Pairing Type

Pairing Type

Typography No Comments

People often ask me how to pair typefaces so that they look great together. It’s part art and part science, but it boils down to three basic ideas: Contrasting styles Similar shapes Similar era or the same designer Use Contrasting Styles It’s easy to create unity and variety in your design by using one font … Read More

Photoshopping Futuristic Aliens

Photoshopping Futuristic Aliens

Behind the Design No Comments

I have a habit of staying up late to watch sci-fi shows on Netflix. Stuff like Fringe, X-Files, Ancient Aliens, Lunopolis, The Hundred, etc. I also like to read cyberpunk and speculative fiction novels by authors like William Gibson and Margaret Atwood. So in summer 2015 when I met Cori Dyson at Jeff Goins’ Inaugural Tribe Conference, I … Read More

Show Me How

Marketing No Comments

“Give a man a fish, and you’ll feed him for a day. Teach a man to fish, and you’ve fed him for life.” It’s kind of common-sense/basic, but it’s easy to overlook: people are more likely to do something if they already know how. It turns out that most people aren’t as adventurous as they’d … Read More

Building a Color Palette for the Web

Building a Color Palette for the Web

Design No Comments

So far, I’ve discussed creating color palettes in general and for printed materials in specific. Now let’s dive into using color on the web. In my opinion, color on screen should be used very carefully, perhaps more carefully than in print. I say this because, until color e-Ink is widely affordable, screens will be backlit … Read More

Building a Color Palette for Print

Building a Color Palette for Print

Design No Comments

Previously, we’ve talked about building a color palette from a general perspective, but today I want to talk about creating a color palette for use in printed materials. Of course, you should always make sure your color choices match up with your overall purpose, but once you have that established it’s time to consider how … Read More