Keeping Clients Happy
“While I had an idea of the feel I wanted for my book covers, I only gave Brad a loosely articulated vision. He provided three very different options, and all of them nailed it. It was so hard to choose just one, but I’m thrilled with my final choice, and the design adapts perfectly across several books in the series!”Christine Royse Niles, Author
“Brad is a typography wizard. When he makes me beautiful eBooks, social media graphics, and conference materials, he doesn’t do it halfway. He is the best.”Jeff Goins, Author
“Working with Brad has been a complete pleasure. Not only does he have a great eye for graphic design, but he constantly communicates with you through the whole project. I wish more of my business interactions were this effortless.”Daniel Tomlinson, Entrepreneur, Tomlinson Cleaning
People often ask me how to pair typefaces so that they look great together. It’s part art and part science, but it boils down to three basic ideas: contrasting styles, similar shapes, and similar era or the same designer.
A few years back, my good friend James Henley told me had some events planned for his youth group, and he needed some posters to promote them. This kicked off one of the funnest projects I’ve ever worked on. Once he gave me his overall vision for the project, I started doing some sketches, and quickly … Read More
I have a habit of staying up late to watch sci-fi shows on Netflix. Stuff like Fringe, X-Files, Ancient Aliens, Lunopolis, The Hundred, etc. I also like to read cyberpunk and speculative fiction novels by authors like William Gibson and Margaret Atwood. So in summer 2015 when I met Cori Dyson at Jeff Goins’ Inaugural Tribe Conference, I … Read More
“Give a man a fish, and you’ll feed him for a day. Teach a man to fish, and you’ve fed him for life.” It’s kind of common-sense/basic, but it’s easy to overlook: people are more likely to do something if they already know how. It turns out that most people aren’t as adventurous as they’d … Read More
So far, I’ve discussed creating color palettes in general and for printed materials in specific. Now let’s dive into using color on the web. In my opinion, color on screen should be used very carefully, perhaps more carefully than in print. I say this because, until color e-Ink is widely affordable, screens will be backlit … Read More
Previously, we’ve talked about building a color palette from a general perspective, but today I want to talk about creating a color palette for use in printed materials. Of course, you should always make sure your color choices match up with your overall purpose, but once you have that established it’s time to consider how … Read More
If you’ve been in the design industry any length of time, you know that everyone has their own way of working. While this is OK to some degree, there should be some standardization out there when it comes to the actual practice of design in a digital environment. Here are 11 things I have run … Read More
Don’t go looking for business in the wrong place. Go to where the business is.
It’s easy to fall in love with a particular marketing tool such as social media. Be sure you’re using the right tool for the job.
Massimo Vignelli is famous in design circles for employing only a handful of fonts over his long career. Here’s my “desert island” list of great typefaces.
The past few years I’ve noticed a trend in logo design styles that I call Midwest Modern, since a lot of it seems to come from places like Minneapolis.
Commissioning a logo is a lot like buying a pair of shoes. You have to consider basic functionality, cost, fit, appearance, and quality.