The past few years I’ve noticed a trend in logo design styles that I call Midwest Modern, since a lot of it seems to come from places like Minneapolis.
Commissioning a logo is a lot like buying a pair of shoes. You have to consider basic functionality, cost, fit, appearance, and quality.
Each logo has it’s own personality and is appropriate for different brands. It’s not all “just cheese.”
I recently uncovered an older thread on Drawar regarding Clients From Hell, and it looks like a good discussion. I see both sides of the issue: that we all need a place to vent, but you shouldn’t bite the hand that feeds you. Granted, it’s fun to chuckle from time to time about some of … Read More
Color has a tremendous impact on the success of a design. Truly, that success depends on whether the design meets the objectives of the desired outcome. With that in mind, it’s important to figure out what your project’s goal is before even beginning a color palette. Is this going to be a purely informational subway … Read More
As you probably know, there aren’t a lot of options for working with type just straight out of the box. There are at most about two dozen more or less “universal” fonts, and there’s really not a lot of differentiation among them. For example, Times New Roman and Georgia are pretty common on both Mac … Read More
I recently talked about the different groups I’m part of. For a long time I was part of perhaps three or four different groups that had a little bit of overlap, with the overlap being me. For all the differences in the groups, most of it is pretty localized, and always has been, despite the … Read More
After several months of start-and-stop work due to (paying) projects, the new site is finally live! I’m sure there will be a few kinks to be ironed out over the next few days (or weeks) as posts accumulate and people start using the site. I can already tell I need to get better social media … Read More
There are plenty of tools available to help you identify typefaces (fonts), such as WhatTheFont and Identifont, as well as the experts in the forums at Typophile. You can always consult the FontShop TypeNavigator or even the FontBook. You can always break out your copy of Bringhurst for a list of great fonts along with … Read More
Typography is fascinating. Since I was a kid I’ve been amazed by how letterforms can take so many different shapes and express so many different things other than just a simple “A” or “B” or “C”. Even the way a letter is drawn impacts how it is perceived. There are a lot of resources out … Read More