page looks clean and simple, but at the same time, it’s highly informative even at the stage of fast scanning.  

Dark, elegant, and catchy product page for the neon signs shop, balanced and scannable

Fewer Clicks

If going from page to page or jumping from screen to screen is not a part of the journey into the sales funnel, save every user’s click possible. Too many operations are tiring and annoying, which is a kind of negative emotion. And emotions have a huge impact on user experience and make retaining users much harder. Minimize the number of clicks on the way of choosing and buying whenever it’s possible – this way, you respect the user’s time better than the politest words of thanks. For example, avoid dropdowns for a small number of choices in basic options such as color or model choice.

Product page first-screen view on Sportsdirect website: no information is hidden in dropdown menus, so it’s super easy to scan the availability of models and sizes, the CTA is seen immediately, the number of items is changed easily by typing or manipulating plus/minus controls, arrows show how to see more images, and breadcrumbs help to jump back to choosing other items easily.

Exotic Fruit e-commerce app uses a tab for adding the needed number of products with a simple tap.

The OldNavy product page integrates the section of offered combinations with other items from the website, and it is not just an image to get buyers inspired: on hover, the shopper gets the list of links to items with basic information, which enables them to easily get engaged in further shopping and makes the relevant product accessible quickly.

Social Proof

Social proof is a big factor of impact on the decision-making process in both the physical and digital worlds. It is a psychological and social phenomenon of people copying the actions of others to undertake behavior in a certain situation. This term was introduced by Robert Cialdini in his 1984 book Influence; the concept is also called informational social influence.

In e-commerce, the experience of the previous buyers influences the behavior of the next ones greatly; that’s why ratings, comments, and reviews are needed, especially on mass-market platforms. They help customers feel united with a group of similar buyers, which is easy to feel in the actual store among other shoppers but even more needed in the online shopping experience when you are shopping alone in front of a computer or mobile screen. What’s more, reviews can answer the questions the customer has and, this way, support the positive decision about buying – or prevent from buying the wrong item and having a negative experience.

Here’s the product page on OldNavy: the first screen view, among all other details, includes the social proof showing the rating of the item with the number of people that marked it. Scrolling down, buyers are getting even more engaged: except for relevant products to combine this item with for the perfect outfit, the page uncovers the relevant items other customers looked at and liked, and further customers’ photos and details on reviews.

Interactivity

With more and more buyers online, brands and retailers can analyze more data about their behavior, needs, and wishes and integrate new approaches on that basis. Interactivity that imitates seeing the item from different angles and manipulating it, trying on the clothing or footwear, testing the make-up options on your face, virtually placing the piece of furniture or decor into your room – all that and diversity of other innovations are becoming more and more accessible and affordable due to the creativity, customer experience care, and new technologies. And sure, they help customers to make a decision.

Another vital aspect of interactivity in e-commerce now is personalization and customization, when people can customize their purchase instead of just choosing it from the catalog. Choosing a custom combination of flowers for a bouquet, customizing the burger or pizza with favorite ingredients, collecting a personal outfit or family look instead of just buying ready-made ones – able to add their own personality to the offer, many shoppers feel ready to buy.

Tasty Burger app allowing for creating custom burgers to buy

Mobile Adaptation

Needless to say, there are many daily things people do with their smartphones nowadays, and shopping is becoming one of the top options. Besides, mobile adaptation is among the core web vitals of search engine optimization. If you want an e-commerce website to be googled successfully and let the visitors have a seamless shopping experience from any device, make the product page mobile-friendly and reconsider the layout to make the interface convenient and navigable for mobile devices. Some e-commerce platforms go even further and also invest in creating their native applications for iOS and Android, but for many small businesses, it may appear not affordable or even not reasonable. Anyway, the product page, as well as the rest of the website pages, should be responsive and mobile-friendly, no matter if the native app exists or not.

Minimalistic product page for a fashion brand e-commerce focused on photos, easy choice of color, and responsive to be used on any device

404 Error

With product pages intensively used and often updated, there are different cases of running into an error. People can accidentally mistype a letter in the URL, or the page they saved before may not already exist as the product is already out of stock. Make sure not to let customers come across an empty error page and go away. Connect them to other pages, offer relevant options or categories, and do everything to take advantage of the error page involving a customer to check something else.

404 error page for a fashion e-commerce website

Bottom Line

Sure, the decision on the design practices to choose for a particular e-commerce project is a matter of thorough thinking, and the solutions on what to use and what to leave will be based on many subjective factors, from the type of product and market segment to the company budget, employers’ skills, individual tastes and specific needs of the target audience. The approach to mass-market e-commerce differs from the approach to a narrow niche. The approach to various generations of customers will be different.

Yet, all the practices mentioned above won’t work properly if the major condition of the commercial world is not followed, which is: the product should be good above everything else. All the other steps, investments, and practices make sense if the website sells quality goods and makes a website or app its channel of sales, not the place of lies and tricks.  Anyway, if the products you offer are good and the customer is already on the website, let the product page show the item in its best light and help the shopper to feel it like home, convenient, clear, and friendly.

Useful Articles

Here’s a bunch of articles to dive deeper into the themes of e-commerce, web usability, and user experience design.

UX Design for E-Commerce: Principles and Strategies

11 Profitable Strategies for E-Commerce UI Design

The Role of Branding in UI Design

Business-Oriented Design. Know Your Target

Product Page Design Inspiration: 17 Ecommerce Web Designs

Design for Business: User-Friendly Way to Profits

Two Types of User Motivation: Design to Satisfy

5 Basic Types of Images for Web Content

Web Design: 16 Basic Types of Web Pages

Error Screens and Messages: UX Design Practices

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение Product Page Design: Best Practices on UX for Ecommerce появились сначала на Design4Users.

Mountain Resorts Website

This website design invites you to get stunned by the atmospheric mountain resorts and instantly sets the mood with the impressive video content and elegant typography. The website visitors are welcome to explore a variety of destinations with many interesting details smoothly integrated into the web page design, for example, the latitude and longitude of the specific spots. Also, the design concept literally plays with typographic contrast and uses the prominent cut-off typographic part at the top of some pages or the combinations of different fonts within one headline.

Lumen Museum Website

Here’s the website of Lumen Museum, the charming place that gives this fascination a photographic home with breathtaking views and interesting insights. The museum harmonically combines history and innovations, interactivity, and exploration, covering the subject of mountain photography from diverse perspectives. The website design features a variety of elegant pages, smooth animation, engaging scroll, video integration, and other design solutions to present the amazing museum content online. All the major pages of the website are based on a minimalist layout, impressive visuals, a light background, and mastered negative space, which makes them full of air and freshness and lets the visitors feel it from the first seconds. Also, such an approach ensures that all the diverse visual content, from archive black and white photos to modern shots and videos, will look good on the pages.

Learn more about this project in the case study about the Lumen Museum website design

Nature Expeditions Website

Here’s the concept of the website promoting expeditions that allow travelers to explore unspoiled nature and enjoy unusual destinations. The breathtaking full-screen hero video lets the visitors dive into the mood and get impressed immediately. Trendy shapes, elegant, neat fonts playing with upper case and lower case within one piece of copy, colored page backgrounds, and cool motion graphics pack the information in a stylish, emotional, and attractive dress.

Ecotourism Website

This website was designed to support people that want to try ecotourism and have some rest deep in nature and far from the urban hustle and bustle. The design shows the balance of readability and decoration in typography choice, solid visual hierarchy, and thoughtful combination of different types of visuals such as photos and custom theme illustrations. The home page features a stunning hero illustration while the Discover web page tells more about the destinations and types of holidays to book, with the video integration to amplify the effect. Mobile adaptation helps to save visual harmony and allows users to interact successfully with the website from any device.

Museum Website Concept

“A people without the knowledge of their past history, origin, and culture is like a tree without roots,” Marcus Garvey once said, and that may be the reason why museums will never be out of fashion. This design also touches on that important theme: it’s the website concept for Moesgaard Museum, a Danish regional museum dedicated to archaeology and ethnography. Impressive full-screen photo background lets the visitor instantly plunge into the atmosphere, while a solid typographic hierarchy supports both readability and visual elegance. The website uses interactivity to make the pages more engaging, and the pages demonstrate a thoughtful approach to data organization and visualization.

Geography Blog

This is the user experience design concept for a niche blog devoted to the topics connected with the environment, ecology, geography, and all things the modern state of nature. Here the design impresses the visitor with the spectacular photo and video content, illustrating informative and important text content and enhancing its emotional communication with the readers.

Event Booking Website

This design concept gives you a look at the website that helps visitors choose and book diverse events and experiences. The home page is made highly functional, with the form allowing users to search for the event in the above-the-fold area. In general, the website employs a variety of trendy shapes and minor geometric elements and makes shape and color contrast the primary tool of expressiveness, supporting beautiful photo and video content.

Winter Holidays Website

Take a look at atmospheric web design for the service helping to book accommodation and build routes for amazing winter holidays. The visitors dive into the magic of winter instantly due to the breathtaking video content naturally integrated into a minimalistic and airy web layout.

Yacht Hiring Website

Take a look at the website designed for the service allowing users to find and hire yachts. Atmospheric videos and beautiful photos, as well as the color palette, help visitors dive into the theme of sailing immediately. Interactive yacht visualizations assist in making the process of yacht choice both straightforward and fun, while sophisticated typography, functional color accents, smooth motion, and intuitive navigation make the web pages and their mobile adaptation attractive and easy to use.

New web and mobile design collections by our team are coming soon – don’t miss the updates!

Tubik Design Collections

If you want to check more creative sets of web, app, and graphic design examples, here are some of them.

Web Design: 11 Diverse Functional and Awe-Inspiring Website Designs

Product Page Design Inspiration: 17 Ecommerce Web Designs

App Design Ideas: 7 Nifty Mobile Application Design Projects

Information Beautified: Media and Editorial Website Designs

23 Impressive Web Design Concepts for Various Business Objectives

8 Bright Packaging Design Projects Employing Illustration Art

Mobile Design: 14 Stylish and User-Friendly App Design Concepts

Design for Sales: 10 Creative UI Designs for Ecommerce

Save the Planet: Web Designs on Environment and Ecological Issues

Web Design: 26 Examples of Creative Landing Pages

UI in Volume: 3D Graphics in Creative UI Design Concepts

Logofolio: 14 Logo Designs for Different Business Goals

Web Design: 16 Basic Types of Web Pages

Originally written for Tubik Blog, graphic content by tubik

Сообщение Atmospheric Web Design Projects Inspired by Travel Mood появились сначала на Design4Users.

Stop Plastic Website

This web design project is called StopPlastic and deals with a hot and important topic of today: our world is overloaded with plastic, and this issue shouts for global attention. The website tells people more about the problem, its influence on nature and our future, and information about how to solve it.

Limited and contrast color palette, readable text blocks efficiently supported with negative space, impressive visual and video content, and smooth motion for interactions make the user experience emotional and engaging. Visuals are mostly presented by artistic and eye-catching collages and theme photos. Typographic hierarchy is made super solid to let users quickly skim the text content and not miss the essential ideas.

Ecotourism Website

This website was designed for a service for people that want to try ecotourism and have some rest deep in nature and far from the urban hustle and bustle. The home page features a stunning hero illustration. The Discover web page tells and shows more about the destinations and types of holidays to book, with the video integration to amplify the effect.

The design shows the balance of readability and decoration in typography choice, solid visual hierarchy, and thoughtful integration of different types of visuals: photos and custom theme illustrations.

Mobile adaptation helps to save visual harmony and allows users to interact successfully with the website from any device.

Zero Waste Website

“We abuse land because we regard it as a commodity belonging to us. When we see land as a community to which we belong, we may begin to use it with love and respect.” Aldo Leopold’s words are full of truth, and luckily, that philosophy seems to inspire many people these days. This web design concept is also of that kind. Take a glance at a website devoted to a zero-waste lifestyle: here, people can communicate, get useful information and tips as well as buy eco-friendly and reusable stuff.

Promoting the philosophy of minimalism, sustainable consumption, and zero-waste living, the website design also sticks to minimalistic performance and navigation.

The product pages are built around the prominent product image and engaging animation of a bird to set a strong association with nature. The little bird image also works as a visual mascot uniting different pages of the website.

And here, you can check how the choice of color works on a product page, making the experience engaging due to smooth dynamic animation.

Blog pages feature lovely theme illustrations, split-screen presentation to make the text content scannable and readable, and an engaging loading animation. Here you will find the bird mascot supporting the integrity of transitions between pages.

And this page makes a part of the theme illustration work as loading animation.

Save the Oceans

This web design is devoted to a vital global problem of awful pollution of the world’s oceans, which has already become a disaster. Look at the user interface and interactions designed for Save the Oceans, a charity website gathering the community of people to make our planet a better place for future generations. The instant atmosphere of the theme is created due to the appropriate color palette giving a strong visual association to the majestic power of the ocean as well as atmospheric photo and video content.

The airy layout, bold typography, and ocean motifs transfer the theme to the visitors from the first seconds and make the content scannable and attractive, whatever the device they come from.

The 404 page deserves special attention, showing another piece of a creative idea by turning the error page into an atmospheric image supporting the general message of the resource.

Innovative Energy Service Website

The issue of alternative power sources and sustainable building is one of the hottest now, arising multiple innovations and new products. This web design concept is also devoted to this theme: it’s a home page design for the company providing services in new-age sustainable energy production, consumption, and even distribution for community needs.

The page features a digital theme illustration in the above-the-fold area to quickly set the visual associations and amplify the message provided in the tagline and core description block.

Environment Protection Community

With all the global problems our planet faces today, communities of people concerned with them are growing to prevent the negative impact. This web design example gives a look at a home page designed for the website of the eco-aware community consulting businesses and manufacturers, as well as launching projects devoted to environmental protection.  The composition and color palette of the hero illustration support the emotional appeal and create an instant message about the theme. The visual hierarchy of the webpage sets the basis for scannability to make the major information and CTA button instantly visible.

New web and mobile design collections from our team are coming soon – don’t miss the updates!

Tubik Design Collections

If you want to check more creative sets of web, app, and graphic design examples, here they are for you.

Design for Sales: 10 Creative UI Designs for Ecommerce

Steal the Show: Creative Web Design for Diverse Events

App Design Ideas: 7 Nifty Mobile Application Design Projects

Information Beautified: Media and Editorial Website Designs

UX Design for Traveling: Impressive Web Design Concepts

23 Impressive Web Design Concepts for Various Business Objectives

Mobile Design: 14 Stylish and User-Friendly App Design Concepts

Web Design: 26 Examples of Creative Landing Pages

UI in Volume: 3D Graphics in Creative UI Design Concepts

Logofolio: 16 Logo Designs for Different Business Goals

Originally written for Tubik Blog, graphic content by tubik

Сообщение Web Design Examples on Environmental and Ecological Issues появились сначала на Design4Users.

By Peter Tarka

By tubik

By Wolfe

By UI8

By Mike Creative Mints

By Peter Tarka

By tubik

By Mike Creative Mints

By UI8

By Voila

By Plainthing Studio

By tubik

By Peter Tarka

By Tran Mau Tri Tam

By Orizon

By Sebo

By Leo Natsume

By Upnow Studio

By Alzea Arafat

By Seahawk

By tubik

By Herve Studio

By Ramotion

By Halo Lab

By Devignedge

By Mike Creative Mints

By Plainthing Studio

By Sebo

By Mike Creative Mints

By tubik

More thematic design collections are coming soon, don’t miss.

You may also like the big collections of e-commerce web design examples and ecommerce app designs, examples of awesome 3D illustrations, neumorphic UI designs, web designs for events, user interfaces for finance management, creative logo designs, UI concepts for education, and other D4U Inspiration posts

Сообщение 30 Inspiring Web Design Concepts with 3D Graphics появились сначала на Design4Users.

In our today’s collection, you will find a bunch of concepts that demonstrate the results of this creative search. Here you will find a variety of web pages typical for e-commerce websites: home page, catalogs, product pages, landing pages for particular campaigns. Enjoy, consider, and get inspired!

Fashion brand e-commerce website by tubik

Skincare e-commerce website concept by Emy Lascan

Food ecommerce website by Vision Trust

Clothing store website page design by Orizon

Ecommerce website design for craft confectionery by tubik

Online fashion store website concept by OTAKOYI

Bright ecommerce website concept for selling shoes by Shah Alam

Fashion ecommerce web concept by gde.design

Product page concept for a toy shop by Anatoliy

Brutal product page design by Justin Greene

Product page design exploration by Emy Lascan

Ecommerce fashion store concept by Witech Enterprise

Furniture store website concept by Bold Monkey

Balloon e-commerce website by Cuberto

Furniture e-commerce product page concept by RH Agency

Fashion e-commerce web concept by Ariel Jedrzejczak

Cosmetics e-commerce landing page concept by Nickelfox

Furniture e-commerce product page design by Halal Lab

Minimalistic product pages concept by isavelev

Ecommerce theme design by WPDeveloper

Clothing e-commerce website concept by Halal Lab

Light and airy product page concept by Vishnu Prasad

More thematic design collections are coming soon, don’t miss.

You may also like the collections of ecommerce app designs, neumorphic UI designs, web designs for events, user interfaces for finance management, creative logo designs, UI concepts for education, and other D4U Inspiration posts

Сообщение UI Inspiration: 20+ Web Design Concepts for E-Commerce появились сначала на Design4Users.

Why would you want to read about all that stuff? The reason is simple but big: app users or website visitors won’t read the content if it doesn’t look clear and digestible to them.

Readability and Legibility of Digital Content

Let’s start with the basics and define the phenomena of legibility and readability. Although designers often use the terms as synonyms, in fact, they are about different sides of content perception by the user.

Legibility of content is focused on how people see it and distinguish elements one from another. So, from this perspective, you deal with how people see the content on the page or screen, distinguish its elements and recognize them (for example, characters, words, sentences, numbers, etc). Based on that, we can say that legibility is more about the visual presentation of content that makes it edible and lets users quickly understand what is what on the page or screen.

As for readability definition, it’s easily found right in the name of the phenomenon: readability is the ease of written content perception. In its classic understanding, readability is the next level going deeper into the comprehension of the text content. It deals with the simplicity of words and sentences, clarity of thoughts, ease of consuming information, and the understandable structure of the text blocks.

Anyway, these days UX designers often give readability a broader understanding that combines both visual performance and clarity of the text itself: the term is often used to define how easily people distinguish different elements of text while legibility is focused on distinguishing particular characters and symbols in the particular words for specific typefaces. Whatever meaning you use for the terms, they are always united with one thing: how users see, scan, and read your content.

Factors Influencing Readability and Legibility

There is a number of factors that have an impact on making content legible and readable. Let’s review the ones that are directly connected to the design process.

Background

As well as it happens with printed books and newspapers, in digital interfaces the background color has a great effect on the ability to read and distinguish both interactive elements and content. For example, similarly to physical objects perceived on different backgrounds, black copy shown on white or light background seems to be larger than the white copy on a dark background. The wrong color scheme may result in poor readability which in its turn leads to poor user experience: users aren’t able to scan the data, even more – even if the data is relevant but not readable, users feel the inexplicable tense struggling with the text or even miss some critical information.

Any color scheme may be readable enough if the designer studies the peculiarities of copy perception on different backgrounds and works carefully on the font choice. The nature of the content presented in the interface also plays its part: text-based interfaces aimed at reading as the core activity tend to use more color schemes based on light backgrounds while the image-based interfaces often apply dark backgrounds to amplify pictures performance and give them deeper look.

Travel Planner app uses a light background to make copy content readable even on the go

The webpage for the Tea Club website splits the screen with color and features copy content on the light background.

The page for a bookshop website is based on a dark background so the choice of fonts, their size, and contrast are different to ensure readability 

Typography

In basic terms, typography is the skin of the text content. The choice of fonts directly influences how quickly and easily users will perceive and decode the copy. Font size, width, color, and text structure – each particular point matters. What’s more, as well as images, fonts are able to add mood to the written message with their visual style. Typography in design is the art of balancing aesthetic text with the ability to read it quickly – and this game is not as easy as you may think.

In the aspect of making content clear, there are several impactful points such as:

• white space (negative space): the area between elements in a design composition
• alignment: placing and justifying text
• tracking: adjustment of space for a group of type characters which form a word and text block
• kerning: adjusting the space between two type characters
• leading: the spacing between the baselines of text
• line length: the number of characters used for one line in a block of text.

Working on the mentioned characteristics, designers tune the performance of text to make it not only eye-pleasing but also read easily. Not enough space between the words, too little distance between the lines or letters, too small font size or color that doesn’t create contrast with the background – all that stuff makes the text hard to read and creates tense for the user’s eye, although readers often can’t even explain what’s wrong. The balanced length of the line makes text bulks more readable and digestible for users. That is why designers pay much attention to typography issues in the creative process.

In the Nature Encyclopedia App the designer chooses readable sans-serif font to make the text easy to read; what’s more, for the charity pages, that feature more text, the background is changed to light. This contrast both enhances readability and marks the different nature and goals of the screens.

Visual Hierarchy

Visual hierarchy is an approach to content organization that makes the levels of content priority clear. It is based on Gestalt theory that deals with the psychology of visual perception of elements and shows how people tend to unify the visual elements. It organizes UI components so that the brain could distinguish the objects on the basis of their physical differences, such as size, color, contrast, style, etc.

It’s not a secret that coming to webpage users don’t start reading all the content as it is, they start with scanning it. For example, when we see the article in the blog, we’ll get the headline first, then subheadings, and only then copy blocks. Does it mean that the information in the copy blocks has a low level of importance? No, not at all, but this way users will be able to scan the headline and subheadings to understand if the article is useful and interesting for them instead of trying to read all the text. And if the headline and subheadings are done properly and inform the user about the structure and contents of the article, this will be the factor convincing to read more. On the other hand, if users see the huge and long sheet of text, they will be literally scared as they won’t understand how long it takes to read the article and if it is worth investing their time and effort.

So, with text content, it’s vital to present information gradually. For a copy, we are talking about the typographic hierarchy which includes different elements such as headlines, subheaders, body copy, call-to-action elements, captions, and so on. To build an effective visual hierarchy, all the elements need to be segmented into different levels.

The primary level. It includes the biggest type like in headlines. It aims at providing core information or drawing attention to the key benefit.

The secondary level. This is the type of elements that supports scannability, such as subheaders or captions which help users quickly navigate through the content.

The tertiary level. This one is for body text and additional data. It features a relatively small type still it should stay readable.

Negative space

Negative space (or white space as it’s also called) is the area of the layout that is left empty. It may be not only around the objects you place in the layout but also between and inside them. Negative space is a kind of breathing room for all the objects on the page or screen. It was already mentioned above as one of the factors of effective typography, but it also important in general user interface layout to set the connection between the text and non-text elements. For example, the amount of negative space will help you to see if the text and photo are connected to one message like in the case of image caption.

The architecture blog uses negative space as one of the core solutions enhancing the perception of content in the web interface.

Writing

As we recently told in our article devoted to UX writing, the text content in an interface is based on 4 basic features:

• clear (users understand what you talk about, the core message isn’t blurred or complicated)
• concise (the piece of text is meaningful, laconic, and concentrated on the goal, no empty talk is included)
• useful (the copy gives users necessary information or helps with interactions)
• consistent (the copy within the interface of one digital product keeps the same style, tone, voice, and terminology).

The good thing you can do with the written content for users of the app, website visitors, and blog readers is creating an atmosphere of human-like communication. Make your interface, landing page, or email talk like a helpful and friendly human with a clear style and voice of communication, without trying to awe and shock the interlocutor.

Tips on Better Readability and Legibility

1. Be short and consistent in the interface copy

Decide upon the main terms and names of operations and use them throughout the messages and notifications. For instance, if you’ve selected the word “delete” to mark the specific action, use it every time when this action is meant to be done, and don’t replace it with “remove” for some screens if the action is the same. Ask users to “Pay” instead of “Make a payment” – that’s easier to scan, faster to read, and you can make one word look bigger than a phrase for the button microcopy. Synonyms and elaborate phrases are good for making language bright and vivid in articles or books, but they may ruin user experience making users find the connections between synonymic terms instead of just using the product for solving their problems.

2. Apply content personalization

One of the ways to personalize the user interface and make it closer to users’ preferences is by letting users change the color of the background and set a bigger or smaller size of letters. Such functionality has a great impact on making content even more readable as nobody knows better than users what is more convenient for them.

Upper App allows users to choose the theme color that is the most convenient for them

3. Consider split screen for different types of content

Split screens got especially popular for interfaces based on the dark or bright background scheme. It features one more approach to proper readability: applying boxes or spaces with the light background for core data blocks, designers make the content more readable and add elegant contrast to the screen or page.

Watering Tracker App

4. Put one idea into one block of text

Working on the content in the aspect of scannability, try not to make the text fragments too long. Short paragraphs look more digestible and can be easier skipped in case the information is not valuable for the reader. So, follow the rule when you present one idea in one paragraph and start another one for a new thought.

5. Use numbers

Nielsen Norman Blog shared an interesting research finding: based on eye-tracking studies while users scan web pages, numerals often stop the wandering eye and attract fixations, even when they’re embedded within a mass of words that users otherwise ignore. People subconsciously associate numbers with facts, stats, sizes, and distance – something potentially useful for them. So, using numbers instead of text numerals, you influence the legibility and scannability of the text.

Website design for the environment protection community uses numbers as a part of the design layout and this way attracts attention to important data.

6. Don’t forget about the lists

One more good trick to make the text more legible and easily scanned is applying lists with numbers or bullets. They help to organize information clearly. Also, they catch the user’s eye so the information won’t get lost in the general body of the text.

7. Visually mark the key information in the text

Bold, italics, and color highlighting words or phrases in the text are old school but they still work successfully. This way you may attract attention to the specific data included in the paragraph. What’s more, the clickable parts of the text (links to other pages) must be visually marked. We are used to seeing them underlined, still highlighting them additionally with color or bolder font is even more effective.

8. Check the contrast

Contrast has a direct influence on the ability to distinguish text elements and read them quickly. Too little contrast makes the text elements coalesce into illegible spots, too much contrast causes eye tension and makes reading physically hard. So, firstly, remember about color theory that will help you to choose the palette with good contrast, and secondly, test the interface on different screens to make sure the contrast works properly in different conditions.

9. Play with fonts using common sense

Choosing the fonts, designers often want to apply something original and elaborate. Make no mistake: readability shouldn’t suffer for the sake of beauty. Still, it doesn’t mean that you should pass up the beautiful and catchy fonts: the typographic hierarchy helps to make good use of them. Sans-serif fonts are usually more legible while serif fonts look more elegant. Using a sophisticated or experimental font for a short tagline featured in big letters won’t harm the ability to read it quickly due to the considerable size of copy content. But if you choose it for long fragments of copy, the impact on readability may lead to poor user experience. Also, mind the color scheme: for example, dark background absorbs some part of the light from the other elements so there should be enough empty space between the elements, differently than it would work on a light background.

And this landing page features the choice of a serif font Domaine for the tagline. It visually reflects the style of the hero illustration. Yet, for the description copy block, the designer chooses a sans-serif font that is highly readable. 

10. Give the text enough air

As we mentioned in the article about negative space in user interfaces, if there’s not enough space between the elements, they become hard to read and demand additional effort. It may be a strong reason for eye and brain tense although many users won’t be able to formulate the problem. A proper amount of negative space, especially micro space, solves this problem and makes the process more natural. So, negative space directly influences the efficiency of typography on the page or screen. In music, pauses play the same role as sounds. In reading it works the same way: empty spaces placed correctly make the text easier to read.

11. Divide the blocks of content

One of the natural ways to divide the blocks of content is using subheadings or traditional dividers using horizontal or vertical lines. This way you let readers or users easily separate different elements and understand their interconnection in one layout. The negative space mentioned before also effectively works as a divider. Another way is by using images. It may appear not logical at first glance, but images do help to make the content readable and legible. For example, used in articles, they work as elegant and informative dividers that both illustrate the text content and separate different parts of it. With an image, you give users a brief rest from reading and even a long article may look not that overwhelming as it would without pictures. Illustrations, photos, and 3D graphics catch users’ eyes much quicker and are faster decoded than text. So, the images can work as directional cues and navigate users to the messages or calls to action presented in text form. Also, it’s advisable to make text harmonically work together with key images on the page or screen: this way they amplify the effect of each other.

The landing page for the Dance Academy divides the copy content into scannable blocks supported with images

12. Use the power of title case

Although there are hot discussions about using sentence case instead of title case to make the text feel more informal, for English speakers, it’s still a natural feature of the language that marks the levels of text hierarchy. So, consider the following tips about capitalization:

• Use Title Style Caps to mark field labels, actions, menu items, and page titles
• Choose Sentence style caps for longer copy such as page or field descriptions and tooltips
• Apply ALL-CAPS moderately, only to super important items (short taglines, brand name, core navigation points in website header, short call-to-action text, and abbreviations like OK).

Whatever choice you make, what’s really important: be consistent. If you decided to use the title case for all the buttons, follow that rule through all the screens.

The landing page for the Health Blog uses all-caps for button microcopy and header elements, title case in the tagline, and sentence case in the description.

Sure, all the mentioned points can be discussed further and deeper and unveil more ways to enhance the clarity of the content on the page or screen. Still, hopefully, today’s article will become a helpful checklist that will help UX designers to make the interfaces not only beautiful but also easily readable.

Useful Design Articles

UX Writing: Handy Tips on Text Improving User Experience

3C of Interface Design: Color, Contrast, Content

Negative Space in Design: Practices and Tips

User Experience: How to Improve Web Scannability

Hero Images in Web Design: When, Why and How

Color Scheme for Interface: Light or Dark UI?

Originally written for Tubik Blog, graphic content by tubik

Сообщение How to Make User Interface Readable: Tips and Practices появились сначала на Design4Users.

Video Hero Sections

In recent years, video content integration into web pages of all kinds moved to a new level. One reason is that it is getting more and more technically friendly for websites implemented on different platforms. What’s more, in the online world overwhelming users with tons of messages and a great deal of various information, videos become an effective touchpoint catching the users’ eye, quickly setting the needed atmosphere or demonstrating the product in no time. This year hero sections of the web pages look like the most popular place for the atmospheric video to impress website visitors from first sight.

Video hero section for the ecommerce confectionery website

Full-screen video background for the hero section of the horse riding club website

Video-based hero section for the website of e-commerce fashion accessories store

Website design for a digital transformation service

Atmospheric hero section for the website of Lumen Museum

Ultra Minimalist Navigation

Minimalism as a UI design trend has been getting stronger and stronger positions in recent years, coming out in a great bunch of elegant and stylish interfaces for web and mobile. Yet, now it is getting even sharper, with many design solutions based around an ultra-minimalist design approach to navigation with a super focus on content. Whatever debatable it is, implemented thoughtfully it has high chances not to hurt usability, especially if the target audience is a younger generation that’s well used to interacting with various interfaces and devices. Anyway, as anything minimalistic, this approach needs to be double-checked and tested well to be sure that everything hidden can be easily found by users.

Minimalistic and interactive home page for the furniture website

Quote app interactions

Interactive Details

Interactivity is now seen as a must in user interfaces, playing a big part in engaging users, adding emotional appeal, and giving the feeling of solid product integrity at every step of the interaction. Now UI designers are getting even more diverse and creative in that perspective.

Interactive home page for Illuminating Radioactivity website. It opens the field full of bright tags featuring popular characteristics of radioactivity and hiding the name of the project. Moving the mouse cursor, users remove the tags, as well as the website is going to erase the common stereotypes about the theme of radioactivity.

Smooth motion makes the interaction with the page of a fashion brand website even more dynamic, especially due to little details like the engaging motion of the thread uniting all the sections of the page in the process of scrolling.

Interactive web page for the web editorial about generations

Permanent exhibition page for Lumen Museum website, digitally echoing the real interactivity in the physical museum exhibition

An interactive page for the Credentially website lets users filter different benefits and functions of the service

Impressive Product Pages

Due to the reality of the pandemic times and adaptation to the new way of life, the year 2020 showed a rocketing growth of e-commerce and everything design-like connected to it, which is obviously going to continue this year. Naturally, both business owners and interface designers strive to provide not only a smooth and clear flow of sales funnel, item choice, and check-out process, but also make a bright impression and stand out in the conditions of the competition getting tighter and tighter. Along with the hero sections and home pages, product pages have become one of the major spots of design experiments and creative ideas in the aspect.

Impressive choice interactions for the product page for the website selling fashion accessories

Interactive home screen for the Exotic Fruit application where all the bright fruit images are interactive, so tapping a fruit the user moves to its product page. The product screen features the interactive panel allowing for easy choice of the number of items.

Combination of Visuals

Today, there is no more need to convince anyone in the advantages of images integrated into UX design. Another domain of creative experiments is trying combinations of different types of visuals in one interface. That’s where photos and illustrations work harmonically together, 3D and 2D art can support each other, and that benefit can get enhanced even more with motion design.

Event agency website combining 3D animation and line illustrations

Home page for ShipDaddy website combining animated 2D illustration of a brand mascot and real-life photos

Mayple website harmonically combining photo content and line illustrations

Stop Plastic website based on the limited color palette and impressive visuals on the crossroads of illustration and photography

Creative Data Visualization

Dealing with websites and apps, users often face the need to absorb and process differents data, stats, numbers, and the like. One of the tasks for user interface designers is visualizing that data both clearly and attractively so that it could positively influence usability, utility, and accessibility of the application, dashboard, or website. It seems that in 2021, we are going to observe a new wave of creative solutions for that aspect.

Credentially website design with a thoughtful approach to visualizing partnerships and numbers

User’s stats screens for the Calorie Tracker app

Stats visualization for Fitness App

Data visualization for a task tracker app

Finance Tracker app interactions

Consistency of Product and Promo Design

Considering the fact that today people are overloaded with information more than ever before, they tend to choose products that are easy to understand and interact with, and that’s where consistency of design solutions comes into play. What’s more, consistency builds a reliable foundation for the feeling of harmony in both how the product looks and how it works. This year we will witness even stronger trend of a consistent and comprehensive approach to the connection of digital product interface design and all kinds of design for its branding and promotion.

The consistent web, mobile and branding design for Vertt car-sharing service

A consistent approach to brand packaging and web design solutions for a confectionery

Consistency of product and promotional design solutions for a mobile banking service

Sophisticated Title Fonts

Typography has always been one of the crucial aspects of any interface design, covering the aspects of both beauty and readability. This year sees the trend of moving from “readability and simplicity first” to the more and more diverse choice of decorative fonts adding originality, mood, and elegance to the web or app layout. However, this design trend is also user-friendly and doesn’t hurt readability, as decorative and original fonts are usually applied to title text elements, which are of a quite big and therefore legible size.

Website for a horse-riding club

Website design concept for a photography contest

New-Level Animation

Motion integrated into user interfaces keeps playing a highly practical role and is aimed at setting higher levels of usability and interactivity as well as support the trend of well-crafted data visualization mentioned above. For the last year, this design sphere got a new bright sprint of evolution, featuring more and more creative experiments on UI animation, scroll animation, transitions, conceptual motion, etc. And in 2021 we are looking forward to an even higher level of creativity in the aspect of UI motion

Multilayered animation for Illuminating Radioactivity

Engaging and eye-pleasing animation for the login screen of the calorie calculator app

Loading animation for interior design website

Quotes App interactions

Animated Identity Elements

With more businesses going online, we can witness a more digitally-friendly approach to branding design as well. One of the hot trends this year is the animation of identity elements, making them more eye-catching, lively, and emotional in digital environments.

Animated brand mascot for ShipDaddy

Animated logo design for Uplyfe

Animated logo for a bakery brand

Emotional and lively animated logo for Gotikket service

Creative Use of Geometric Shapes

As one of the basic methods of visualization and composition, geometric shapes don’t lose their presence as functional or decorative elements of web and mobile interface design. This year we could see even more diverse examples of their integration in UI.

Elegant and eye-catching interactions based on geometric shapes for a designer’s website

3D Graphics

This year obviously continues and intensifies the integration of diverse 3D graphics into interfaces for web and mobile. As well, designers are getting more and more flexible to move from static to animated 3D elements to increase the level of their emotional appeal and user engagement.

Landing page with attractive and eye-pleasing 3D animation to promote an upcoming product

Prominent and Creatively Presented Photos

A couple of previous years witnessed custom graphics like 2D illustrations or 3D images overpoising photo content which was considered more traditional and conservative. This way designers got more flexible and adjustive in creating out-of-the-box layouts as there was a wave of negative feedback on the lack of originality in stock photos while producing custom photo content could be even more expensive and difficult to organize than getting custom graphics. This year, photo content seems to gets back on the scene, triumphantly and evolving. With more and more sophisticated compositions and attention to detail, creative collages and animation, sometimes even stock photos look super cool, let alone the fact that the production of custom photo content also diversified and got more affordable. So, now we are observing more and more designs with photos put in the center of attention: hero images that immediately set the mood and atmosphere, informative and catchy product images shown in a much bigger size than we used to see them before, stylish previews, banners, title images for blog posts, and so on and so forth.

Web editorial devoted to different generations

Bartending encyclopedia website

Ecommerce website selling home decor

Grid Experiments

Creative experiments with grids seem to be a non-stop trend for a couple of years, getting new expressions in 2020. The thought-out custom grid in user interfaces for web or mobile effectively supports the harmony of a layout and placement of the elements, also increasing a level of flexibility. It’s may also be the way to rethink the visual hierarchy and draw attention to the needed zones or interactive elements. Asymmetry, broken grids, and other experiments are getting even more daring and stylish this year.

Online editorial presenting the gallery of stories about the powerful women changing the world

The website design concept for a photography contest

Informative Illustrations

The trend of integrating custom graphics of all kinds into user interfaces also doesn’t lose its positions, with designers getting more and more focused on filling them with informative and meaningful messages rather than just decorative goals. From small graphic elements to memorable and emotional mascots, prominent hero illustrations and product images, 3D graphics, and animated stories – it seems, designers now are super armed for any educational, social, or business objective. Made in various styles, custom graphics effectively support the quick perception of the information on the page or screen.

Onboarding tutorial illustrations for Vertt car sharing service

Limited Color Palettes

With color being one of the vital factors of visual harmony, psychological influence, and attractive appearance for any interface, designers care a lot about color choice. As well, a color combination may become a solid basis of visual originality which is essential in terms of tight competition. So, designers never stop trying new uncommon combinations. Still, the major design trend at this perspective moving to 2021 echoes the tendency to minimalism and features implementing very limited or even monochrome palettes, not distracting users with a variety of colors and taking the most advantage of the chosen color or colors. For the last year, it resulted in a big number of elegant and super stylish designs, and we think it is going to progress in 2021.

Web editorial about powerful women that changed the world

Website design for a fashion brand

Certainly, that’s only a part of the design trends in user experience design, evolving and developing day by day. Anyway, looking forward to seeing what’s next, we are totally ready for new creative challenges and out-of-the-box solutions for web and mobile interfaces.

Originally written for Tubik Blog

Сообщение UI Design Trends for Web and Mobile We Start 2021 With появились сначала на Design4Users.

With the growing attention to prominent visual details and diversity of graphics on modern websites, the approach of using a hero image seems to move from trends to well-established strategies. In today’s article, we’re going to discuss what is hero image, why it’s important in web design, and how to make it work for your goals. And sure, we’ll show that all on multiple web design examples by the Tubik Studio team.

Landing page design for a photo service using a hero illustration

What Is a Hero Image?

In web design, “hero image” is a term that is applied to a big eye-catching image that is usually seen in the above-the-fold zone of the webpage right below the website header. This simple scheme from Balsamiq covers the basic idea.

As it’s seen from the wireframe above, a hero image usually takes almost all pre-scroll full-width space on the page. The other layout elements (call-to-action button, text, etc.) are located in the header and on or around the hero image to present a consistent and balanced visual composition.

Make no mistake, the term doesn’t require that all images of this kind should include only a human, animal, mascot, or any other kind of character. Don’t get stereotyped with that “hero” part. It can be also the theme image featuring a landscape, a device, a building – anything, even an abstract model or composition. The main idea is that the image instantly grabs attention and allows for setting a quick visual, emotional, and informative connection with the user.

This landing page for a babysitting service applies an animated hero image with funny characters

Why Is Hero Image Important?

Why is it hero? There are several points to answer this question.

• Attention and impression. First, because it activates the power of visual perception from the first seconds. No secret, there is no much time to impress the first-time visitor to the website or to catch attention to new offers. The hero image gives a chance to impress the users as fast as possible.
• Information. Most people perceive and decode images much faster than words. It means that the hero image is not only the element of attraction – it’s also an informative part of the page, providing a quick visual message about the content.
• Navigation. The correct composition of the hero image can strengthen navigation and bring more attention to the call-to-action button.
• Emotional appeal. No secret, the emotional background of user experience plays a big role and makes communication between the website and its visitor more human-like. Hero images are a well-proven way to transfer the needed emotions via images, shapes, and colors, and set the needed atmosphere from the first seconds of interaction.
• Aesthetic satisfaction. The offer and functionality of the website are a priority, sure. Still, people also expect to get their eyes pleased. Aesthetics means much in terms of high competition on the web and rising desirability as a part of a positive user experience. A hero image is one of the ways to activate aesthetics at once.

The website of the design studio uses full-screen hero images to both impress the visitors and inform about professional abilities.

What Types of Graphics Are Used for Hero Images?

The type of graphics for the hero image and the message they transfer depend on the goals for this particular webpage and the type of the website in general. It can be news that has to catch users immediately, the image reflecting the nature or the benefits of the offer or information, fresh publication that deserves the most attention, and so on. E-commerce websites often use hero images to present bestselling products, sales and special offers, strategical services, or hot deals.

This website presenting and promoting massage services uses the thematic photo as a hero image that quickly informs about the nature of the offer in the above-the-fold area of the home page

As for the type of graphics, the hero image may include the following.

Photos

The essential benefit of photos is that they connect the stuff which users see on the web page with a real world of physical things and live people. Photos have been a part of human reality for many decades, much before the Internet’s advent. That’s why we feel the visuals of this kind like intuitive, close, and clear. What’s more, with all those devices that let any of us capture something in a second, photography is really a part of everyday life. So, used on a website, it sets strong associations and may reflect the needed atmosphere in a style typical for the target audience.

What’s more, photography is also a kind of art. Photos let you set the balance of realism and aesthetics in your web user interface. You can keep the necessary style appealing to your target audience and creating the necessary emotional background. This is one of the reasons for choosing photos to support articles on blogs and media websites.

Furthermore, photos are the main tool of visual presentation of goods on e-commerce websites where the principle “you get what you see” is a vital part of success.

The landing page designed for Dance Academy applies animated hero images on the dynamic slider that instantly connects visitors to the theme of dancing and informs about the closest classes.

Fashion e-commerce website uses photos as hero images catching attention and setting the proper visual style.

Photo as an impressive hero image as a part of the website redesign for Trevor Sorbie, the British celebrity hairdresser. 

Vintage photographic hero image for the web editorial devoted to powerful women that have changed the world

Illustrations

A big web design trend now is using custom illustrations for a variety of website needs, including hero images. Made in various styles, custom graphics effectively support the quick perception of the information on the page or screen. They also set the solid foundation of visual originality and adds aesthetics and beauty to landing pages, blogs, and websites.

A concept of a portfolio website for a designer that specializes in projects for celebrities, entertainment, music, and film production. Dark background in combination with the custom hero illustration looks more vivid and sets the association with the atmosphere of a concert stage.

Page for the website for ecotourism services using impressive and atmosperic custom illustration as a hero image

3D Graphics

One more type of web visuals growing its presence this year is 3D graphics, visuals created by turning 3D wireframe models into 2D images. Many of them have photorealistic effects which are their big advantage for web design. 3D renders may serve well in cases when photo content you need is impossible to get or highly expensive. Although creating the images of this kind demands specific skills and is quite costly and time-consuming, well-done 3D graphics are highly attractive, trendy and convincing so they can have a great impact on web design looks and conversion rates. That’s why now they are also very popular in hero images.

That’s a website of a company that designs and builds sustainable homes using solar power to get all the needed energy. The 3D-rendered model of a house allows users to see the photorealistic image of the offered service and even manipulate it to see the view in day and night mode.

Practices of Using Hero Images in Webpage Design

Now let’s discuss some strategies for hero images that work effectively.

Consider using clear and laconic tagline and make it work together with the image

A tagline is a short and powerful line of text, a kind of slogan that sends a quick and clear message to the reader. It may inform about the core benefits or a problem solved with the product; it may call the reader to action or ask the question that is answered in the rest of the text on the page, etc. If you use a hero image, its harmonic combination with a tagline may be an effective idea: this way the image is supported with the power of words, while the words are made more expressive with the visual.

Here’s the webpage for the online bookstore selling children’s books. The hero illustration instantly creates the proper atmosphere and together with a simple tagline encourages users to subscribe.

Another example of the web page where hero image and copy content present solid composition, set a positive atmosphere and inform users about the theme of the content the Health Blog provides.

Play with fonts

Typography is not only a way to let users read the information in text. It’s also the part of the design, with its own mood and goals. The hero section of the webpage is a good reason to search for the fonts that will also visually reflect the style and mood of the hero image – or vice versa, will present a total contrast to it, this way attracting attention and rising interest. So, take your time to find the harmonic fonts, that will work together in one composition. However, keep your eye on the issue of readability: too much of the experiment can lead to unreadable copy and poor user experience as a result.

The landing page for the security application uses the visual contrast of a hero illustration full of irregular curves and thin lines and bold solid Druk font.

And this landing page with a hero image features the choice of a serif font Domaine for the tagline. It visually reflects the style of the illustration. Yet, for the description copy block, the designer chooses a sans-serif font that is highly readable. 

Let navigation elements and hero image work together

Whatever stylish and harmonic is your webpage design, it’s not valuable if it doesn’t convert. One of the core conditions of easy conversion is making a call-to-action element quickly found and clear. So, in pursuit of beauty, don’t forget about the main goal behind the webpage and don’t let the hero image to overcome the CTA. Instead, make them work together and support each other. Let the hero image and navigation work together.

This design of a booking service website uses a prominent hero image in the form of 3D graphics. To make the composition of the layout not only aesthetic but also effective, the designer uses the same shade of yellow color both as a basic color of the hero image and an accent color for interactive elements: logo button and CTA button. 

The landing page for the mailing service features another hero image used as a full-screen illustration and combined with navigation elements by color accents.

The landing page for the visual media tool uses 3D graphics as a hero image and the split screen making the geometric composition even more expressive. The color accent used for the CTA button makes it instantly visible and visually united with the image.

The landing page for the car wash service website also uses the color as the main tool uniting visual details of the hero illustration, the copy content and the CTA button.

This landing page for the modern art exhibition features the experimental integration of typography into the hero image this way setting the original visual composition.

Add animation

Another way to strengthen a hero image is by adding motion. Animation is an effective approach to add even more emotional and informational power to the visuals, enhance storytelling and set more associations. As well, animation helps to add originality to design.

The website of the innovative energy service quickly grabs attention and informs users about its nature and values with a nice animated hero image.

The landing page for the illustration conference builds the composition on the original and eye-pleasing animated hero image.

The design for the Crypto Blog uses the abstract geometric 3D animation as a hero image and visually unites them with the layout via the color accents and split background.

Evoke emotions

As Aarron Walter said, “When you start your next design project, keep this principle in mind: people will forgive shortcomings, follow your lead, and sing your praises if you reward them with positive emotion.” Sure, it doesn’t break the fact the functionality and simplicity of the product are the foundation of user experience. Yet, except it, users also strive for the lovely facade and positive vibes. As visuals are the great tool of setting the needed mood, one of the primary goals designers set for hero images is evoking the emotional appeal of the design.

The landing page of the kindergarten uses a big funny and cute monster designed and animated as a hero image to entertain users and set the needed emotional background.

The cartoonish hero illustration for the page of tea events on the Tea Club website quickly sets the visual connection to the theme and transfers the great atmosphere of tea ceremonies.

The page designed for the education website devoted to the Second World War also sets the emotional background with a hero image – this time hero in its literal meaning as it’s an archive photo of the personality presented on the page.

Add artistic vibes

With more and more competition on the web, designers are looking for different tricks to win the struggle for users’ attention. One of the popular trends now is the artistic, sometimes experimental digital illustration, often used in hero images. Creative experiments seem to combine traditions and innovations for the new circle of web design evolution.

The web page of the gallery of Pritzker Prize winners and nominees in the online architecture magazine features the artistic digital portrait of Zaha Hadid.

The experimental illustration is used as a hero image on the website for the food delivery service. You may like it or not, but it will definitely catch your attention.

The web page designed for the Daily Poetry website uses hero illustration integrated into the page and this way strengthens the poem with visual images and melancholic palette.

The landing page promoting the productivity service features the hero illustration inspired by the high art.

To sum up, we can see that hero images present a diverse and flexible tool in a web designer’s bag of tricks. It has great potential in amplifying both usability and aesthetics of the web page, this way engaging users to learn more.

Useful Articles

Web Design: 5 Basic Types of Images for Web Content

Functional Art: 10 Big Reasons to Apply Illustrations in UI Design

UX Design: How to Make Web Interface Scannable

Negative Space in Design: Tips and Best Practices

Single-Page Website: Best Design Practices

3C of Interface Design: Color. Contrast. Content

Call for Attention. Powerful CTA Button Design

Originally written for Tubik Blog

Сообщение Hero Images in Web Design: When, Why, and How to Use появились сначала на Design4Users.

Landing Page Objectives

Why and when landing pages are used most often? As for the goals behind the landing page design, they can be different; yet, the biggest diversity of such web pages is found in the ecommerce sphere. In this field, they support both visitors and stakeholders presenting the particular commercial offers without distraction, in a helpful and attractive way. Creating special pages for every case means giving users directions, which is especially effective for big e-commerce platforms with hundreds or even thousands of items. Directing all the traffic to the home page, in this case, can lead to poor user experience, in particular when visitors come from marketing campaigns in outer resources. The risk is high that they will get lost immediately in the overwhelming amount of content and links on the home page. Or their attention will be driven away so the purchase won’t be finalized. A landing page is a solution to avoid these issues and focus visitors’ attention.

But landing pages are not only about selling and buying: there are also many other cases. They are widely used to present and promote:

• mobile applications
• educational resources
• charity platforms and activities
• communities
• events and meetings
• special announcements and information.

Anyway, the design process for any landing page starts from setting the clear and concise aim which should be achieved with its help. Let’s review the variety of examples for different goals. Most of the design concepts are based on well-checked approaches, so they feature:

• clear visual hierarchy
• catchy hero image
• bold and highly readable typography
• short scannable tagline
• readable and concise description
• instantly visible call-to-action element
• the color palette with emotional appeal corresponding to the message of the page

So, let’s get started!

Landing page for a photo service

This design has been created for the web promotion of a helpful digital product for those who love photography. The application allows a user to keep their photos in an organized gallery and albums, find the needed photos in short seconds and improve their looks with an AI-based editor. That’s a bright example of using custom hero illustration to support storytelling, add originality and make web marketing effective.

Landing page for a scuba diving course

When the season of water sports is at its full, for businesses in this area it’s important to reach the target audience that looks for activities, training, and entertainment through the Web. This landing page design has been designed from the perspective of that theme: it’s created for the company that organizes active lifestyle tours and workshops in Portugal and presents the course on scuba diving. The refreshing and atmospheric photo instantly transfers the mood and reflects the nature of the offer, split screen clearly distinguishes different interactive areas and the thought-out visual hierarchy makes the web page scannable.

Landing page for an innovative car wash service

Now more and more digital products are created not to sell, offer, inform or educate, but just to connect people that can solve problems of each other. This design is right about that kind of task: that’s a landing page of the website for a service that provides innovative car cleaning and offers those who want to join and earn money. This particular page is aimed at people who want to be hired as cleaners and join the team of local car wash providers. Cute and catchy hero illustration sets the positive mood and informs about the nature of the service letting all the other content be readable and clear on the airy light background.

Landing page for a mail management service

This page promotes a service for mail management: it unites and organizes all the emails and messages from a variety of channels – inboxes, messengers, social networks. This way, users that deal with lots of communication have the chance of being even more productive. The page composition and layout are built around the hero illustration that sets instant association with both the name of the product and the problem it solves. What’s more, the color accents of the illustration effectively work together with a CTA button, and the dynamic composition of the artwork supports the brand name Mailflow.

Landing page for speech recognition technology

Perhaps, there are no parents in the world who wouldn’t dream to understand each and every sound of kids cooing and babbling. That’s one of the challenges for modern scientific and creative teams, and the presented design is also about that theme. That’s a landing page promoting speech recognition technology in a collection of innovative projects. The pages of this kind are a powerful tool for building a digital product brand so it’s vital to make them catchy and emotionally appealing. Here this effect is reached with a super cute digital illustration that is also informative and instantly gives visitors the idea of the technology benefits. The choice of font for the tagline also supports that mood while the bright color accents make the CTA clear and visible.

Subscription page for a bookstore selling children’s books

Here’s the webpage for the online bookstore selling children’s books and its conversion goal is to engage users to subscribe to the newsletter. The hero illustration instantly creates the proper atmosphere and together with a simple tagline and description that explains the benefits, it encourages users to join subscribers. The dark background here doesn’t hurt readability in any way due to the thoughtful choice of fonts, but it really helps to make the image look deeper, atmospheric, and eye-catchy.

Landing page for a luggage delivery service

If you are a keen traveler or you have to move in business all the time, high chances are you know all the ins and outs of the luggage challenge. That’s one of the negative points for many people on road – and that’s the point behind the service presented in this design concept. Here’s the landing page designed for a delivery service that takes care of clients’ luggage picking it from the needed location and delivering it to the destination chosen by the client. The bright and catchy hero image and color palette instantly set the positive mood and harmonically combine with the tagline and interactive tab. Color accents effectively unite all the layout composition.

Landing page for car security app

For a mobile app, the goal behind a landing page is app installation and the core task is to concisely cover its benefits and functions. What’s more, you can create multiple landing pages for one app based on various segments of the target audience. It is an effective way to reach users and give them a quick presentation of the app telling and showing more than just screenshots on the AppStore. Here is a quick glance at a landing page of that kind: it presents the CarAid, a mobile application of the service to solve problems with a car and save drivers their time, money, and nerve cells. The page design is built around a prominent and a bit experimental hero illustration setting the original visual style and catching users’ attention.

Landing page for an art exhibition

In terms of high competition, one of the factors any event success depends on is its promotion. The landing page is an effective tool to unveil the benefits of the event and simplify the process of booking or buying tickets. As well as get potential visitors stunned with wow-graphics and effects setting the right mood and building up strong emotional appeal. This design features a landing page of that kind: its goal is to promote an art exhibition and let users quickly buy tickets. Prominent illustration, catchy palette and experimental typography will definitely catch the user’s eye.

Landing page for hiring platform

Finding a skillful artist for a design or marketing project sometimes feels like exploring the exotic area. This web design with a prominent hero illustration is right about that: it’s a page created for the web platform that helps artists and their clients easily find each other and together make the world even more beautiful.  This page features the choice of a serif font Domaine for the tagline. It visually reflects the style of the illustration and makes them harmonically work together as one composition. Yet, for the description copy block, the designer chooses a sans-serif font that is highly readable, this way reducing the cognitive load for readers and making the copy presenting benefits scannable.

Landing page for an innovative meal delivery service

When your day is tasty, everything gets better – that’s what today’s shot is about. Here’s a landing page for Quizine, an innovative service that delivers food of different national cuisines. That’s a project widely integrating brand-style illustrations in UI design. The web design is based on simplicity. It’s full of air and uses a limited color palette to avoid distraction and make the web pages scanned easily due to contrast colors and readable fonts. The original illustrations support a positive user experience with storytelling and give the layout original and trendy looks. Prominent call-to-action elements instantly focus users’ attention on the core interactive zones. Color also helps users understand the hierarchy of CTA buttons: filled “Make an order” button get a higher visual priority than the ghost button used to lead the visitors to an explainer video.

Landing page for a shopping delivery service

Here’s another landing page for the local delivery service, this time the one that does and delivers shopping for its clients. Catchy 3D graphics set the theme and in combination with an uncommon color palette give the page trendy looks that help the brand stand out in terms of high competition in this business segment. As the website is oriented toward local clients, the CTA is designed for a quick call as a priority action.

Landing page for an interactive mapping app

No secret, now websites and smartphones are much more for us than just sources of information and communication. They are used for multiple purposes and often become our digital assistants in daily basic operations. This landing page was designed to promote a digital product of that kind: it allows users to build interactive maps for their smart homes, offices and even public spaces. The catchy and concise layout with an artistic and a bit experimental hero image becomes an integral part of strong product branding.

Landing page for a cryptocurrency guide

This web interface concept is on the finance theme: it’s a simple and catchy landing page for a cryptocurrency service sharing an invite-only comprehensive guide. The goal of the page is to inform the visitors about the offer and let them join the community by sending the email address. Animated interactions add fun and life; generally, the design strives for a balance of business-like but friendly mood.

Landing pages for a productivity service

Having our hands full of various tasks, we tend to try tools and methods to boost productivity. This is a landing page for a productivity tool offering AI-based assistance in task management. The prominent hero illustration won’t let the user pass by, tagline and description present the key benefits of the offer and the CTA button engages the user to try the tool for free.

This page for the same service presents another feature of it – inbox management. One of the big challenges is communication in numerous channels, from email inbox to messengers and social networks, so the product offers the united inbox and AI assistance to boost mailing and communication for higher productivity. Following the same visual style, the webpage is built around the original and emotional hero illustration and solid visual hierarchy.

Landing page for a hair accessories store

One of the fundamental rules of commerce is to show the offered item at its best. This landing page demonstrates how to do it in the case of an e-commerce website by means of digital art. Here’s the page designed for an online store selling exclusive hair clips and accessories. Prominent and artistic illustration instantly sets the theme, gives aesthetic pleasure, and creates a strong emotional appeal, especially in combination with sophisticated typography chosen for the layout.

Landing page for a security service

This is another landing page promoting a mobile app, the security application that helps a user quickly contact the police and care about the safety of the neighborhood. It uses the visual contrast of a hero illustration full of irregular curves and thin lines and bold solid Druk font.

Landing page for a fashion event

One more landing page promoting an event: this time it presents a fashion event, gives it a brief introduction, and lets users quickly buy tickets. Prominent illustration, catchy palette, and bold typography don’t leave visitors any chance to pass by and create the artistic trendy look.

Landing page for environment protection community

With all the global problems our planet faces today, communities of people concerned with them and seeking solutions are growing to prevent the negative impact. This design is also devoted to that theme: a web page was designed for the website of the eco-aware community consulting businesses and manufacturers as well as launching projects devoted to environmental protection. The composition and color palette of the hero illustration support the emotional appeal and create an instant message about the theme. The visual hierarchy of the webpage sets the basis for scannability to make the major information, infographics, and CTA instantly visible.

Landing page for a Bauhaus event

The Bauhaus is often referred to as one of the most impactful modernist art schools of the 20 century. Its approach to teaching and the relationship between art, society, and technology had a great influence both in Europe and in the United States. The Bauhaus aimed to reunite fine art and functional design, creating practical objects with the soul of artworks. The school was operational from 1919 to 1933, so in 2019 the art and design society marked 100 years of Bauhaus with a big number of events, publications, designs, and artworks. This landing page design is also devoted to the theme and aimed at promoting the Bauhaus event. Obviously, the webpage follows the aesthetics of the art school approaches to art and design, first of all with bold color contrast of the limited palette, visual minimalism, and prominent typography.

Landing page for illustration conference

This landing page for the illustration conference builds the composition on the original and eye-pleasing animated hero image that will attract the target audience: designers, artists, and illustrators. The animation also supports the integrity of the transition between the pages. Here the designer chose a light background and pastel color accents that draw visitors’ attention to the needed layout zones and elements, and support the visual consistency of the composition in combination with the digital artwork.

Landing page for a social network management app

This catchy web page was designed to promote an application that allows users to manage all their social accounts in one place. The illustration has a dynamic composition reflecting the fast-paced nature of communication in social networks. The page uses a split background with a light part for the bright graphics and a dark part for the text content. CTA button works as an element uniting the general composition as a white element on the dark part. The icon of a computer mouse gives the visitor a prompt that the page can be scrolled for further information.

Landing page for a football final match

This web design concept was aimed at football fans: on the 1st of June, Madrid hosted a final of the UEFA Champions League – and two English clubs fought for the cup, which doesn’t happen all too often. We couldn’t help adding a pinch of fun and art to this event, and the creative search brought out this landing page on selling the tickets to the match. The hero illustration sends the vibes of the English tea ceremony and the characters are drawn to be well-recognized as trainers of the playing teams.

And here is a look at the page section aimed at sales: users can choose a place, get a recap of their order and make a payment right there.

Landing page for a currency converter

With easier and faster traveling, online financial operations, and global businesses, currency exchange and exploration of currency rates become a part of the routine for many people. Why don’t we add some style to it? Here’s a quick landing page concept for Currious, simple financial service with an online currency converter. Geometric pattern, clear tagline, ability to do the core operation right on the page, and quick connection to social networks of the service.

Landing page for a kindergarten

This landing page of the kindergarten uses a big funny and cute monster mascot designed and animated to entertain users and set the needed emotional background. The layout features playful but highly readable font, organizes the information in a clear list and marks the clickable elements.

Landing page for a babysitting service

This landing page design is full of cuteness. No wonder: it promotes the service connecting babysitters with their clients. The feeling of cuteness and positivity is supported by several factors, among which animated custom illustrations with funny characters play the key role. They transfer the message and the mood, create the needed atmosphere before the user starts reading about the service, and give the whole page a unique look. Although the color palette is pastel and peaceful, creating enough contrast and making the core details scannable. Smooth scroll animation enhances the feeling of integrity.

The landing page includes all the classic components: it describes the service, gives the direct connection to the top professionals, features testimonials from clients and shows users how to contact the service representatives. What’s important, users aren’t forced to scroll the entire page if they want to apply for a babysitter quickly: they get the needed buttons to do that right from the first pre-scroll screen.

Useful Articles and Design Collections

Check more creative sets of UX design concepts and articles on best design practices.

Negative Space in Design: What It Is and How To Use It

How to Make User Interface Readable: Tips and Practices

10 Reasons to Apply Illustrations in User Interfaces

22 Impressive Web Design Concepts for Various Business Objectives

5 Basic Types of Images for Web Design

The Anatomy of a Web Page: 14 Basic Elements

Photo Content in User Interfaces: 7 Basic Ways to Use

Take My Money: UX Practices on Product Page Design

5 Pillars of Effective Landing Page Design

Design for Sales: 10 Creative UI Designs for Ecommerce

Originally written for Tubik Blog, graphic and video content by tubik

Сообщение 26 Creative Examples of Landing Page Design by Tubik появились сначала на Design4Users.

Today’s D4U Inspiration post shares the pack of creative designs devoted right to that theme: check the variety of elegant and catchy webpages for exhibition, sports events, workshops, festivals, conferences, concerts, and so on. Welcome to see how UX designers let the website or landing page become an original letter of invitation. Enjoy and get inspired!

The landing page designed by Tubik for the conference where illustrators and digital artists share their experience.

W Festival website design by Sochnik 

Minimalistic landing page concept for a culture event by Cuberto

Website design for the book festival by Tubik

Website design for The Best of Pop Culture event by Sochnik

Landing page for the Bauhaus event by Tubik

Landing page design for Microsoft Events by Unfold

Landing page for circus events by Cuberto

The landing page with custom catchy hero art by Tubik for the modern art exhibition

The landing page design concept for the classical music festival by Mike Creative Mints

The landing page concept for a football match by Tubik

Typography-based creative explorations for the festival website interactions by Sochnik

Landing page for the fashion event by Tubik

Landing page concept for the music event by Beatris Veres

Black-and-white landing page design for a music event by Bethel Design

For more design inspiration, welcome to review the set of ecommerce app designs, educational interfaces, creative logos based on negative space, and impressive packaging design examples.

Сообщение At All Events: Awesome Designs for Event Websites and Landing Pages появились сначала на Design4Users.